China Education Alliance, Inc. Announces Strong First Quarter and Fiscal Year 2009...

China Education Alliance, Inc. Announces Strong First Quarter and Fiscal Year
2009 Results

HARBIN, China, May 18 /PRNewswire-Asia-FirstCall/ -- China Education
Alliance, Inc. (OTC Bulletin Board: CEUA; ''China Education Alliance'' or
''the Company''), a leading distributor of educational resources, offering
high-quality programs and training both through online networks and an on-site
training center in the People's Republic of China, today reported strong
financial results for the first quarter ended March 31, 2009.
First Quarter 2009 Highlights

-- Total Revenue increased 101.6% year over year to approximately
$8.2 million
-- Gross profit rose 87.5% to approximately $6.1 million or 74.2% of
sales, compared to 79.7% of sales in the first quarter of fiscal 2008
-- Operating income totalled approximately $3.4 million, versus an
operating income of approximately $1.5 million in the first quarter of
fiscal 2008
-- Net income was approximately $3.2 million, versus net income of
approximately $1.9 million in the first quarter of fiscal 2008
-- Net income grew to a record $0.13 per fully diluted share, versus net
income of $0.08 per fully diluted share in the first quarter of fiscal
2008

First Quarter 2009 Results China Education Alliance's on-line business
generated 58.9% of its total revenue for the first quarter of fiscal 2009
versus 65.1% for the same period the prior year. Its training center business
generated 31.0% of its total revenue for the first quarter of fiscal 2009
versus 24.2% for the same period the prior year, and its advertising business
generated the remaining 10.1% of its total revenue for the first quarter of
fiscal 2009 versus 10.8% for the same period the prior year.
Online education revenue was approximately $4.8 million for the first
quarter of fiscal 2009, an increase of 82.4% from approximately $2.6 million
for the first quarter of fiscal 2008. Training center revenue for the first
quarter of fiscal 2009 was approximately $2.5 million, up 158.9% from $1.0
million in the first quarter last year. Advertising revenue was approximately
$0.8 million for the first quarter of fiscal 2009, an increase of 88.6% from
approximately $0.4 million for the first quarter the prior year. During 2008
and 2009, we added several new programs for vocational studies and
certification programs, which provided new sources of income for our online
education business.
Overall cost of sales increased 157.0% to approximately $2.1 million in
the first quarter of fiscal 2009, compared to approximately $0.8 million for
the same period in fiscal 2008. Gross profit increased to approximately $6.1
million in the first quarter of fiscal 2009, an increase of 87.5% from
approximately $3.2 million for the same quarter in fiscal 2008. Gross margin
for the first quarter of fiscal 2009 was 74.2%, as compared to a record 79.7%
for the same quarter a year ago. The online education gross margin decreased
to 75.2% in the first quarter of fiscal 2009 from 85.4% for the same period in
fiscal 2008. The training center gross margin increased to 66.1% for the first
quarter of fiscal 2009 from 59.4% for the same period last year. Advertising
gross margin increased to 93.3% in the first quarter of fiscal 2009 from 91.3%
for the same period in 2008.
Selling expenses increased 84.6% to approximately $2.2 million for the
first quarter of fiscal 2009, compared to approximately $1.2 million in the
first quarter of 2008, due to increased expenses in building our marketing
team and higher debit card agency expenses. General and administrative ("G&A")
expenses were approximately $0.25 million for the first quarter of fiscal
2009, a decrease from approximately $0.31 million in the first quarter of
fiscal 2008, primarily due to a decline salaries, travel and telephone
expenses in the first quarter of fiscal 2009 compared to the prior year. As a
percentage of revenue, G&A expenses decreased to 3.1% in the first quarter of
fiscal 2009, down from 7.6% in the same period of last year.
Operating income in the first quarter of fiscal 2009 increased to
approximately $3.4 million, from approximately $1.5 million in the same period
a year ago. Operating margin was 41.1% in the first quarter of fiscal 2009.
Net income for the first quarter of fiscal 2009 was approximately $3.2
million, as a result of strong development in our three business segments,
compared to a net income of approximately $1.9 million for the first quarter
of fiscal 2008. The first quarter of fiscal 2009 net income was $0.13 per
fully diluted share, compared with $0.08 in the same period last year.
Financial Condition
As of March 31, 2009, China Education Alliance had approximately $27.6
million in cash and cash equivalents, $29.3 million in working capital, and no
long-term debt. Shareholders' equity was approximately $36.9 million, an
increase from approximately $33.7 million on December 31, 2008. We generated
$3.9 million in cash flow from operating activities in the first quarter of
fiscal 2009.
Business Outlook
China Education Alliance has three main business components:
1. The Company provides downloadable teaching resources to primary and
secondary school students. At the same time, to carry out on-site trainings.
At present, the Company's well-developed Internet business is conducted
primarily in the province of Heilongjiang and is expanding to the provinces
Jilin, Liaoning and Inner Mongolia. The business is gaining more and more
recognition of students and parents. Regarding on-site training, the company
is stepping up efforts to carry out the designation in more geographical
areas. In addition, Scientific Discovery is enjoying a growing distribution,
and the Company plans to achieve a circulation of 100,000 sets by the end of
2009. Through Scientific Discovery, the Company's brand awareness has been
spread and strengthens and established close relationship with the students
and parents. In addition, the Company plans to cooperate with third-party
companies in the future to create an exclusive access personal self-learning
platform for students to to set up learning groups online. The group will be
comprised of three modules: instructors, on-line Q & A teachers, and students
self-helping groups. Online real-time Q & A teachers, 24-hour help students
overcome their learning difficulties, can provide students with a full range
of outstanding educational resources and services. The establishment of the
platform will help us develop our business to other cities nationwide.
2. In the field of vocational education, our vocational education program,
"the employment of millions of college students overpass project," developed
in cooperation with the Chinese Vocational Education Society (NAVEC) and aimed
at addressing the high unemployment rate among college students, is developing
well and has begun to receive governmental and societal recognition. On the
one hand, the program has increased corporate visibility; on the other hand,
it has enhanced our influence in universities nationwide to set up a solid
base for future multi-party cooperation in the future. In addition, the
Millions of Managers Training Program has been recognized and supported by the
community and government. This program is operating well in the Beijing area
and year-round training contracts have been signed with many well-known
companies. The Company is planning to develop the program to 10 cities across
the country. Its target is to become a leader in the field of management in
China within two years.
NAVEC has entered a comprehensive strategic cooperation agreement with one
of the world's largest professional certification, the City of London
Association of the United Kingdom -- (City & Guilds). NAVEC has authorized the
Company to operate several programs: International Training Program,
International Automotive Engineers, International English Teacher
Qualifications, Foreign-Related Secretary and Administrative Qualifications,
and International Management Manager Qualifications as a discretionary
exclusive operator in China. The Company plans to set up examination and
training centers by the end of 2009 in 20 cities nationwide.
3. In the field of foreign language training, the company maintains the
normal development of the Company's business and actively carries out high-end
foreign language services. At present, the Company has entered foreign
language training contracts with a number of large enterprises and enterprise
groups. In addition, the company has entered into an exclusive agreement with
the world's largest professional certification, the City of London Association
of the United Kingdom -- (City & Guilds) to begin in China to develop
International and Spoken English Test program.
"In the first quarter of 2009, the Company has enjoyed a comprehensive
business growth, mainly due to our strategic decision-making and a solid
infrastructure platform. We will continue to adhere to our goals for
development. We are confident in the future development of the Company," said
China Education Alliance's CEO, Mr. Xiqun Yu.
Investor Conference Call / Webcast Details
The Company will host a conference call to discuss its first quarter 2009
results at 9:00 a.m. Eastern Time on Wednesday, May 20, 2009. The management
team will be on the call to discuss quarterly results and highlights and to
answer questions. The toll-free number for U.S. participants is +1-877-407-
0789. International participants can dial +1-201-689-8562. Please ask for
the Chinese Education Alliance Earnings Results Conference Call, confirmation
code 323319.
The playback will be available beginning two hours after the conclusion of
the conference call and will be accessible by dialling + 1-201-612-7415
(international) and +1-877-660-6853 (U.S. domestic). The conference ID to
access the replay is 323319. The account number is 3055.
About China Education Alliance, Inc.
China Education Alliance, Inc. is a fast growing, leading China-based
company offering high-quality education resources and services to students
ages 6 to 18 and adults ages 18+ (University students and professionals). For
students ages 6 to 18, China Education Alliance, Inc. offers supplemental
online exam-oriented training materials and on-site exam-oriented training and
tutoring services. The company is providing on-line downloadable famous
teachers resources and on-site face to face instructions. All resources and
tutoring services are provided by famous teachers within mainland China. The
purpose of online exam orientated resources and on-site tutoring is to help
Chinese students ages 6 to 18 to pass the two most important, and highly
competitive exams in their educational career: senior high school entrance
exam and college entrance exam. For graduates and professionals age 18+, China
Education Alliance provides vocational training including IT and several
professional training programs. In addition, the Company is providing
comprehensive English programs that are taught by the North American
instructors and to assist graduates and professionals in learning the English
language, both written and conversational in order to better able them to work
for a foreign corporation or work-study abroad. At present, five English
schools are operating nationwide in China. For more information about CEUA,
please visit http://www.chinaeducationalliance.com .
Safe Harbor Statement
Safe Harbor Statement Under the Private Securities Litigation Reform Act
of 1995: Certain statements in this press release, constitute forward-looking
statements for purposes of the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements include, without
limitation, statements regarding our ability to prepare the company for
growth, the Company's planned expansion in 2008 and predictions and guidance
relating to the Company's future financial performance. We have based these
forward-looking statements largely on our current expectations and projections
about future events and financial trends that we believe may affect our
financial condition, results of operations, business strategy and financial
needs and are not a guarantee of future performance but they involve risks and
uncertainties that could cause actual results to differ materially from those
in the forward-looking statements, which may include, but are not limited to,
such factors as unanticipated changes in product demand especially in the
education industry, pricing and demand trends for the Company's products,
changes to government regulations, risk associated with operation of the
Company's new facilities, risk associated with large scale implementation of
the company's business plan, the ability to attract new customers, ability to
increase its product's applications, cost of raw materials, downturns in the
Chinese economy, the adoption by consumers of its new game business, the
unproven advertising model that is dependent on attracting a large game user
base, and other information detailed from time to time in the Company's
filings and future filings with the United States Securities and Exchange
Commission. Investors are urged to consider these factors carefully in
evaluating the forward-looking statements herein and are cautioned not to
place undue reliance on such forward-looking statements, which are qualified
in their entirety by this cautionary statement. The forward-looking statements
made herein speak only as of the date of this press release, readers are
cautioned not to place undue reliance on any of them and the Company
undertakes no duty to update any forward-looking statement to conform the
statement to actual results or changes in the company's expectations.
-- Financial tables below --

China Education Alliance, Inc. and Subsidiaries
Consolidated Statements of Operations

Three months ended March 31
2009 2008
Unaudited
Revenues
Online education revenues $ 4,829,488 $ 2,648,114
Training center revenues 2,547,099 983,632
Advertising revenues 827,492 438,671
Total revenue 8,204,079 4,070,417

Cost of Goods Sold
Online education costs 1,199,107 386,872
Training center costs 864,650 399,590
Advertising costs 55,139 38,170
Total cost of goods sold 2,118,896 824,632

Gross Profit
Online education gross profit 3,630,381 2,261,242
Training center gross profit 1,682,449 584,042
Advertising gross profit 772,353 400,501
Total gross profit 6,085,183 3,245,785

Operating Expenses
Selling expenses 2,210,688 1,197,335
Administrative 254,751 307,362
Depreciation and amortization 245,453 197,658
Total operating expenses 2,710,892 1,702,355

Other Income (Expense)
Other Income -- 521,829
Interest income 22,756 24,908
Investment loss (411) --
Total other income (expense) 22,345 546,737

Net Income Before Provision for
Income Tax 3,396,636 2,090,167

Provision For Income Taxes 167,155 176,244

Net Income $ 3,229,481 $ 1,913,923

Basic Earnings Per Share $ 0.15 $ 0.09

Basic Weighted Average
Shares Outstanding 21,892,631 20,898,901

Diluted Earnings Per Share $ 0.13 $ 0.08

Diluted Weighted Average
Shares Outstanding 24,425,179 24,861,752

The Components of Other Comprehensive Income

Net Income $ 3,229,481 $ 1,913,923
Foreign currency
translation adjustment (38,084) 839,971

Comprehensive Income $ 3,191,397 $ 2,753,894

China Education Alliance, Inc. and Subsidiaries
Consolidated Balance Sheets

March 31, December 31,
2008 2008
ASSETS Unaudited
Current Assets
Cash and cash equivalents $27,634,917 $23,418,098
Advances to related parties -- 142,006
Accounts receivables 1,333,146 469,607
Prepaid expenses 2,354,536 3,437,506

Total current assets 31,322,599 27,467,217

Property and equipment, net 5,913,268 6,136,252
Intangibles and capitalized software, net 728,740 864,089
Goodwill 431,825 --
Advance on acquisition 233,000 932,000
Long term investment 341,946 342,357
$38,971,378 $35,741,915

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
Accounts payable and accrued expenses $922,431 $800,692
Deferred revenues 1,142,615 1,227,806
Total current liabilities 2,065,046 2,028,498

Stockholders' Equity
Preferred stock ($0.001 par value,
20,000,000 shares authorized, of
7,597,645 and 9,397,645 issued
and outstanding, respectively,
aggregate liquidation preference
of $2,811,129 and $3,383,152,
respectively) 3,010,144 3,010,144
Common stock ($0.001 par value,
150,000,000 shares authorized,
21,892,631 and 21,892,631, issued
and outstanding, respectively) 21,893 21,893

Additional paid-in capital 10,753,250 10,751,732
Statutory reserve 1,990,238 1,990,238
Accumulated other comprehensive income 2,649,996 2,688,080
Retained earnings 18,480,811 15,251,330
Total stockholders' equity 36,906,332 33,713,417
$38,971,378 $35,741,915

China Education Alliance, Inc. and Subsidiaries
Consolidated Statements of Cash Flows

Three Months Ended March 31,
2009 2008
Cash flows from operating activities

Net Income $ 3,229,481 $ 1,913,923
Adjustments to reconcile net income to net
cash provided by operating activities
Depreciation and amortization 287,338 304,081
Stock based compensation 1,518 --
Loss on equity investment 411 --
Net change in assets and liabilities
Account receivables (862,796) --
Prepaid expenses and other 1,088,961 508,985
Advances to related parties 162,894 108,536
Accounts payable and accrued
liabilities 121,739 (16,239)

Deferred revenue (85,191) (122,168)
Net cash provided by operating
activities 3,944,355 2,697,118

Cash flows from investing activities
Purchases of fixed assets 82,584 (249,653)
Cash of WEI on date of acquisition 227,964 --
Net Cash provided by investing
activities 310,548 (249,653)

Cash flows from financing activities
Warrants exercised -- 2,667,559
Net Cash Provided by Financing Activity -- 2,667,559

Effect of exchange rate on cash (38,084) 839,971

Net increase in cash 4,216,819 5,954,995

Cash and cash equivalents at beginning
Of period 23,418,098 11,778,954

Cash and cash equivalents at end of
period $ 27,634,917 $ 17,733,949

Supplemental disclosure of cash flow
information:
Value of equity granted and issued $ -- $ 94,737

Non-cash investing and financing
activities
Conversion of preferred stock to
common $ -- $ 667,800

For more information, please contact:

Company Contact:
Ms. Susan Liu
CFO
China Education Alliance, Inc.
Tel: +1-778-388-8513
Email: susan@edu-chn.com

SOURCE China Education Alliance, Inc.

Ms. Susan Liu, CFO, of China Education Alliance, Inc., +1-778-388-8513, or
susan@edu-chn.com