90 Percent of Respondents in the Key4Women Confidence Survey Believe the Economy...

90 Percent of Respondents in the Key4Women Confidence Survey Believe the
Economy Will Remain the Same or Improve Over the Next Six Months

CFBWR Announces First Key4Women Confidence Survey Focused on Women Business
Owners

WASHINGTON, May 27 /PRNewswire-FirstCall/ -- The Center for Women's Business
Research and KeyBank today announced the results of the pilot Key4Women
Confidence Survey, a business confidence survey designed specifically to gauge
the experiences and opinions of women business owners. In the survey, which
was sponsored by KeyBank's women's business initiative, Key4Women, half of the
women business owners who responded said their businesses had been
significantly or considerably negatively impacted by the current recession.

More than half (56 percent) reported lower net earnings and 18 percent
reported decreased employment levels in the first quarter of this year.
However, 90 percent of the respondents don't think the economy will get any
worse during the rest of 2009; 48 percent of the respondents said they expect
the economy will improve over the next six months, and another 42 percent
think it will remain about the same.

"These first results from the pilot of the Key4Women Confidence Survey,
elicited from the W-Biz Insight panel, provide an interesting snapshot of how
a varied group of women business owners are responding to the challenging
economic climate," said Gwen Martin, PhD, director of research and interim
executive director of the Center for Women's Business Research.

The W-Biz Insight panel is a diverse group of women business owners, including
new and veteran business owners from a range of industries, whose companies
have annual revenues from less than $25,000 to more than $15 million. The
companies range from being sole proprietorships to those with more than 100
employees. The panel includes, but is not limited to, Key4Women members.

"By getting a better sense of what women business owners are thinking and
doing, we can better identify, track and respond to emerging trends, and
provide information to support programs and policies that benefit women
business owners," said Beverly Holmes, chair of the Center for Women's
Business Research.

Conducted in the last two weeks of April, the survey polled 400 members of the
W-Biz Insight panel. Eighty-four women business owners completed the survey.
The Center plans to conduct the Key4Women Confidence survey twice a year, with
the second 2009 survey in the fall.

"We believe that the W-Biz Insight Panel and the Key4Women Confidence Survey
will over time provide important benchmarking information," said Maria Coyne,
executive vice president and founder of the Key4Women program. "With more than
10 million women business owners in the United States, this is an important
segment of the business population, and their opinions are important to us as
we develop our programs and services."

"One of the things we found in this inaugural survey is the recession is
prompting this group of women business owners to refocus on business basics,"
Coyne said.

For example, two-thirds of responding women business owners said they are
watching their cash flow much more carefully over the past six months and 42
percent said they are collecting receivables more aggressively.

For more of Maria Coyne's thoughts on the Key4Women Confidence Survey, visit
her Maria on Money blog at: www.mariaonmoney.com.

Additional highlights from the survey include:

-- Nearly 11 percent of responding women business owners increased the
average selling price of goods and services during the first quarter
of
the year, while 25 percent decreased their average selling price
during
the same timeframe.
-- The majority (73 percent) of respondents plan to keep prices the same
during the next three months, while 11 percent plan to decrease prices
and 17 percent plan to increase prices.
-- Nearly 18 percent of responding women business owners decreased the
number of people they employed during the first quarter of 2009, while
13 percent added staff.

-- More than half of the responding women business owners said they have
not sought credit since September 2008, likely reflecting a tendency
of
many business owners to pull back during difficult economic times.
Nearly 17 percent of responding women business owners were able to get
all or most of the credit they wanted in the last seven months and 20
percent were unable to get any of the credit they wanted.

About the Center for Women's Business Research
The Center for Women's Business Research provides data-driven knowledge that
advances the economic, social and political impact of women business owners.
The Center does this by setting the national agenda; creating insight on the
status and achievements of women business owners; altering perceptions about
the economic viability and progress of women-owned enterprises; and driving
awareness of the economic and social impact of this vital business sector. The
Center is continuing to accept new members of the W-Biz Insight panel. Women
who own at least 25 percent of a business and would like to participate in
future surveys can register at www.womensbusinessresearch.org.

About Key4Women

Key4Women is a KeyBank program dedicated to helping women business owners
achieve success by providing them access to capital, customized solutions,
ongoing education, and networking opportunities. The program is grounded in
research and insights that show women business owners face distinct challenges
from, and do business differently than, their male counterparts. Key4Women is
delivered to the client by a dedicated team of Key4Women Relationship Managers
throughout KeyBank's 13-state footprint. Passionate about helping women
business owners achieve success, Key4Women has, since 2005, lent $3 billion to
qualified women-owned businesses, and has pledged to lend another $3 billion
to women-owned businesses by 2012. Key4Women increases resources to women
business owners through national and local partnerships, including those with
the Women's President Organization (WPO), the Center for Women's Business
Research and the National Association of Women Business Owners (NAWBO). For
more information, visit https://www.key.com/women.

About KeyCorp

Cleveland-based KeyCorp is one of the nation's largest bank-based financial
services companies, with assets of approximately $98 billion. BusinessWeek
magazine recently named Key the top bank on its 2009 "Customer Service Champ"
list, ranking Key 11th out of 25 companies known for customer service acumen.
Key companies provide investment management, retail and commercial banking,
consumer finance, and investment banking products and services to individuals
and companies throughout the United States and, for certain businesses,
internationally. For more information, visit https://www.key.com/.

SOURCE KeyCorp

Marylee A. Gotch, of KeyCorp, +1-216-689-5254, marylee_a_gotch@keybank.com,
NEWSROOM: www.key.com/newsroom