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Verbatim/MKM Certified BD-R LTH Type Media Makes Performance Leap to 6X

* Reuters is not responsible for the content in this press release.

Thu May 21, 2009 8:01am EDT

Users Can Record an Entire 25GB* Disc in about 16 Minutes
CHARLOTTE, N.C.--(Business Wire)--
Reinforcing their commitment to accelerating the development of LTH (low to high
in-groove recording) technology, Verbatim Americas, LLC and its parent company,
Mitsubishi Kagaku Media (Verbatim/MKM) announced today the industry`s first 6X
BD-R LTH Type media. Test center certified, the new 6X media, which is
equivalent to approximately 10x with DVD-R media, enables users to record an
entire 25GB* disc much faster than the current 2X BD-R LTH Type media. The
higher speed makes Verbatim/MKM BD-R LTH Type media ideal for recording personal
high-definition video, for backing up computer data, archiving photo collections
and business applications. The new media is scheduled for mass production this
summer to ensure availability when drives and recorders that support 6X BD-R LTH
Type are released in the Fall. 

The high-speed LTH media builds on the research and development of MKM, which is
credited for the development of the LTH organic dye recording material. The use
of organic dye in the recording layer causes the reflectance of the disc to
change after recording from low to high (LTH). To achieve 6X recording, MKM
leveraged its many years of success in developing organic AZO recording layers
for CD-R and DVD-R media. The patented AZO dye, which has been optimized for
Verbatim/MKM`s LTH media, features the same proven reliability, stability and
longevity that have made the Verbatim/MKM brand a trusted name in CD-R and
DVD-/+R media around the globe. 

In addition, the highly reliable AZO dye used in the recording layer of Verbatim
BD-R LTH Type media provides a unique combination of features including
increased sensitivity to laser light - the key requirement for optimized
recording performance and control of the heat interference between consecutive
recorded marks for substantially less jitter and reduced degradation of
recording marks. The innovative dye also features a wide power margin to ensure
quality recording on the entire disc surface. 

The difference between standard BD-R media and BD-R LTH Type media is the
recording layer. Standard BD-R media is produced with an inorganic recording
layer that is applied by the sputtering process. BD-R LTH Type media features an
organic recording layer which is applied using the same dye spin coating process
as Verbatim/MKM premium-quality CD-R or DVD-R media. The spin coating process
not only ensures a uniform thickness and a flat, smooth surface, it enables
Verbatim/MKM to use current CD-R and DVD-R facilities for BD production lines
with only minor adjustments. This will enable the company to quickly and
cost-effectively respond to rapid increases in demand. 

Increased awareness is broadening the marketing opportunities for BD-R LTH Type
media. According to NPD`s "Blu-ray Report" March 2009 update, the overall
consumer awareness of the BD format in the United States has reached 90 percent
in the past six months. 

To provide added protection from scratches, fingerprints and dust particles
which can cause recording and playback errors, all Verbatim BD media features a
proprietary, super-hardcoat finish developed by MKM. Similar to the surface
coating technology found in touch panel displays and scratch-resistant eyeglass
lenses, the coating technology protects the recording layer without warping the
disc. 

Availability

Verbatim/MKM will begin mass production of its 25GB 6X BD-R LTH Type media this
summer. The company also offers a full range of BD media including 2X and 4X BD
recordable (BD-R) and 2XBD rewritable (BD-RE) media, 2X Single-sided Dual-layer
(DL) BD-R and 2X BD-R DL Inkjet-printable, 2X White Thermal Hub Printable BD-R
and 4X Inkjet-printable BD-R. 

About Verbatim and MKM

Verbatim`s businesses in the Americas, Europe/Middle East/Africa and Asia
Pacific regions are wholly owned subsidiaries of Tokyo-based Mitsubishi Kagaku
Media Co., Ltd. MKM`s parent company, Mitsubishi Chemical Corporation (MCC), is
Japan's largest chemical company. 

Verbatim develops and markets innovative, high-quality products for storing,
moving and using digital content. Known for its leadership in the optical,
magnetic and flash storage and related accessories markets, the company provides
reliable, unique technologies and products that are highly sought after and
broadly distributed worldwide. For more information, contact Verbatim Americas,
LLC, 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188. In Europe,
Verbatim Ltd., Prestige House, 23-26 High Street, Egham, Surrey, TW20 9DU, UK,
(+44) 1784 439 781. In Japan, Mitsubishi Kagaku Media Co., Ltd., 4-1-23, Shiba
Minato-ku, Tokyo 108-8415, (+81) 3-5454-3972. Or, visit the web site at
www.verbatim.com and select the country of your location. 

Verbatim is a registered trademark of Verbatim Americas, LLC. Other company and
product names contained herein are trademarks of their respective companies.
Specifications subject to change without notice. 

Editor`s Note: For photos and more information on Verbatim`s 25GB 6X BD-R LTH
Type media, contact Andy Marken, Marken Communications, Inc.; (408) 986-0100 or
email andy@markencom.com. 



Marken Communications
Andy Marken, 408-986-0100
Andy@Markencom.com
or
Verbatim Americas, LLC
Hideki Matsuda, 704-547-6500
Hideki.Matsuda@verbatim.com

Copyright Business Wire 2009

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