Owners Rank Porsche 911 'Most Satisfying' Premium Sports Car

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Tue May 19, 2009 5:47pm EDT

National Owner Survey Also Selects the Porsche Brand as "Most Recommended" 

ATLANTA, May 19 /PRNewswire/ -- In a national survey conducted by the
well-respected product-consulting firm AutoPacific, new car owners chose the
Porsche 911 model line as the most satisfying Premium Sports Car, winning the
Vehicle Satisfaction Award (VSA) in a competitive field that includes some the
world's most renowned nameplates.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090519/CL19902 )

Just as importantly, in the same survey, auto buyers overwhelming selected the
entire Porsche brand as the one they would recommend most to their friends and
family. This very coveted award demonstrates the passion and devotion owners
have for their cars.

"The thing we really see is that if an owner is willing to recommend a
vehicle, they are making a real commitment to it," said George Peterson,
president of California based AutoPacific. 

Porsche had the highest most-recommended score, with 91 percent of owners
saying they would "definitely" recommend a car from Porsche's full-line of
offerings.

In the same survey, which included more than 25,000 consumers from around the
nation, owners handed the 911 top honors in the highly competitive Vehicle
Satisfaction Award for Premium Sports Cars. The VSA is considered an industry
benchmark for objectively measuring how satisfied an owner is with his or her
car or light truck, and reflects the opinions of consumers nationwide. 

"AutoPacific has conducted this industry research since 1997. Vehicles that
score highest in AutoPacific's Vehicle Satisfaction Awards have hit the mark
delivering value and satisfaction with their buyers by performing well in 48
separate categories that measure the ownership experience."  

Porsche introduced a new generation 911 model series last year. All 2009 911s
offer a higher level of performance with improved fuel efficiency thanks to
higher displacement engines with direct fuel injection (DFI) and the new
optional 7-speed double-clutch gearbox Porsche-Doppelkupplung (PDK), a
racing-inspired technology and a Porsche first.

In addition to identifying category winners, AutoPacific's Vehicle
Satisfaction Awards establish numerical satisfaction ratings for virtually
every passenger car and light truck in the North American market. Owner
satisfaction is measured across specific areas related to a car's operation,
comfort, safety and overall purchase/lease experience. The 2009 ratings
reflect input from buyers and lessees of new vehicles acquired September
through December.

AutoPacific is a future-oriented automotive marketing and product-consulting
firm. Every year it publishes a wide variety of syndicated studies on the
automotive industry. The firm also conducts extensive proprietary research and
consulting for auto manufacturers, distributors, marketers and suppliers
worldwide. Its company headquarters and state-of-the-art automotive research
facility are in Tustin, California, with an affiliate office in the Detroit
area.

About Porsche Cars North America, Inc.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the
exclusive importer of Porsche sports cars and sport utility vehicles for the
United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F.
Porsche AG. PCNA employs approximately 180 people who provide Porsche
vehicles, parts, service, marketing and training for its 202 dealers. The
dealers, in turn, provide Porsche owners with best-in-class service.
Throughout its 60-year history, Porsche has developed numerous technologies
that have advanced vehicle performance, improved safety and spurred
environmental innovations within the automotive industry. The company
continues to celebrate its heritage by adding to its long list of motorsports
victories dating back to its first 24 Hours of Le Mans class win in 1951.
Today, with more than 28,000 victories, Porsche is recognized as the world's
most successful brands in sports car racing.  PCNA, which imports the iconic
911 series, the Boxster and Cayman sports cars and Cayenne sport utility
vehicles for the U.S., strives to maintain a standard of excellence,
commitment and distinction synonymous with its brand.


SOURCE  Porsche Cars North America, Inc.

Tony Fouladpour, Business Communications Manager, +1-770-290-3667, for Porsche
Cars North America, Inc.
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