Project Playlist Adds Sony/ATV Music Publishing Catalog

* Reuters is not responsible for the content in this press release.

Tue May 19, 2009 4:25pm EDT

Project Playlist to Monetize Music Content through Advertising, Subscription and
E-commerce
PALO ALTO, Calif.--(Business Wire)--
Project Playlist, the leading social media network where over 45 million music
fans discover, create and share playlists, has entered into an agreement with
Sony/ATV Music Publishing that will provide Project Playlist users access to its
catalog of over 750,000 artists including The Beatles, Beck, Brooks & Dunn,
Leonard Cohen, Neil Diamond, Bob Dylan, Fall Out Boy, John Mayer, Joni Mitchell,
Graham Nash, Willie Nelson, Roy Orbison, Linda Perry, Richie Sambora, Kraftwerk,
Shakira, Akon, Wyclef Jean, Hank Williams, KT Tunstall, and Diane Warren, among
others. The relationship with Sony/ATV represents the latest in a series of
content agreements that enhance the offerings Project Playlist provides to
users. 

"With the integration of content from Sony/ATV, Project Playlist is setting the
stage for a new standard of experiences for music fans - one where the playlist
becomes the new interactive album," said John Sykes, CEO of Project Playlist.
"The Project Playlist team is taking the business to a new level - from major
improvements in the consumer experience to the development of mutually
beneficial relationships with the music industry and creation of key ways to
monetize the business." 

"The relationship with Project Playlist is natural given Sony/ATV`s history of
leveraging new technologies to promote our artists and songwriters," said Martin
Bandier, Chairman & CEO of Sony/ATV Music Publishing. "Project Playlist is at
the forefront of enabling labels to truly capitalize on digital music via the
social web - where fans have the power to drive distribution through discovery."


Project Playlist has steadily enhanced its service by securing content from
leaders in the publishing and music industry. Artists and labels have entered
content agreements with Project Playlist to benefit from new revenue
opportunities through advertising, subscription and e-commerce services. 

Project Playlist, one of the fastest growing sites on the Internet, continues to
establish partnerships with the entertainment industry in an effort to offer a
comprehensive collection of content that can be discovered, shared and
monetized. 

About Project Playlist

With 45 million registered users, Project Playlist is the number one site in the
nation where consumers discover, organize and share their favorite music across
the social Web. The company leverages nearly 54 million user created playlists
to help media companies and the record industry virally promote, distribute and
monetize their content. The company is based in Palo Alto, CA. For more
information, visit www.playlist.com. 

About Sony/ATV Music Publishing

Sony/ATV Music Publishing was established in 1995 as a joint venture between
Sony and trusts formed by Michael Jackson. Sony/ATV Music Publishing owns or
administers over 750,000 copyrights by such artists as The Beatles, Beck, Brooks
& Dunn, Leonard Cohen, Neil Diamond, Bob Dylan, Fall Out Boy, John Mayer, Joni
Mitchell, Graham Nash, Willie Nelson, Roy Orbison, Linda Perry, Richie Sambora,
Kraftwerk, Shakira, Akon, Wyclef Jean, Hank Williams, KT Tunstall, and Diane
Warren, among others. Sony/ATV recently acquired both the Leiber Stoller and
Famous catalogues. 





For Project Playlist:
OutCast Communications
TJ Snyder, 415-392-8282
playlist@outcastpr.com
or
For Sony/ATV Music Publishing:
Jimmy Asci, 212-833-4513 (office)
202-352-1829 (mobile)
Jimmy.Asci@sonyatv.com



Copyright Business Wire 2009

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