Healthcare PR: New Bulldog Reporter Conference Reveals How PR Can Match Stories to Emerging Trends and Editorial Hot

OAKLAND, CA, May 19 (MARKET WIRE) --
PR and marketing professionals who want to learn best pitching practices
to help get health related news, products or services the fair shake
among the nation's foremost media influencers will discover practical
strategies at a new audio conference from Bulldog Reporter's PR
University: "Pitching Top Healthcare Journalists: How PR can Match
Stories to Emerging Trends and Editorial Hot Buttons on a Still Booming
Beat." Attendees will come away with trends including the state of health
media -- plus how new media is changing coverage and providing exciting,
overlooked PR opportunities.

This exclusive dial-in PR University audio conference takes place on
Thursday, May 28th at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT) with six of
the nation's top health and wellness media insiders:

--Pam O'Brien,
Executive Editor, Fitness (circ. 1,536,211)

--Julia Kagen, Health Director, Ladies' Home Journal (circ. 3,840,645)

-- Margit Feury Ragland, Health Director, Family Circle (circ. 3,914,927)

--Toni Gerber Hope, Health Director, Good Housekeeping (circ.
4,684,811)

--Camille Chatterjee, Health Editor, Redbook (circ.
2,209,059)

--Catherine Winters, Contributor, MediZine, Ladies' Home
Journal, Spry, Consumer Reports on Health, Prevention, Weight Watchers,
Health

This 90-minute interactive call will give public relations professionals
valuable insights on what angles and story pegs best entice editorial
gatekeepers at top health and wellness media now -- and how to make sure
your pitches include these critical hooks, angles and pegs. It also
reveals savvy techniques for landing your doctor, expert, trainer,
researcher or even author in health and medicine media databases. Here
are some of the immediately applicable techniques attendees will cover in
this audio
conference:

-- Targeting Essentials: How each of these venerable titles differs in
its approach -- and audience -- and how you should customize your pitch to
each
-- Best Targets: Websites, broadcast teasers, feature wells, front-of-the
book pages and even calendar items -- the editorial opportunities most
receptive to PR input
-- How to break into media Rolodexes -- savvy techniques for landing your
doctor, expert, trainer, researcher or even author in health and medicine
media databases
-- How to put a human face on medical news or health ideas to drive
features coverage
-- How Web 2.0, blogs, the and WOM impact what and how traditional media
covers health and wellness--and how PR can reach publics directly using
these same tools
-- Writing Checklist: How to structure press materials for optimal impact
and readability

Attendance at Bulldog Reporter's PR University audio conference costs
$299 per telephone site. Participants in the 90-minute call will be able
to pose specific questions about their programs and measurement
challenges at several junctures during the discussion. Attendees of PR
University conferences receive one credit toward PRSA accreditation
maintenance. Registration also includes an up-to-the-minute web
conference manual and a full transcript. For more information on taking
part in the event, go to our conference home page or phone toll free:
1-800-959-1059.

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Contact:
Brian Pittman
Email Contact

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