iPods Are Wedding Gift Faux Pas Says Retrevo Gadetology Survey

Camcorders are the New Blender
SUNNYVALE, Calif.--(Business Wire)--
The response was overwhelmingly positive: consumer electronics are not only
acceptable wedding gifts, they`re the gift of choice, according to the new
Retrevo Gadgetology study that reveals how people feel about giving and
receiving consumer electronics (CE) such as digital cameras, camcorders, MP3
players, or other popular gadgets as wedding gifts.

With 52% of respondents preferring CE wedding gifts, the category came in ahead
of other, more traditional gift categories including large and small home
furnishings, kitchen hardware, and kitchen appliances. Both men and women who
participated in the study listed a camcorder at the top of their CE wedding wish
list (38%). Digital cameras came in second (24%). Surprisingly, however one
gadget came in last: the MP3 player.

While Apple`s iPod is still the hottest gadget in the MP3 world with a recent
Piper Jaffray study indicating 100% of teens will buy an iPod and no other MP3
player, less than 2% of Retrevo`s survey takers claimed to want an MP3 player as
a wedding gift.

Retrevo`s Director of Content, Andrew Eisner explains the MP3 player
discrepancy. "In the traditional sense, wedding gifts are practical, coveted, or
sentimental items that the couple can share," says Eisner. "Wedding gifts are
intended to help the couple in this new phase of their life. Not only do most
newlyweds already have an MP3 player, but it`s a gadget that tends to isolate
the recipients rather than bring them together. The bottom line; if you`re going
to give someone a wedding gift, get them a camcorder, not an iPod."

Eisner adds, "Speaking of camcorders, the latest crop of high definition
camcorders are small, lightweight, and reasonably priced. The video looks great
on HDTV sets too. Retrevo`s Camcorder Product Advisor helps consumers select the
right camcorder for the right price."

To learn more about the study, Click Here. Use Retrevo to find and buy
electronics products such as HDTV, GPS and even LCD Monitors and Telephones.

About Retrevo

Retrevo (www.retrevo.com) is the first matchmaker for people and electronics
that makes finding, buying and using electronics products simple and fun.

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Retrevo
Jennifer Jacobson, 415-867-4986
jennifer@retrevo.com

Copyright Business Wire 2009