The FeedRoom Partners With Clearspring for Web Video Sharing Across Social Networks

NEW YORK, NY, May 27 (MARKET WIRE) --
Capitalizing on the rapid convergence of video and social networks, The
FeedRoom, a pioneer in online video communications, and a leader in live
video and rich media asset management, today announced a partnership with
Clearspring Technologies, the industry's leading widget syndication,
tracking and monetization service. Under the agreement, The FeedRoom will
enhance its social bookmarking capabilities and add expanded video
content distribution capabilities to its popular FeedRoom 4.0 Enterprise
Video Platform(TM) (EVP).

By integrating Clearspring's market-leading capabilities at the player
level, The FeedRoom will enable viewers to easily bookmark and share video
content with others across the Web via social networks, blogs and
bookmarking sites using simple point-and-click tools. Clearspring offers
the premier social networking and syndication tool for distributing,
managing and tracking content across social networks, such as Facebook,
Twitter, Digg and del.icio.us.

"We have seen a dramatic increase in the number of publishers turning to
online video," said Hooman Radfar, Chief Executive Officer and co-founder
of Clearspring. "Brands big and small are harnessing the power of the
social Web to reach massive audiences. As the trend of online video
continues to grow, Clearspring and The FeedRoom will provide unbeatable
services for easy distribution and accurate tracking."

Delivered in a Software-as-Service model, FeedRoom EVP 4.0 is a scalable
video publishing system that enables full-featured solutions for public
relations, communications and marketing. FeedRoom EVP 4.0 integrates
seamlessly with existing content management platforms, network security
standards and leading Web analytics tools. The flexible solution supports
a variety of highly customizable, lightweight video players and the
powerful, easy-to-use FeedRoom Studio(TM) publishing interface. Unlike
consumer video-sharing sites, FeedRoom EVP 4.0 provides greater brand
control, enabling Fortune 500 enterprises, leading media organizations and
government agencies to better manage distribution, monetization and
measurement of video content.

"Live and on-demand video streams are ideal for supporting brand messages
and reaching broader audiences online. Whereas in the past, B2B and B2C
marketers preferred to drive traffic to their own, hosted video
destinations, today they are opening up to the power of the crowd and
brand champions to help get their message out," said David Pearce, Vice
President of Product at The FeedRoom. "By enabling our enterprise video
customers to take advantage of leading tools for content distribution
across the social Web, they benefit from the positive brand interaction
and trackability that online video delivers, while dramatically increasing
viewership, sales funnels and ROI."

At the core of The FeedRoom's enterprise video solution is a modular
infrastructure stack built from industry-standards and best-of-breed
technologies. The resulting solution delivers performance, stability and
scalability required by the most demanding applications at a fraction of
the cost of in-house solutions. The open, extensible architecture provides
a basis for the creation of integrated whole-product solutions for a wide
range of business applications.

"We are centered on a partner strategy that enables us to build the most
comprehensive and powerful solutions for public relations, channel
communications and marketing available today," said Daniel Webster, Senior
Vice President of Business Development at The FeedRoom. "With Clearspring,
this means allowing our clients to distribute their messages far and wide
while retaining control and measuring impact. Our partnerships with
Clearspring, Omniture, DoubleClick and others are designed to maximize the
investments that customers have already made in software services and
platforms for social media, analytics, advertising and more."

About Clearspring

Clearspring is the leading provider of distribution, management and
monetization services for widgets and other distributable Web content.
Clearspring's free sharing services enable publishers and developers to
distribute and track viral digital content to the most popular
destinations, including social networks, start pages, bookmarking sites,
blogs, mobile devices and desktop platforms. The company delivers billions
of impressions every month working with the world's most prominent brands,
media companies and Web 2.0 businesses. The company also provides new
monetization opportunities for publishers and developers using the
Clearspring platform by allowing them to seamlessly integrate
advertising-based services in their distributable Web content. To learn
more, visit www.clearspring.com

About The FeedRoom

The FeedRoom is a pioneer in online video communications, and a market
leader in live video and rich media asset management. With an unparalleled
commitment to customer service, The FeedRoom provides flexible online
solutions that optimize business and marketing communications for the
enterprise, government and media. Industry-leading organizations, such as
Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard,
MetLife, and The Pentagon rely on The FeedRoom's expertise to help engage
audiences, build brands, monetize content and manage digital media assets
more efficiently. For more information, visit www.FeedRoom.com.

The FeedRoom, FeedRoom Enterprise Video Platform, FeedRoom Studio and The
FeedRoom logo are trademarks of The FeedRoom, Inc., which may be
registered in certain jurisdictions. All other brand/product names are
trademarks of their respective holders.

Media Contact:
Lisa Clark
The FeedRoom, Inc.
646-613-7879
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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