Fresco Logic showcases World`s First Working PCI Express to SuperSpeed USB xHCI Host Single-Chip Solution

TOKYO & PORTLAND, Ore.--(Business Wire)--
Fresco Logic, a leading fabless semiconductor company focusing on SuperSpeed USB
connectivity solutions, unveils the world`s first working PCI Express (PCIe) to
SuperSpeed USB (aka USB 3.0) Extensible Host Controller Interface (xHCI) single
chip solution with a fully integrated PCIe and a USB 3.0 physical layer device
(PHY). The host controller chip conforms to the SuperSpeed USB xHCI
specification rev 0.95. Fresco Logic`s host chip will be making its public debut
in an Express Card form factor connecting a laptop via the express card slot
through a USB 3.0 cable to a prototype SuperSpeed USB mass storage device, in a
live, working demonstration, at the upcoming SuperSpeed USB Developers
Conference in Tokyo, Japan on May 20-21.

Fresco Logic`s demonstration highlights the ability of SuperSpeed USB to deliver
significant performance benefits while preserving the familiar USB usage model.
This capability provides immediate and easy access to SuperSpeed USB bandwidth
for next-generation external hard disk drives, solid-state drives and
high-definition video-streaming applications that demand higher bandwidth than
USB 2.0 can provide. It provides a preview of the true user experience of USB
3.0, moving HD content and multi-gigabyte sized files between a PC and external
storage devices.

"We are very excited to see the success of our USB 3.0 PHY in the world`s first
xHCI host controller chip from Fresco Logic," said H.P. Lin, President at
Faraday Technology. "Faraday is optimistic on USB 3.0`s prevalence, and now the
two critical pieces of components, host controller from Fresco Logic and PHY
from Faraday, are introduced to the market in such a short time, which brings us
more confidence than ever. We will continue working closely with industry
leaders like Fresco Logic to ensure all the required elements are available for
the successful deployment of USB 3.0 in market," he added.

"This is a key milestone for SuperSpeed USB and shows progress being made on
important components of the USB ecosystem in a short time frame," said Jeff
Ravencraft President and Chairman, USB Implementers Forum (USB-IF). "The USB-IF
is pleased to see Fresco Logic deliver a USB 3.0 xHCI host controller single
chip solution just six months after SuperSpeed USB 3.0 specification rev 1.0 was
released in November last year."

"Fresco Logic`s USB 3.0 xHCI single chip solution is another achievement of
Fresco Logic`s valuable contribution to the USB 3.0 industry," said Jing-fan
Zhang, President and CEO of Fresco Logic. "The partnership with Faraday and the
availability of Faraday`s high performance USB 3.0 PHY technology allows us to
quickly bring industry`s first USB 3.0 Single chip solution to the market. The
availability of USB 3.0 host gives consumers, system OEMs, ODMs, software
developers, and USB 3.0 device silicon vendors immediate access to PC and
embedded platforms with USB 3.0 connectivity."

To learn more about Fresco Logic`s SuperSpeed USB Connectivity Solutions, please
visit SuperSpeed USB Developer Conference booth #16, Tokyo, Japan from May 20-21
or Computex booth #K516 in Nangang Exhibition Center, Taipei, Taiwan from June
2-6, or www.frescologic.com for more information.

About Fresco Logic

Fresco Logic is a fabless chip company focused on providing advanced solutions
for moving and storing content to deliver the high-efficient connectivity and
storage across consumer electronics, personal computing, and mobile internet
devices. Fresco Logic works closely with strategic customers and partners to
present new products on emerging connectivity standards such as SuperSpeed USB.
Providing a comprehensive offering of silicon, systems, and solutions, Fresco
Logic gives product development companies the right mix of cost-effective
offerings to bring connectivity and storage options to market faster.

The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.

For more information on Fresco Logic Products visit:

http://www.frescologic.com/.

press only:
Fresco Logic
Michelle Chan, 886 975 005 985
Michelle.chan@frescologic.com

Copyright Business Wire 2009