Entrepreneur Magazine Names Transpera One of the Nation's 100 Companies to Watch in 10 Hot Industries

IRVINE, CA, May 27 (MARKET WIRE) --
Transpera, the largest premium mobile video delivery and ad network in
North America, has been named by Entrepreneur magazine as one of the
nation's 100 companies to watch in the June issue on newsstands now.
Transpera has been listed within Mobile, one of the 10 hottest industry
categories right now.

"Companies like Transpera are proving that with brainpower, determination
and good timing, businesses can trump even the toughest of economic
challenges," says Amy Cosper, VP/Editor in Chief of Entrepreneur. "Those
named to the 100 Companies to Watch are just that -- ones to watch -- that
could reach new heights for growth among 10 industries with a combined $5
trillion in opportunity."

Founded in 2007, Transpera powers mobile video delivery and mobile video
advertising capabilities for the industry's most respected video brands
such as AccuWeather.com(R), CBS News, Discovery Communications, Fox
Reality Channel, Msnbc.com, MTV Networks, SHOWTIME(R), Travel Channel,
and more. The diversity and quality of the mobile video content available
through Transpera's advertising network offers marketers reach to a broad
and lucrative audience.

Video is a growing and significant piece of the mobile content experience.
For content owners, it allows their audiences to stay connected to the
content brands that are important to them wherever they may be. For brand
advertisers, mobile video capabilities represent an opportunity to
captivate audiences with sight, sound and motion on a device that's always
within reach, delivering outstanding engagement and performance rates.

In fact, a current campaign effectiveness study reveals that mobile video
ads running across Transpera's network surpassed mobile norms, and
outperformed online video and display norms in all metrics tested. Recent
findings, for example, show as much as an eight times (8x) higher increase
in purchase intent, than what is seen from typical online video campaigns.
Transpera's Advertising Platform offers innovative ad units such as its
targeted 15-second Peek(TM) pre-roll video and banner display units, that
are perfectly matched to the mobile user.

There is now a sizeable addressable market capable of consuming elegantly
delivered, on demand video content. Nielsen's current A2/M2 Three Screen
Report reports that mobile video viewing has grown a significant 52% in Q1
2009 from the previous year, up to 13.4 million Americans, who watch an
average of 3 1/2 hours of mobile video each month. Further, a Telephia
(now Nielsen Mobile) survey reported that mobile video consumers have the
highest recall rate, 55%, a trend that has remained consistent.

"Audiences are changing the way they consume media," says Frank Barbieri,
CEO and founder of Transpera. "As the mobile phone is increasingly
becoming the go-to device for a broad range of content Transpera is
helping publishers and advertisers address the market. Mobile video has
opened big opportunities for both content owners and brand advertisers to
connect with audiences in relevant and meaningful ways."

To check out Transpera in the 100 companies to watch, pick up the June
issue of Entrepreneur on newsstands now or visit
http://www.entrepreneur.com/startingabusiness/businessideas/100brilliantcompanie
/article201820.html

About Entrepreneur Media Inc.

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After 32 years, nobody reaches more growing businesses. As the original
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publishes the books that turn entrepreneurial skills into business
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To learn more, visit www.entrepreneur.com.

To advertise, please contact us at www.entrepreneur.com/mediakit.

About Transpera

Transpera is the largest premium mobile video delivery and ad network in
North America, powering mobile video channels for such premium video
brands as AccuWeather.com, CBS News, Discovery Communications, Fox Reality
Channel, Msnbc.com, MTV Networks, Showtime, Travel Channel and more. The
company's award winning mobile video delivery and advertising platform
provides online content owners, network operators and advertisers with a
turnkey solution that connects all the necessary pieces involved in
successful and profitable mobile video deployments. Transpera is based in
San Francisco, Calif. and is funded by top venture firms Flybridge Capital
(formerly IDG Ventures), Intel Capital, First Round Capital, and Labrador
Ventures. For more information, visit www.transpera.com.

Contact:
Amy Isenberg
Transpera
310-486-4039
Amy@Transpera.com

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