Hertz Advance Responds to Consumer Demands for Bigger Discounts on Early Bookings

LONDON, UNITED KINGDOM, May 19 (MARKET WIRE) --
Hertz Europe has launched a new advance booking discount, which helps
customers save money on pre-paid vehicle rentals booked online at
www.hertz.co.uk. With Hertz Advance, customers will save 20% by booking
30 days in advance and up to 10% by booking a minimum of 21 days in
advance.

Available across 10 European countries including UK, France, Italy,
Germany, Switzerland, Netherlands, Belgium, Spain, Norway and Luxembourg,
the new offer will give customers access to great cars at the best
available rates. Rentals must include a Saturday night or a minimum of
five days. All vehicles are provided with a full tank of fuel which
customers pay for on pick-up. Fuel will be charged at or below local pump
prices.

The announcement follows a recent survey by Hertz, which revealed that
over 60% of European travellers would book their holidays early to save
money. The findings also show that in the credit crunch, 58% of
travellers are more likely to do their own online research to find the
best deals, with more holidaymakers also opting to build their own 'DIY'
holiday rather than pay for a package holiday.

But the credit crunch hasn't crushed the European spirit of adventure,
over half of those surveyed (57%) said they would choose a destination
and then work out a budget to get them there. For 38% of respondents, the
most important factor in choosing a destination was visiting somewhere
they'd never been before.

Across the board, Europeans opted to cut back on holiday essentials
rather than their holiday - the Italians and Swedes were more likely to
save money by spending less on new holiday clothes whereas the majority
of Brits, French, Dutch, Spaniards and Danes said they would cut back on
luxury hotels to save money. Most German travellers (42%) anticipated
spending less at their holiday resort to save cash.

Lesley Lindberg, Vice President of Marketing, Hertz Europe, said: "The
survey echoed what we're already hearing from our customers - they don't
want to give up their holidays, they're looking for ways to afford them.
Hertz Advance is our response - now planning in advance will pay off for
our customers who love the road."

Contacts:
Alicia Mistry
0207 611 3574
Alicia.Mistry@ketchum.com

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