Bunchball Hires Amy Richards From Google to Lead Product Marketing

Company Prepares for Future Growth and Makes Additional Significant Hires to
Executive Team including David Tyler as SVP of Sales

SAN JOSE, Calif., May 27 /PRNewswire/ -- Bunchball, a marketing technology
company that helps sites unlock proprietary revenue streams and measure and
drive consumer engagement, announced today a significant expansion of its
leadership team with the addition of Amy Richards as Senior Vice President of
Product Marketing, joining from Google; and David Tyler as Senior Vice
President of Sales, joining from WeeWorld. The company, which this month moved
into more expansive offices in Silicon Valley, is experiencing rapid growth
and continues to attract and retain talent as it expands, despite the
challenging economy.

"Our ability to attract rock stars like Amy and David, who have an impressive
breadth and depth of experience in publishing, advertising, marketing, and
technology, positions us well to address the critical need of publishers and
marketers for meaningful engagement with and insight about their consumers,"
said Peter Daboll, CEO of Bunchball. "Their commitment to join Bunchball
underscores our opportunity to change how consumer marketing works. Using
Nitro technology with our proprietary data and consumer insight, we're proving
that we can create and strengthen relationships between brands and consumers."

"Amy Richards is one of the foremost experts in driving monetization for the
publisher community, and her experience with Doubleclick/Google, Yahoo!, and
other dominant Web brands is invaluable. David Tyler is a born sales leader
with deep and highly relevant sales and business development experience in
publishing, media and technology," Daboll added.

Both Richards and Tyler were attracted to Bunchball by its unique ability to
address two crucial yet overlooked components of the online publishing and
marketing business: 1) the development and protection of high value inventory
through the use of engagement tools, and 2) Bunchball's ability to parlay this
meaningful insight into knowledge about consumer preferences that publishers
and marketers are clamoring for.

Richards said: "While most of the industry focuses on optimizing low-value
remnant ad inventory, Bunchball is poised to help publishers leverage and
create more of what is most valuable to them and their marketing partners -
the content, the audiences and the brands. The opportunity to be part of such
an innovative yet simple solution to the problem I've spent most of my career
working to solve was irresistible."

Tyler views the current market as an inflection point for online. He stated:
"Bunchball has created the Nitro platform, which allows brands to more deeply
engage with high-value users. Nitro has proven its ROI with top-tier online
publishers and is primed to scale both domestically and internationally. It is
the perfect time to be joining the company, and I'm excited to apply
everything I've done in my career to building out the sales team and expanding
Bunchball's footprint globally."

About Amy Richards
An expert in publisher monetization through her work at Google, Yahoo!,
MatchLogic and Excite, Amy Richards has been instrumental in building
businesses that have shaped the evolution of online advertising since its
inception. Amy's work in crafting solutions for publishers and advertisers is
exemplified by her leadership in introducing the DoubleClick Ad Exchange to
the publisher market, achieving quick adoption of the first ever premium ad
exchange and driving a shift in the way publishers manage their ad revenue
streams. Acquired by Google in 2008, the Ad Exchange is now a primary
strategic focus for the company. Prior to that, Amy led the development of
advertising solutions for Yahoo!, positioning the company as the industry
standard for connecting marketers with audiences during its most successful
era in display media sales. In years prior, Amy brought technologies and
insights to publishers in strategic roles at MatchLogic and her own consulting
practice. Designing advertising and inventory programs at Excite, Amy was
vital in scaling the ad sales business from three search engines to the single
largest distributed content network on the Web.

About David Tyler
David Tyler is a 20-year media veteran with experience building sales vehicles
nationally and internationally for leading online and consumer publishers.
Most recently David was Senior Vice President of Sales at WeeWorld, a leading
social network and virtual world for teens. This followed his role as Vice
President of Sales at Solbright, the leading provider of workflow solutions
for large online publishers. Prior to Solbright, David co-founded Peerstone,
Inc. with investment from Esther Dyson and Peter Frishauf. David was Vice
President of Global Sales at Medscape, (acquired by WebMD) after holding two
executive sales management positions at CMP Media. As Vice President of Sales
at CMP, David launched a global media sales business that expanded rapidly
into 35 countries. Prior to that position he was Vice President of Licensing
for the company and launched and grew a global licensing business with
publishing partners spanning 50 countries.

About Bunchball
Bunchball is a marketing technology company that helps sites unlock
proprietary revenue streams and measure and drive consumers' most valuable
behavior. Bunchball's customers range from startups to multinationals,
including Hearst, Meredith, NBC, Comcast, Exent, Piczo and Ultimate Movie
Site. Bunchball's proprietary engagement engine, Nitro, plugs seamlessly into
a brand's Web site, enhancing online communities, and promoting consumer
interaction and loyalty while driving revenue. Based in Silicon Valley and
founded in February 2005, Bunchball's investors include Granite Ventures and
Adobe Systems Incorporated. For more information, visit Bunchball online at
www.bunchball.com.

SOURCE Bunchball

Michelle Roberston, +1-646-279-5775, michelle@kerlancomm.com, or Theresa
Maloney, +1-415-225-5261, theresa@cogentacom.com, both for Bunchball