LG Selects Cypress`s CapSense Touch-Sensing Solution With Proximity Sensing for LCD Monitors

Flexibility of PSoC®-Based Solution Enables Unique Design of Buttons That Only
Appear When a User`s Finger is in Proximity
SAN JOSE, Calif.--(Business Wire)--
Cypress Semiconductor Corp. (NYSE:CY) today announced that LG Electronics has
selected Cypress`s CapSense touch-sensing solution to implement the stylish user
interface in the new W53 and W54 LCD monitors. Using CapSense proximity-sensing,
the monitors feature a clean, black bezel with control buttons that only
illuminate when a user`s finger approaches. LG designers leveraged the
flexibility of the PSoC programmable system-on-chip architecture to implement
LED animation control, I2C sensitivity control and other functions beyond touch
sensing - a capability called CapSense Plus - in the W53, W54 and other LCD
monitors, as well as in the Scarlet II LCD TV line.

Cypress is the industry touch-sensing leader, with over 3 billion mechanical
buttons replaced in mobile handsets, laptops, consumer electronics, white goods,
automotive applications and more. LG has selected the CapSense solution for
mobile handsets, air cleaners and other products in addition to LCD monitors and
televisions.

LG`s W53 and W54 SMART Monitor Series offer top picture quality while greatly
reducing eyestrain during extended use. These monitors include an Auto
Brightness feature that allows them to automatically optimize their brightness
and other picture settings based on the ambient light in the room and the
content being viewed. The W53 and W54 monitors are available in sizes from 18.5
to 27 inches.

"CapSense enables compelling touch-sensing interfaces, and the integration of
proximity sensing contributes to the unique design of our LCD Monitors," said
JunHo Shin, engineer for Business Solutions R&D at LG. "Equally as important,
CapSense delivers well-established quality from the industry leader in
touch-sensing technology."

"Winning an initial design with a leading provider of elegant consumer
electronics such as LG points to the innovative touch-sensing interfaces the
CapSense solution enables," said Dhwani Vyas, vice president of the User
Interface Business Unit at Cypress. "Having LG select CapSense across multiple
product lines is excellent validation of its flexibility, ease-of-use and
reliability."

About CapSense

Cypress's CapSense Touch-Sensing solution has replaced 3 billion mechanical
buttons in mobile handsets, laptops, consumer electronics, white goods,
automotive applications, and virtually any system that has a mechanical button
or switch, making Cypress the industry touch-sensing leader. The CapSense
portfolio, the industry's broadest and most integrated, enhances industrial
design and reliability with the most noise-immune and water tolerant capacitive
touch-sensing interfaces, including proximity sensing where direct touch is not
required. CapSense proximity sensing, with its industry leading detection range
up to 25 cm, provides power savings by activating an interface only when needed
while further enhancing industrial designs by only exposing interfaces when
necessary. Based on the PSoC programmable system-on-chip architecture and the
PSoC Designer Embedded-System Design Tool, users complete CapSense designs
quickly and easily using pre-configured and verified "user modules" and
real-time sensor tuning and monitoring. Learn more about CapSense online at
www.cypress.com/go/capsense.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile communications,
employing more than 82,000 people working in 114 operations including 82
subsidiaries around the world. With annual worldwide revenues exceeding $40
billion, LG is comprised of five business units - Home Entertainment, Home
Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is
the world`s leading producer of mobile handsets, flat panel TVs, air
conditioners, front-loading washing machines, optical storage products, DVD
players and home theater systems. For more information, please visit
www.lge.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the PSoC programmable system-on-chip, USB controllers,
general-purpose programmable clocks and memories. Cypress also offers wired and
wireless connectivity technologies ranging from its CyFi Low-Power RF solution,
to West Bridge and EZ-USB FX2LP controllers that enhance connectivity and
performance in multimedia handsets. Cypress serves numerous markets including
consumer, computation, data communications, automotive, and industrial. Cypress
trades on the NYSE under the ticker symbol CY. Visit Cypress online at
www.cypress.com.

Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered
trademarks and CapSense, CapSense Plus and CyFi are trademarks of Cypress
Semiconductor Corp. All other trademarks are property of their owners.

Cypress Public Relations
Samer Bahou, 408-544-1081
samer.bahou@cypress.com

Copyright Business Wire 2009