blowUP media Benelux presents Matthew Williamson`s H&M collection in XXL

First display in Antwerp, in one of the most popular and prominent locations in
Belgium
ANTWERP, Belgium & MÜNSTER, Germany--(Business Wire)--
blowUP media Benelux, a subsidiary of the Ströer Group, installs a giant poster
for the new H&M Summer Collection by fashion designer Matthew Williamson on the
famous Belgian shopping boulevard De Keyserlei. The poster with a size of 10 by
15 metres is visible from a distance of more than 200 metres, showing a brunette
beauty in a short, airy dress walking along a white, sandy beach.

Until 25 May, the public will be able to marvel at the H&M poster in XXL, take a
look at the limited edition collection by the British designer and get in the
right mood for this summer and its fashion.

"In all of Antwerp, there is no better and more exposed location for such a
campaign. With its bars, restaurants, businesses and offices, the location De
Keyserlei/Meir with a view of the historic central station is one of the most
vibrant and busiest places in Belgium," explains Heinz Leuters, Managing Partner
of blowUP media GmbH.

Last September, blowUP bought a share of 75% of the Belgian company Triton.
Since then, blowUP media Benelux has been marketing the giant posters of the
third-ranking provider in the Belgian market in Antwerp, Brussels and Knokke.

More information:

www.blowup-media.de

www.blowup-media.be

Ernst Vos
Managing Director Benelux
blowUP media Benelux B.V.
Phone +31 (0) 20 67 64 164
Fax +31 (0) 20 67 64 115
Mobile +31 (0)627 28 12 09
vos@blowup-media.nl
www.blowup-media.nl

Copyright Business Wire 2009