Bristol-Myers Squibb Welcomes "Help is Here Express" to New Brunswick

* Reuters is not responsible for the content in this press release.

Fri May 22, 2009 10:56am EDT

Nationwide Effort Helps Patients in Financial Need Obtain Prescription Medicines
for Free or Nearly Free
NEW BRUNSWICK, N.J.--(Business Wire)--
With New Jersey`s unemployment rate hovering around 8.3 percent, thousands of
residents are facing the loss of health insurance. Many, however, may be
eligible for patient assistance programs that help people without prescription
drug coverage get the medicines they need for free or nearly free. 

Bristol-Myers Squibb Company (NYSE:BMY) invites people to learn more about these
programs by visiting the Partnership for Prescription Assistance`s "Help is Here
Express" from 11 a.m. to 2 p.m., Saturday, June 6, at Pine Street Recreation
Park in New Brunswick. 

Bristol-Myers Squibb and the Partnership for Prescription Assistance (PPA) will
be among more than two dozen organizations participating in "Working Towards a
Healthy Neighborhood," a community health fair sponsored by the Civic League of
Greater New Brunswick and the Georges Road Gateway Project. 

The Partnership for Prescription Assistance is a free, nationwide service
sponsored by America`s pharmaceutical companies that connects people in need to
more than 475 patient assistance programs around the country, including about
200 programs offered by pharmaceutical companies. Since its 2005 launch, the
program has helped more than 234,000 people in New Jersey and some 5.7 million
nationwide. 

PPA will have its signature orange mobile enrollment center, the "Help is Here
Express," at the fair, where specialists will help visitors research assistance
programs and apply on the spot using one of the wireless computers on the mobile
enrollment center. 

"At a time when national unemployment is the highest in almost two decades, the
Partnership for Prescription Assistance has become an important lifeline for a
growing number of patients," said Billy Tauzin, president of the Pharmaceutical
Research and Manufacturers of America (PhRMA), which sponsors the PPA. "We want
people in New Jersey and across the nation to know that help is available. No
one is helped by a medicine that sits on the shelf and is out of reach
financially." 

Bristol-Myers Squibb, whose Georges Road facility straddles New Brunswick and
North Brunswick, plays an active role in neighborhood health improvement and
revitalization efforts. In addition to being one of the health fair`s major
partners, the company supports the Georges Road Gateway Project Task Force,
which is working to guide redevelopment efforts and improve the quality of life
along the Georges Road corridor. 

"The Partnership for Prescription Assistance works with doctors, pharmacists,
health care providers and community groups to help patients with limited
financial resources gain access to medicines that can extend and enhance their
lives," said Janet Loesberg, executive director of Medical Education, Grants and
Assistance at Bristol-Myers Squibb. "Helping to ensure patients can obtain the
medicines they need is an important part of our corporate mission to extend and
enhance human life." 

Now in its third year, the annual health fair of the Civic League of Greater New
Brunswick brings together the city`s leading health care organizations to
provide residents with health screenings and information on topics including
breast cancer, prostate cancer, hypertension, lead poisoning, bicycle safety,
dental health and smoking cessation. 

"I believe it`s vital to promote access to medications that can help people live
healthier lives," said C. Roy Epps, president and CEO of the Civic League. "At
the same time, we must also help people in the community get access to
information that can promote wellness and healthy choices." 

People who are unable to attend the New Brunswick health fair and wish to learn
more about the Partnership for Prescription Assistance can visit PPA`s web site
(www.pparx.org) or call its toll-free number (1-888-4PPA-NOW), where trained
operators field calls in 150 languages. 

About Bristol-Myers Squibb

Bristol-Myers Squibb is a global biopharmaceutical company whose mission is to
extend and enhance human life. 

About the Partnership for Prescription Assistance

The Partnership for Prescription Assistance is a nationwide effort sponsored by
America`s pharmaceutical research companies to raise awareness about patient
assistance programs and the need to effectively address the rising and alarming
rates of chronic disease in the United States. 



Bristol-Myers Squibb
Fred Egenolf, 609-292-4875
frederick.egenolf@bms.com
or
Pharmaceutical Research and Manufacturers of America
Kaelan Hollon, 202-835-3460 

Copyright Business Wire 2009

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