SMSC Delivers Industry First Automotive USB 2.0 Hub Controller and Card Reader Combination Devices

TrueAuto Devices Meet Stringent Automotive Reliability Standards and Enable
Access to Entertainment and Navigation Content via Memory Cards
HAUPPAUGE, N.Y.--(Business Wire)--
SMSC (NASDAQ: SMSC), a leading semiconductor company that provides Smart
Mixed-Signal Connectivity solutions, today announced the USB82640 and USB82660
single-chip, 2-port USB 2.0 hub controllers combined with memory card reader
functionality, allowing customers to access navigation data and entertainment
content stored directly on solid state memory cards. The introduction of these
integrated connectivity devices marks the expansion of SMSC`s portfolio of
TrueAuto solutions that are designed, fabricated, tested, characterized,
qualified and supported specifically for use in highly reliable automotive
applications.

"Portable memory cards are used by passengers to transfer information created on
computers, portable media players or cameras into the car. Solid state memory is
also increasingly replacing rotating media inside automotive infotainment
devices like navigation systems to store content such as map data. These in-box
use cases require true automotive-grade reliability," said Christian Thiel, Vice
President and General Manager of SMSC`s Automotive Information Systems group.
"Our new combination hub and card reader devices, designed with our TrueAuto
quality process, give car makers the ability to design highly reliable data
access devices for their information and entertainment systems, whether those
devices connect to internal peripherals or provide external consumer access."

The USB82640 provides two downstream USB 2.0 ports plus a single Secure Digital
(SD)/MultimediaCard (MMC) or Sony MemoryStick memory card interface. The
USB82660 provides a second SD card interface and is capable of operating up to
an ambient temperature of 105 degrees Celsius. The second memory card interface
enables navigation data and entertainment content to be accessed simultaneously
when stored in popular memory card formats. The SDIO interface can be used to
attach modules that provide additional features such as WiFi, Bluetooth and GPS
connections. Car makers can build complex automotive systems with confidence
because the quality that the TrueAuto approach delivers ensures that both
internal and external connections are highly reliable. Both products are
high-performance, low-power, small footprint controller ICs. Additional advanced
features include:

* PortMap to enable flexible port mapping and port disable sequences so that a
single part can be used in multiple platforms that require 2, 3 or 4 USB ports.
* PortSwap to ease PCB design by aligning signal traces directly to connectors.
* PHYBoost to allow for programmable transceiver drive strength to aid in
preserving signal integrity in complex system environments.

About TrueAuto:

TrueAuto is SMSC`s automotive quality process. It has proven its capability to
deliver leading edge quality and services to fulfill the needs of even the most
demanding automotive customers. If integrated circuits ("ICs") that have been
designed for consumer applications are intended for use in automotive
applications, they are usually qualified according to the Automotive Electronics
Council`s (AEC-Q100) qualification requirements. AEC-Q100 however, just covers
minimum common requirements for the qualification of an automotive IC. Many car
companies and tier one automotive suppliers require extensive additional
qualification tests, as AEC-Q100 alone does not lead to the ultra low defect
rates that they require. In addition, AEC-Q100 primarily focuses on the
qualification phase of the product cycle of an IC. Other phases such as the
design and production of the IC, customer support and the handling and
investigation of returns are not covered in detail. In order to reach the
automotive goal of near zero defect rates, all phases of the IC product cycle
need to be addressed thoroughly.

TrueAuto is SMSC`s proven total approach to true automotive-grade quality.
TrueAuto robustness begins with SMSC`s design for reliability techniques within
the silicon IC itself. Automotive-grade excellence and testability are designed
into the IC. The IC is fully characterized over many operating parameters to
prove the quality of the design under various conditions. Also, product
qualification is focused on the most demanding customer expectations. It meets
or exceeds automotive reliability standards and customer specific requirements.
SMSC`s TrueAuto approach goes far beyond the stress tests prescribed by the
AEC-Q100 specifications. In addition, extensive technologies and processes, such
as enhanced monitors are used in fabrication of TrueAuto products in order to
continuously drive improvements in accordance with SMSC`s zero Defects per
Million (DPM) goals.

Availability:

Samples of the USB82640 and USB82660 are available today.

About SMSC:

Many of the world`s most successful global technology companies rely upon SMSC
as a go-to resource for semiconductor system solutions that span analog, digital
and mixed-signal technologies. Leveraging substantial intellectual property,
integration expertise and a comprehensive global infrastructure, SMSC solves
design challenges and delivers performance, space, cost and time-to-market
advantages to its customers. SMSC`s application focus targets key vertical
markets including consumer electronics, automotive, PC and industrial
applications. The Company has developed leadership positions in its select
markets by providing application specific solutions such as mixed-signal
embedded controllers, non-PCI Ethernet, ARCNET, MOST® and Hi-Speed USB.

SMSC is headquartered in Hauppauge, New York with operations in North America,
Asia and Europe. Engineering design centers are located in Arizona, New York,
Texas and Karlsruhe, Germany. Additional information is available at
www.smsc.com.

Forward Looking Statements:

Except for historical information contained herein, the matters discussed in
this announcement are forward-looking statements about expected future events
and financial and operating results that involve risks and uncertainties. These
uncertainties may cause our actual future results to be materially different
from those discussed in forward-looking statements. Our risks and uncertainties
include the timely development and market acceptance of new products; the impact
of competitive products and pricing; our ability to procure capacity from our
suppliers and the timely performance of their obligations, commodity prices,
interest rates and foreign exchange, potential investment losses as a result of
liquidity conditions, the effects of changing economic and political conditions
in the market domestically and internationally and on our customers; our
relationships with and dependence on customers and growth rates in the personal
computer, consumer electronics and embedded and automotive markets and within
our sales channel; changes in customer order patterns, including order
cancellations or reduced bookings; the effects of tariff, import and currency
regulation; potential or actual litigation; and excess or obsolete inventory and
variations in inventory valuation, among others. In addition, SMSC competes in
the semiconductor industry, which has historically been characterized by intense
competition, rapid technological change, cyclical market patterns, price erosion
and periods of mismatched supply and demand.

Our forward looking statements are qualified in their entirety by the inherent
risks and uncertainties surrounding future expectations and may not reflect the
potential impact of any future acquisitions, mergers or divestitures. All
forward-looking statements speak only as of the date hereof and are based upon
the information available to SMSC at this time. Such statements are subject to
change, and the Company does not undertake to update such statements, except to
the extent required under applicable law and regulation. These and other risks
and uncertainties, including potential liability resulting from pending or
future litigation, are detailed from time to time in the Company's reports filed
with the SEC. Investors are advised to read the Company's Annual Report on Form
10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange
Commission, particularly those sections entitled "Other Factors That May Affect
Future Operating Results" or "Risk Factors" for a more complete discussion of
these and other risks and uncertainties.

SMSC and MOST are registered trademarks and Smart Mixed-Signal Connectivity and
TrueAuto are trademarks of Standard Microsystems Corporation.Product names and
company names are trademarks of their respective holders.

Corporate Communications:
SMSC
Carolynne Borders, 631-435-6626
Director of Corporate Communications
carolynne.borders@smsc.com
OR
Media:
McClenahan Bruer Communications
Barry Katcher, 503-546-1003
Public Relations
barry@mcbru.com
OR
hueggenberg gbr
Mandy Ahlendorf, +49 (0) 8151 55 50 09-11
Public Relations
mandy.ahlendorf@hueggenberg.com

Copyright Business Wire 2009