Rubio's Fresh Mexican Grill(R) and Share Our Strength Help Feed Hungry Children and...

Rubio's Fresh Mexican Grill(R) and Share Our Strength Help Feed Hungry
Children and Create All-American Moment

Rubio's Fans Receive Free All-American Taco by Uploading their Photo while 25
cents is Donated to Share our Strength

CARLSBAD, Calif., May 27 /PRNewswire-FirstCall/ -- Rubio's Fresh Mexican Grill
and Share Our Strength today announced the All-American Moment fundraiser to
raise awareness and money in support of ending childhood hunger. Guests are
invited to visit any participating Rubio's(R) restaurant to create an
"All-American Moment" by taking a photo of themselves and uploading it to
Rubio's Official Facebook Fan Page. For each uploaded photo, Rubio's will
donate 25 cents to Share Our Strength, a non profit for childhood hunger, and
guests will receive a coupon for a complimentary All-American Taco, Rubio's
new "burger with a Beach Mex twist," to use on their next visit. The
fundraiser began May 26th and ends July 21st, 2009. All-American Moment photos
also can be sent to Rubio's via Twitter to @Rubios_beachmex or emailed to
allamerican@rubios.com. All photos will be available to view at All-American
Taco Photo Album on the Rubio's Official Facebook Fan page. For complete
instructions and information about the All-American Moment fundraiser, please
visit www.rubios.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090527/SF22838-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090527/SF22838-b)

"We are thrilled to be working with Rubio's All-American Moment fundraiser and
this creative new effort to raise awareness of childhood hunger in America,"
said Debbie Shore, Co-Founder of Share Our Strength. "We encourage all of
Rubio's fans to upload a photo of themselves to support this wonderful
initiative. The money raised will help Share Our Strength fund programs that
provide the resources and services to children in need throughout America."

Rubio's All-American Taco debuted on May 6th and will be on menus for a
limited time. "Our goal is to raise awareness and money in support of ending
childhood hunger while rewarding our guests with our new All-American Taco --
it's the All-American thing to do especially while times are tough," said
Larry Rusinko, senior vice president of marketing at Rubio's, commenting about
the All-American Moment fundraiser. The new Rubio's All-American Taco is a
juicy, char-grilled, beef patty seasoned with flavorful spices, topped with
melted American cheese, then complemented with salsa fresca, smoky
garlic-chipotle mayonnaise and lettuce. It is served inside a warm, soft flour
tortilla with a jalapeno pepper on the side.

About Rubio's(R) Restaurants, Inc. (Nasdaq: RUBO)

Bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican
Grill(R). The first Rubio's was opened in 1983 in the Mission Bay community of
San Diego by Ralph Rubio and his father, Ray Rubio. Rubio's is credited with
introducing fish tacos to Southern California and starting a phenomenon that
has spread coast to coast. In addition to chargrilled marinated chicken, lean
carne asada steak, and slow-roasted pork carnitas, Rubio's menu features
seafood items including grilled mahi mahi and shrimp. Guacamole and a variety
of salsas and proprietary sauces are made from scratch daily, and Rubio's uses
canola oil with zero grams trans fat per serving. The menu includes tacos,
burritos, salads and bowls, quesadillas, HealthMex(R) offerings which are
lower in fat and calories, and domestic and imported beer in most locations.
Each restaurant design is reminiscent of the relaxed, warm and inviting
atmosphere of Baja California, a coastal state of Mexico. Headquartered in
Carlsbad, California, Rubio's operates, licenses or franchises more than 190
restaurants in California, Arizona, Colorado, Utah and Nevada. More
information can be found at rubios.com.

SOURCE Rubio's Restaurants, Inc.

Linda Duke, +1-415-492-4534, duke@dukemarketing.com, for Rubio's Restaurants,
Inc.