2009 Kia Sportage Receives Top Ranking in AutoPacific 2009 Vehicle Satisfaction Awards

2009 Kia Sportage Receives Top Ranking in AutoPacific 2009 Vehicle
Satisfaction Awards

Sportage is Highest Ranked in Compact Crossover SUV Category

- Sportage commended for offering consumers value and satisfaction

- Extensive list of standard safety and convenience features recognized

IRVINE, Calif., May 19 /PRNewswire/ -- Kia Motors America, Inc. (KMA) today
announced the 2009 Kia Sportage compact SUV topped the compact crossover SUV
category in the AutoPacific 2009 Vehicle Satisfaction Awards (VSA). The
AutoPacific VSA is an industry benchmark for objectively measuring how
satisfied an owner is with their new car or light truck, and reflects the
opinions of consumers nationwide. Sportage was recognized above other
vehicles in the segment for offering superior value and satisfaction.

"Sportage, a staple in the Kia Motors lineup since the brand's inception,
offers a high level of value and amenities to those looking for a low-cost
option in the SUV segment, and buyers recognize that," said Michael Sprague,
vice president of marketing, KMA. "We take special pride in this recognition
as it is a direct reflection of consumer satisfaction and further proof that
our commitment to offering vehicles with a superior blend of value, safety and
convenience features is resonating with new car buyers."

Sportage, noted for its passenger and cargo space as well as its off-road
capabilities and impressive fuel economy, meets the needs of consumers looking
for the total package at a significant value. Sportage offers an extensive
list of standard safety and convenience features, including six airbags with
full-length side curtain airbags, SIRIUS Satellite Radio with three months
complimentary service(1) and USB and auxiliary input jacks, while the
2.0-liter engine delivers impressive fuel economy at 20 mpg (city) and 25 mpg
(highway).

The AutoPacific VSA establishes numerical satisfaction ratings for the
majority of cars and light trucks in the North American market. Owner
satisfaction is measured across 48 categories relating to specific areas of a
vehicle's operation, comfort, safety and overall purchase or lease experience.
The 2009 ratings reflect input from more than 25,000 buyers and lessees of
new vehicles acquired September through December 2008.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 625 dealers throughout the United States. For
2008, KMA recorded its 14th consecutive year of increased U.S. market share.
Kia Motors subscribes to a philosophy of building high value, high quality,
safe and dynamic vehicles. Kia Motors prides itself on producing vehicles
that are exciting and enabling and evoke the Kia tagline "The Power to
Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA."
Information about Kia Motors America and its full vehicle line-up is available
at its Web site - www.kia.com. For media information, including photography,
visit www.kiamedia.com.

(1) Customers must renew SIRIUS subscription after trial period if they wish
to retain service.

SOURCE Kia Motors America

Alex Fedorak of Kia Motors America, +1-949-468-4813, Afedorak@kiausa.com; or
Shelby Hunt of Zeno Group, +1-310-566-3985, Shelby.hunt@zenogroup.com, for Kia
Motors America