"Maxi Dresses" This Summer's Hottest New Dress Trend at myShape.com

PASADENA, CA, May 19 (MARKET WIRE) --
myShape Inc.(R) (www.myshape.com), the only Personal Shop(TM) for women
on the web, introduces new Maxi Dresses for every shape and style.

There is so much to love with this summer's sweetest dresses: Maxi
dresses!

Maxi dresses are the hottest dress trend of the season. Thanks to a
'Hippie' vibe that is everywhere in fashion; think fringed bags,
ankle-wrap sandals and suede headbands worn across the forehead. But
don't think maxi dresses are just for "summer of love" fans. This year's
maxi silhouettes come in as many shapes and sizes as we do.

myShape.com is diving into the maxi dresses trend with more than sixty
different maxi silhouettes chosen specifically to flatter different body
shapes. Patty Fox, Fashion Coordinator for the Academy Awards(R) and
myShape Chief Creative Officer, sums up the fit wisdom of maxi dresses
this way: "Just because a dress is long and full doesn't mean it will
flatter everyone by acting as a cover-up. The idea is to flatter your
shape instead of burying it!" Pretty necklines, strategic cuts, color
blocking and just the right amount of fullness are the details that make
maxi dresses this season's must have.

The secret to knowing which of the maxi dresses work for you is knowing
your best assets. Do you have a great neckline? Show it off! Nice Back?
Go backless! Hot shoulders? Go for a halter! Gathers can do more harm
than good, so be sure they land where you need them, and not where they
will add unnecessary attention.

At myShape.com, the "will this look great" guesswork is eliminated thanks
to the myShape Personal Shop(TM) that will only show you clothing choices
that fit and flatter. You can discover your body type, your signature
style and what looks great on you. Maxi dresses including Karen Kane's
Twist-Strap maxi dress in matte jersey, Oneworld's delicious print maxis
and London Times' color blocked jersey styles are all under $100 and are
sure to offer you maximum versatility this summer!

About myShape(R)

myShape(R) is the new Personal Shop for women on the web. An innovative
women's fashion retail site, myShape provides each member with her own
free Personal Shop(TM) filled with clothing that matches her
measurements, body shape and fashion and fit preferences. The Personal
Shop(TM) and the ShapeMatch(R) system are protected by issued and pending
international patents. myShape is reaching millions of women to provide
them with an effortless way to shop for apparel that fits and
flatters(TM).

For more information go to http://www.myshape.com.

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CONTACT:
Inspiring Minds Communications

Norma Kelly
(818) 509-0575
nkelly@inspiringmindscom.com

Carla Sameth
(626) 564-0163
carla@inspiringmindscom.com

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