Video: Volkswagen Electronic Research Laboratory Leverages Silicon Valley Partnerships...

Video: Volkswagen Electronic Research Laboratory Leverages Silicon Valley
Partnerships to Develop New Vehicle Systems

Advances in-vehicle infotainment development through innovative prototype
platform based on Intel(R) architecture

HERNDON, Va., May 19 /PRNewswire/ -- To meet the growing market demand for
in-vehicle infotainment (IVI), Volkswagen's Electronics Research Laboratory
(ERL) is developing next generation IVI systems in their Palo Alto, Calif.
research facility with the help of partners in the Silicon Valley. The Global
Open Infotainment Architecture system (GLORIA) is an advanced prototyping
system developed to design, test and validate new electrical components and
architectures in vehicles.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/vw/38511

"Having a lab in Silicon Valley gives us the opportunity to collaborate with
world-class technology organizations such as Intel," said Bernhard Hunhke,
director, Volkswagen Electronic Research Laboratory. "The ERL maintains active
relationships with many partners; these partnerships provide the opportunity
to expand our research capabilities by leveraging the expertise of these
world-class organizations."

To address the fast growing in-vehicle-infotainment market, Volkswagen Group
has developed the GLORIA prototype platform based on Intel(R) architecture.
The GLORIA system uses low-power Intel(R) processors to test advanced
infotainment systems in a robust vehicle platform.

Volkswagen has found that Intel architecture processors, including the
Intel(R) Atom(TM) processors, are ideal for IVI systems because of their small
footprint and low-power design. By basing the development on these efficient
processors, engineers are able to improve product development times by scaling
software across multiple devices. This allows engineers to quickly test and
validate new infotainment features in the GLORIA-equipped test vehicles,
reducing product development time and cost.

An additional benefit of developing partnerships with leading research
organizations, VW is able to focus their efforts on designing vehicles and
features that are intuitive and easy to use and understand because of their
design. These systems are designed the Volkswagen way -- simple and efficient
with a strong focus on ease of use and improved human machine interface (HMI).

"Working in Silicon Valley has provided access to valuable partnerships to
help achieve our research goals," said Hunhke. "The partnership with Stanford
University to develop the DARPA Grand Challenge 'Stanley' and Urban Challenge
'Junior' vehicles is another example of the success that can stem from these
relationships."

Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon,
Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg,
Germany. Volkswagen is one of the world's largest producers of passenger cars
and Europe's largest automaker. Volkswagen sells the Eos, Rabbit, New Beetle,
New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat
wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent
U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic
Stabilization Program. This is important because the National Highway and
Traffic Safety Administration (NHTSA) has called ESC the most effective new
vehicle safety technology since the safety belt. Visit Volkswagen of America
online at vw.com or www.media.vw.com to learn more.

Intel and Intel Atom are trademarks of Intel Corporation in the U.S. and other
countries.

SOURCE Volkswagen of America; Intel

Steve Keyes, +1-703-364-7650, +1-703-939-1535 mobile, steve.keyes@vw.com