1-800-Flowers.com(R) Reaches Millions of Moms this Mother's Day

Online Floral Retailer Selects the Grand Prize Winner of the Spotlight A Mom
Contest and Celebrates Moms Through the SPOT A MOM Movement

CARLE PLACE, N.Y., May 19 /PRNewswire-FirstCall/ -- In an effort to make sure
that no Mom was left behind this Mother's Day, 1-800-FLOWERS.COM, Inc.
(Nasdaq: FLWS), the world's largest florist and gift shop, launched the SPOT A
MOM(sm) campaign, successfully spotting and celebrating millions of Moms
across the nation. One outstanding mother, Sue Blount of Snellville, GA, was
chosen as the Grand Prize winner of the Spotlight A Mom contest.

Sue was nominated by her daughter Sarah for being an unselfish and giving
mother of six. Thrifty and kind-hearted, Sue has made children's clothes by
hand throughout the years, tended a garden to feed her family and today even
continues to knit baby blankets for mothers in need at the local hospital.
During the final leg of the contest, after she had been chosen as a finalist,
Sue received the highest number of votes and was declared the winner. As the
grand prize winner, Sue will be treated to a 4 Day/3 Night Luxury Included(R)
Family Vacation trip for a family of four to her choice of any of the four
Beaches Resorts located in Turks and Caicos or Jamaica, courtesy of Beaches
Resorts. Also, Sue will receive A Year of Flowers from 1-800-FLOWERS.COM(R)
and additional prizes from Cheryl & Co.(R).

A multi-channel national marketing campaign, the Spot A Mom Movement garnered
the attention of influential bloggers who in turn helped to spread the word.
Mommy bloggers had the opportunity to attend the SPOT A MOM Launch event at
the Buckingham Hotel and participate in the 1-800-FLOWERS.COM(R) NASDAQ
Opening Bell Ceremony. 1-800-FLOWERS.COM also spotted Mets team wives, mommy
bloggers and specially invited Moms during several Mets baseball games at Citi
Field, the new world class home of the Mets.

The SPOT A MOM campaign was a great success in the blogosphere and the
1-800-FLOWERS.COM Facebook and Twitter pages allowed the online floral
retailer to directly communicate with their customer base leading up to the
biggest floral holiday of the year. In providing tips on home decor, how-to's
on selecting your Mother's Day floral arrangements, sharing special offers
with fans and followers, and notifying consumers of upcoming 1-800-FLOWERS.COM
events, the number of 1-800-FLOWERS.COM Facebook fans quadrupled and the
1-800-FLOWERS.COM Twitter account attracted an additional 1,000 followers.

"Our goal with the SPOT A MOM campaign was to spot and celebrate each and
every single Mom this Mother's Day," said Jim McCann, CEO of
1-800-FLOWERS.COM. "We are thrilled to have connected with so many Moms
throughout the movement and we will continue to celebrate Moms all year-
round. A Mom's job never stops, and we want to recognize her for all she does
each and every single day."

In addition, 1-800-FLOWERS.COM floral lifestyle expert Julie Mulligan
contributed to the SPOT A MOM movement by spotting mommy bloggers who she in
turn highlighted on her blog. Julie provided the bloggers with a number of
easily replicated floral and craft ideas, each tailored to the respective
blogs and readers looking for expert tips, budget-saving decorating ideas, and
floral care suggestions from Julie were not disappointed. Julie's blog had
seven times more traffic than it did prior to the campaign, almost doubling
the site's number of visitors in a matter of weeks.

Though Mother's day is over, 1-800-FLOWERS.COM will continue to celebrate Moms
all year round. For more information, visit www.1800flowers.com or
www.1800flowers.com/julie for additional ideas on how to personally celebrate
Mom each and every day.

About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For
more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with
fresh flowers and the finest selection of plants, gift baskets, gourmet foods,
confections, balloons and plush stuffed animals perfect for every occasion.
1-800-FLOWERS.COM(R) (1-800-356-9377 or www.1800flowers.com), was listed as a
Top 50 Online Retailer by Internet Retailer in 2006, as well as 2008 Laureate
Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006
Global Call Center of the Year Award. 1-800-FLOWERS.COM offers the best of
both worlds: exquisite arrangements created by some of the nation's top floral
artists and hand-delivered the same day, and spectacular flowers shipped
overnight Fresh From Our Growers(R). As always, 100% satisfaction and
freshness are guaranteed. Also, visit 1-800-Flowers en Espanol
(www.1800flowersenespanol.com). The Company's BloomNet(R) international floral
wire service provides (www.mybloomnet.net) a broad range of quality products
and value-added services designed to help professional florists grow their
businesses profitably.

The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as
popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or
www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.(R)
(1-800-443-8124 or www.cherylandco.com); premium chocolates and confections
from Fannie May(R) Confections Brands (www.fanniemay.com and
www.harrylondon.com); wine gifts from Ambrosia(R) (www.ambrosia.com) and
Geerlings&Wade(SM) (www.geerwade.com); gift baskets from 1-800-BASKETS.COM(R)
(www.1800baskets.com) and DesignPac Gifts(TM) (www.designpac.com);
Celebrations(R) (www.celebrations.com), a new premier online destination for
fabulous party ideas and planning tips; as well as Home Decor and Children's
Gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind &
Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and
Magic Cabin(R) (www.magiccabin.com). Shares in 1-800-FLOWERS.COM, Inc. are
traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

SOURCE 1-800-FLOWERS.COM, Inc.

Kristy Rivera of MWW Group, +1-212-827-3754, krivera@mww.com, for
1-800-Flowers.com