Banca Etruria Selects SAS for Campaign Management

MILAN, Italy--(Business Wire)--
Thanks to SAS Customer Intelligence solutions Banca Etruria is able to identify
and improve relationships with its most valued customers and vendors. The bank
applies SAS` powerful predictive analytics to better target its marketing
campaigns, increase response rates, and reduce costs.

By better understanding the behavior and needs of its customers Banca Etruria
also reduces costs - particularly those associated with production and
distribution of product catalogs. The ability to share targets across various
campaigns helps avoid duplicate mailings. Matching a customer with groups, or
clusters of similar customers, allows the bank to customize offerings, targeting
only those customers likely to respond.

"SAS has helped us improve the effectiveness and efficiency of contact with our
customers," says Donato Neri, Area Director of Marketing and Products for Banca
Etruria. "We know it is effective because the positive results continue to grow;
it is efficient because the analysis optimized the number of customers covered
by the campaign. Customers want timely answers tailored specifically to them, so
it is important for us to customize offers, including pricing, based on the
behavior and needs of the individual. Because our relationship with our
customers is so important to us, we`re planning to develop tools that facilitate
the direct dialogue and interaction, from a Web 2.0 point of view."

About Banca Etruria

Gruppo Banca Etruria is active in many areas of the financial services industry.
In addition to traditional banking, the Group operates in leasing, insurance,
consumer credit, real estate management, financial services and business
consulting. Banca Etruria`s parent company, Banca Popolare, has 186 branches in
Tuscany, Lazio, Umbria, Marche, Abruzzo, Molise, Emilia Romagna, Lombardia and
Veneto. Banca Etruria offers a wide range of products and services for different
customer segments including private, corporate and retail. Enjoying a privileged
relationship with the territory in which it operates, Banca Eritria is among the
leading banks in gold intermediation. The Bank also provides a service through
the Internet Banking channel Virty.

About SAS

SAS is the leader in business analytics software and services, and the largest
independent vendor in the business intelligence market. Through innovative
solutions delivered within an integrated framework, SAS helps customers at more
than 45,000 sites improve performance and deliver value by making better
decisions faster. Since 1976 SAS has been giving customers around the world THE
POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names
are registered trademarks or trademarks of SAS Institute Inc. in the USA and
other countries. indicates USA registration. Other brand and product names are
trademarks of their respective companies.Copyright © 2009 SAS Institute Inc. All
rights reserved.

SAS
Michela Guerra
PR Manager
m.guerra@ita.sas.com
(02) 83134 326
or
Laura Regondi
PR Group
l.regondi@ita.sas.com
(02) 83134 351
or
Bruna Armenise
PR Group
b.armenise@ita.sas.com
(02) 83134 309
or
Raffaella Viadana Biondelli
PR Group
r.viadana@ita.sas.com
(02) 83134 453
Visita la press room
www.sas.com/italy/pressroom

Copyright Business Wire 2009