Digitas and The Third Act Present 2nd Annual Digital Content NewFront

Former US Vice President and Current TV Co-Founder Al Gore, Comedian Tom Green
Among Headliners at Internet Week New York Event

NEW YORK, May 19 /PRNewswire/ -- Leading global digital marketing agency
Digitas (www.digitas.com) and its brand content entity, The Third Act, will
host the second annual Digital Content NewFront on Wednesday, June 3 in New
York City, as part of Internet Week New York. (www.digitalcontentnewfront.com)

The invite-only event will also be streamed live online starting at 1 p.m. ET.
Viewers can visit http://www.digitalcontentnewfront.com/live/ at that time to
tune in to the day's panels and discussions.

The event will build on last year's inaugural event to dive deeper into the
themes surrounding content produced for digital distribution and activation
through this year's central theme, "The Digital Content Marketplace."

The Digital Content NewFront brings together the most advanced thinkers in the
industry to present ways in which marketers, creators, talent and distributors
can work together and better form lasting relationships. Held just after the
traditional broadcast Upfronts wrap up, DCNF will not only explore evolving
models of original digital content creation and distribution, but also brand
strategies for planning, developing and funding original digital programming.

DCNF will feature an eclectic line up of speakers and participants who
exemplify the event's themes of innovating, planning, implementing, and
optimizing brand content as part of effective marketing strategies. Speakers
at DCNF '09 include:

-- Former US Vice President and Current TV Co-Founder Al Gore -Gore will
be
keynoting DCNF with his perspective on the "Digital Content
Marketplace"

-- Comedian/TV Personality Tom Green - Film star, best-selling author,
recording artist, and talk-show host Tom Green will lead a
conversation
between influential content creators and producers via a live Webcast
of
his popular digital talk show, TomGreen.com.

-- MySpace President, Sales & Marketing Jeff Berman - Berman will lead
a conversation between top brand marketers on the business of bringing
brand content to market.

The event will also be streamed live by event partner Revision3. Live link
and additional online participation information will be released ahead of
Internet Week 2009.

More information about the Digital Content NewFront, including a full schedule
of events, venue information and speaker bios, is available at
www.digitalcontentnewfront.com

About The Third Act

The Third Act is Digitas' brand content entity. Better described as a
movement, a way of working, and a hub for collaboration, The Third Act: is an
arena for those who want to dip into the limitless opportunities for marketing
in the digital age. We support Digitas clients and teams to facilitate the
meeting of the minds -- creative marketers, technologists, content creators,
measurers, and optimizers -- to enable the development of meaningful and
valuable content experiences. Our work is to make experiences that foster
audience participation, activation, and optimized performance for our clients.
We pride ourselves on our array of global partners and our tireless discovery
of emerging talent and techniques to forward digital marketing.

Headquartered in NY with resources worldwide, The Third Act: ensures that our
clients are supported to navigate the blur of shared opportunities in this
vast and always growing content and technology landscape.

About Digitas

Digitas is a leading digital marketing agency, helping the world's biggest
brands develop, engage and profit from building profitable relationships with
their customers. The Agency pairs media, marketing, technology, creativity,
imagination and analytics to ignite emotional bonds between people and brands.
Digitas also operates the brand content platform, The Third Act:, the
independent healthcare marketing brand, Digitas Health, as well as Prodigious
Worldwide, the world's only standalone, global digital productions company.
With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is
a member of Publicis Groupe's VivaKi--a global digital knowledge and resource
center that leverages the combined scale of the autonomous operations of its
members to develop new services, new tools, and new partnerships.

Paris-based Publicis Groupe S.A. is the world's fourth largest communications
group, the world's second largest media counsel and buying group, and a global
leader in digital and healthcare communications. With around the world
activities spanning more than 104 countries on five continents, the Groupe
employs as many as 44,000 professionals.www.digitas.com

SOURCE Digitas

Belle Lenz, +1-212-966-9525, belle@digennarony.com