Pandora Launches New Ad Product Leveraging Album Release Milestone

OAKLAND, CA, May 19 (MARKET WIRE) --
Pandora is launching its latest ad product and making history at the same
time. On May 26th, Dave Matthews Band's fans will be able to stream the
new album, "Big Whiskey and the GrooGrux King," in its entirety, a week
before its commercial release. A ground-breaking move for Pandora, this
event not only represents an innovative way to release music online but
an opportunity for national brands to leverage the historic milestone by
sponsoring the album release. As the debut advertiser for the new ad
platform, Brita's "Filter for Good" campaign is using the stage to
promote filling reusable water bottles with filtered tap water instead of
buying single-serve water bottles that add to the landfill.

"Pandora is committed to constantly innovating to bring national brand
advertisers exclusive content sponsorship opportunities," said Cheryl
Lucanegro, SVP, advertising sales for Pandora. "These cutting-edge content
deals give advertisers like Brita the chance to associate their brand and
message with an exclusive music experience and the ensuing good will of
Pandora's diehard fans."

Brita's message will be front and center of legions of Dave Matthews Band
fans among Pandora's registered user base, more than three million of whom
have created personal DMB stations and made Dave Matthews one of the most
played artists on the internet radio service.

Brita's Pandora integrated ad campaign includes homepage takeover tuner
skins, mobile banner ads, its own FilterForGood.com branded radio station
featuring organic streaming of DMB songs with audio intro messaging, and a
custom landing page with links to a pledge form to receive Brita Filter
coupons and to buy a Nalgene reusable water bottle. To date, Brita
estimates that, as a result of the campaign, 131 million bottles have been
saved from land fill.

According to Lucanegro, the DMB album release is the first of what Pandora
hopes will be one of the most coveted ad platforms in their product
portfolio as other major performing artists debut their new releases on
Pandora before going on sale in stores.

About Pandora

Pandora (www.pandora.com) is a personalized Internet radio and music
discovery service available anytime and anywhere on the PC, in the home,
and on mobile devices via partnerships with AT&T, Apple and Sprint.
Pandora is based on the Music Genome Project begun in 2000 and is the
most thorough analysis of popular music ever undertaken. Each song in
this massive collection is analyzed by more than 30 trained musicians,
and assessed against nearly 400 distinct musical attributes such as
melody, harmony, and rhythm to capture its unique musical identity. Using
this information to build playlists based on musical similarity,
listeners can simply enter a favorite song or artist, and instantly
launch a personalized listening experience which includes discovery of
new bands, artists and songs. Pandora is the largest online music site
based on monthly unique visitors, has a growing user base of more than
twenty-six million registered listeners, a database of over 575,000
songs, and national advertisers such as HP, Microsoft, Honda, Procter &
Gamble, and Nike.

Contact:
Pandora:
Vickie Welch
Right Brain Marketing
Ph (530) 550-9314
Email Contact

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