TechWeb's Enterprise 2.0 Conference Unveils 2009 Program, Announces New Open Innovation...

TechWeb's Enterprise 2.0 Conference Unveils 2009 Program, Announces New Open
Innovation Award

Customer Case Studies Will Showcase Benefits of Enterprise 2.0 Adoption

SAN FRANCISCO, May 19 /PRNewswire/ -- The Enterprise 2.0 Conference, produced
by TechWeb, today announced a program focused on innovative, real-world, case
studies of Enterprise 2.0 being applied in today's leading-edge businesses.
New to the event this year is the Open Innovation Award that will be presented
to the most notable example of enterprise 2.0 tools and best practices for
organizational change within a company. The Enterprise 2.0 Conference spans
four days with in depth workshops, keynotes and over fifty sessions featuring
leading examples of Enterprise 2.0 in action. The event will take place in
Boston at the Westin Boston Waterfront, June 22-25, 2009. For more
information visit: http://www.e2conf.com/.

The Enterprise 2.0 Conference focuses on the adoption of web 2.0 tools and
collaborative applications that are transforming business. This year, the
event takes a deep dive into social media in business with a keynote address
from Jascha Franklin-Hodge of Blue State Digital, the company behind the
strategy and tactics that helped put Barack Obama in the White House. A
keynote panel on the topic "Does Social Media and Marketing Matter" features
senior level speakers from Fidelity and Humana. A new track and in-depth
workshop on social media have also been added. The Enterprise 2.0 Conference
program includes visionary keynotes and practitioner case studies, an Expo
Pavilion featuring the latest industry technologies and a Launch Pad
spotlighting the companies that will be making headlines this year.

"Our agenda is full of excellent case studies from some of the world's leading
brands, all focused on driving business value from the adoption of Web 2.0 and
collaborative technologies, enabling them to better compete in today's
challenging economy. The Open Innovation Award is a new and exciting
opportunity featuring how companies are embracing Enterprise 2.0 tools and
practices to increase productivity and cut costs," said Steve Wylie, General
Manager, Enterprise 2.0 Conference.

The first Enterprise 2.0 Open Innovation Award will be an industry salute to
the work a company has done to embrace collaborative and transformative
enterprise 2.0 tools. Stowe Boyd, CEO, Edglings and Oliver Marks, Enterprise
Collaboration Consultant, Oliver Marks & Associates, will present eight
company case studies, from the most innovative companies in the space, during
their "Open Enterprise 2009 in Depth" session on Tuesday, June 23. The
winning company will be chosen as the recipient of the Open Enterprise 2009
Innovation Award and given a 10-15 minute presentation on the conference main
stage. Case study submissions are being accepted until Friday, May 22 and
forms are available online at:
http://www.e2conf.com/conference/open-enterprise.php.

"The Enterprise 2.0 conference has grown into a community where vendors,
practitioners, and visionaries come together to explore the tools and
practices of Enterprise 2.0," said Stowe Boyd, CEO of Edglings. "This is the
perfect place to present the Open Innovation Award for advances in the
application of Web 2.0 in the enterprise."

Beyond customer stories from early adopters, program highlights this year
include Enterprise2Open, the "unconference" portion of the event open to
anyone who would like to attend. In its second year, Enterprise2Open blends
pre-scheduled content with an open grid where the attendees fill in the
sessions they either want to discuss or present themselves. Enterprise 2Open
will be facilitated by Ross Mayfield of SocialText and Susan Scrupski of SoCo
Partners.

About The Enterprise 2.0 Conference
The Enterprise 2.0 Conference explores the integration of Web 2.0 technologies
in the enterprise, from both strategic and tactical perspectives. This annual
conference and sponsor pavilion focuses on the tools and techniques that best
leverage the technical, productive and social aspects of IT and workgroup
environments to build a cohesive collaboration strategy and empower a
connected workforce. For more information visit: www.e2conf.com.

About TechWeb
TechWeb, the global leader in business technology media, is an innovative
business focused on serving the needs of technology decision-makers and
marketers worldwide. TechWeb produces the most respected and consumed media
brands in the business technology market. Today, more than 13.3 million*
business technology professionals actively engage in our communities created
around our global face-to-face events Interop, Web 2.0, Black Hat and
VoiceCon; online resources such as the TechWeb Network, Light Reading,
Intelligent Enterprise, InformationWeek.com, bMighty.com, market leading,
award-winning magazines such as InformationWeek, TechNet Magazine, MSDN
Magazine, Wall Street & Technology and The Financial Technology Network.
TechWeb also provides end-to-end services ranging from next-generation
performance marketing, integrated media, research and analyst services.
TechWeb is a division of United Business Media, a global provider of news
distribution and specialist information services with a market capitalization
of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

SOURCE TechWeb

Natalia Wodecki, PR Manager of TechWeb, +1-415-947-6762, nwodecki@techweb.com