Alex Lopez Negrete Recognized for Outstanding Leadership and Commitment to Minority...

Alex Lopez Negrete Recognized for Outstanding Leadership and Commitment to
Minority Business Development

HOUSTON, May 19 /PRNewswire/ -- Hispanic marketing pioneer, Alex Lopez
Negrete, president/CEO of Lopez Negrete Communications, was honored for his
significant long-term achievements in minority business development at the
National Minority Supplier Development Council (NMSDC) Leadership Awards in
New York. Lopez Negrete, co-owner of the second largest independent Hispanic
owned and operated marketing agency in the country, received the distinguished
Leadership Award.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090519/DA19695)

"Receiving this recognition from the NMSDC is extraordinarily meaningful to
us, primarily because our status as a privately held, Hispanic owned and
operated company is something we take very seriously, and because it is core
to the values and vision which have driven our enterprise for the past 24
years: to bridge the gap between corporate and Hispanic America with
communications that empower each of them to achieve their goals," said Lopez
Negrete. "As a Corporate Plus member, we have experienced first-hand and are
appreciative of what the organization and its leadership do, every day, to
highlight the added value that minority-owned business bring to the table. We
are grateful for this and the honor they have bestowed upon us with this
award."

Lopez Negrete founded the Houston-based agency with his wife and partner,
Cathy, with the conviction that the Hispanic market is a viable and powerful
consumer segment and that thoughtful, relevant, fully integrated, in-language
and in-culture communications are the best way to reach this important market.
His approach has produced results. Lopez Negrete is intricately involved in
providing strategic counsel and creative direction to all of the agency's
clients. The company is an NMSDC Corporate Plus(R) member.

Other honorees of the evening included David B. Dillon, chairman/CEO of The
Kroger Company and Kenneth M. Ricketts, president/CEO of Quality Packaging
Specialists International.

Harriet Michel, NMSDC president said, "High achievement and decades of
commitment to the power of solid alliances between minority businesses and
their corporate partners are what distinguish this year's honorees. As
individuals they are recognized as leaders in America's business community.
Collectively they represent strength, perseverance, vision, forthrightness and
commitment to our mutual goal that all Americans deserve a chance to take full
part in our nation's economic progress."

More than 1,250 guests attended the event, including CEOs and executives of
Fortune 500 corporations and minority business owners from across the nation.
Business owner Earvin "Magic" Johnson, chairman/CEO of Magic Johnson
Enterprises, served as master of ceremonies.

SOURCE Lopez Negrete Communications

Julie Jameson Grayum of Lopez Negrete Communications, +1-832-295-5424,
Julie@lopeznegrete.com