P&G's Downy Fabric Softener Creates the Downy 'Touch of Comfort' Program to Help...

P&G's Downy Fabric Softener Creates the Downy 'Touch of Comfort' Program to
Help Provide Quilts to Hospitalized Children

'Grey's Anatomy'Star Chandra Wilson Joins Downy and Quilts for Kids, Inc. to
Help Deliver Quilts to Children in Children's Miracle Network Hospitals
throughout the United States

CINCINNATI, May 19, 2009 /PRNewswire-FirstCall/ -- More than six million
children are hospitalized each year in the United States, forced to confront
the challenges of overcoming illness while being away from home in an
unfamiliar environment. In order to bring a little comfort and security back
to some of these children, Downy fabric softener, in partnership with Quilts
for Kids, Inc., has launched the Downy Touch of Comfort program. This program
will deliver personalized, hand-made quilts to children staying in Children's
Miracle Network hospitals throughout the country, helping to give them a
moment to smile during their tough times. Chandra Wilson, a mother of three
and star of "Grey's Anatomy," has joined Downy's efforts to try and comfort as
many children as possible.

"The Downy Touch of Comfort program delivers to children exactly what it says
-- comfort when kids need it most," said program spokeswoman Chandra Wilson.
"As a mom, most of my life focuses on caring for my children and making sure
they are safe and secure wherever they may be. It brings me a great deal of
joy to be a part of this program and know that Downy is partnering with these
wonderful organizations to help children feel more comforted and at ease in an
unfamiliar and sometimes intimidating place."

People across the United States can add a "touch of comfort" in their
communities in numerous ways by visiting DownyTouchofComfort.com to help make
a difference in a child's life. At the site, people can make donations to
benefit the program, volunteer to deliver quilts or even learn how to become a
local ambassador. In addition, the quilting community can visit the site to
request a quilt kit or they can design their own quilt and send it to their
local Quilts for Kids chapter or headquarters for distribution.

"The Downy brand's vision is to remind people that it's the small and simple
things they do in life that mean the most," said Mary Pochobradsky, Downy
Marketing Director. "Downy has comforted families for almost 50 years, and
this is a small and simple thing we can do to give back and bring comfort to
those who need it most -- hospitalized children."

Downy partnered with Quilts for Kids, Inc. because of the organization's
dedication to delivering quilts that comfort hospitalized children with
cancer, AIDS and other life-threatening illnesses. So far, Quilts for Kids
has distributed over 50,000 quilts worldwide, saving millions of pounds of
fabric from going into landfills. Since 2000, Quilts for Kids has spread to
over 50 sister chapters in North America and plans to form a chapter of Quilts
for Kids in every region that has a fabric source or Design Center.

"The partnership between Downy and Quilts for Kids is such a perfect fit,"
said Linda Arye, president of Quilts for Kids, Inc. "Together, Downy and
Quilts for Kids are working to provide these children moments of joy and
security, making them feel more comforted in an unfamiliar place."

The relationship with the Children's Miracle Network allows Downy to tap into
a system of 170 children's hospitals across the country.

"We are pleased to be partnering with Downy on such an important cause geared
at helping children through the power of comfort," said LaMar Williams,
Director of Business Development, Children's Miracle Network. "Our network of
hospitals will ensure a successful campaign by reaching thousands of
hospitalized children across the country."

To learn more about Downy Touch of Comfort, please visit
DownyTouchofComfort.com.

About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.

About Quilts for Kids, Inc.
Quilts for Kids, Inc. is a non-profit organization that transforms
discontinued designer fabrics into quilts that comfort hospitalized children
suffering from life-threatening illnesses as well children of abuse.

Headquartered in Yardley, PA, Quilts for Kids, Inc. was founded in August 2000
by Linda Arye. The organization was established with hopes of comforting
children hospitalized with life threatening illnesses by providing a hand made
patchwork quilt. These quilts are created by caring volunteer quilters
nationwide who wish to make a difference in the lives of these hospitalized
children. Since then, the charity has distributed over 50,000 quilts
worldwide and saved millions of pounds of fabric from landfills. Quilts for
Kids, Inc. is associated with children's hospitals throughout the United
States and has 50 chapters throughout North America.

Because of allergens, children often cannot bring their stuffed animals to the
hospital. However, most hospitals and treatment centers welcome the Quilts for
Kids, Inc. washable, all-cotton quilts, which kids can hold onto for security
and comfort.

To learn more about Quilts for Kids, Inc., visit www.quiltsforkids.org.

About the Children's Miracle Network
Children's Miracle Network is a non-profit organization dedicated to saving
and improving the lives of children by raising funds for children's hospitals
across North America. Each year the 170 Children's Miracle Network hospitals
provide the finest medical care, life-saving research and preventative
education to help millions of kids overcome diseases and injuries of every
kind.

Through its year-round efforts to help kids, Children's Miracle Network has
raised more than $3.4 billion to date, most of which is donated a dollar or
two at a time by caring individuals across North America.

For more information about Children's Miracle Network, please visit
www.childrensmiraclenetwork.com.

About Chandra Wilson
Chandra Wilson currently appears as Dr. Miranda Bailey on ABC's hit series
"Grey's Anatomy." Her numerous television credits include a series regular on
the ABC series "Bob Patterson," and guest starring roles on "The Sopranos,"
"Law & Order," "Law & Order: Special Victims Unit," "Sex and the City," "Third
Watch," "100 Centre Street," "Cosby" and "The Cosby Show." She has had
recurring roles on "One Life to Live" and "Queens Supreme," and a principle
role in the CBS Schoolbreak Special, "Sexual Considerations." She has also
appeared in national commercials for Blockbuster Video, Burger King, Scope and
the United Negro College Fund, as well as numerous radio commercials.

For more information, please contact:
Alyson Mazzarelli, DeVries Public Relations
212-891-0470/ amazzarelli@devries-pr.com

SOURCE Procter & Gamble

Kash Shaikh of Procter & Gamble, +1-513-983-5820, shaikh.k@pg.com; or Alyson
Mazzarelli of DeVries Public Relations for Procter & Gamble, +1-212-891-0470,
amazzarelli@devries-pr.com