Lavalife Consolidates Corporate Infrastructure into Switch and Data`s 151 Front St. Toronto Site to Enhance Resiliency and Connectivity

* Reuters is not responsible for the content in this press release.

Wed May 27, 2009 8:05am EDT

TAMPA, Fla.--(Business Wire)--
Switch and Data (NASDAQ: SDXC), a leading provider of network neutral data
center and Internet exchange services, announced today that Lavalife Corp. has
colocated its infrastructure in Switch and Data`s 151 Front Street data center
in downtown Toronto, Canada. Lavalife, a leader in the singles industry for more
than 20 years with a variety of web, voice and mobile communities, is in the
process of consolidating its Toronto operations into one main office, bringing
employees together to enhance communications and creativity. As part of this
move, it selected Switch and Data to house its corporate infrastructure to
enhance resiliency and expand its network interconnectivity options. 

Founded in 1987, Lavalife offers its community of sophisticated, savvy urban
singles a suite of branded products, available on three separate platforms -
voice, web and mobile. Each caters to the need to be connected, engaged and
entertained anytime, anywhere, anyhow, through a variety of communication
channels including Click, the online magazine for singles. Lavalife also hosts
events, such as the Top Singles Competition, as well as produces and/or
distributes web and mobile content in the form of editorials and alerts. 

Switch and Data`s 151 Front St. Toronto data center provides enhanced resiliency
for Lavalife`s infrastructure with state of the art security, plus resilient and
redundant cooling, UPS and generator systems. The site offers plenty of room for
growth, as it is built to the company`s latest high performance standards:
support for up to 200 watts/sf of power and cooling; and 24x7 site security,
environmental, and infrastructure monitoring and technical support personnel.
Lavalife also sees an opportunity to reduce communications cost and improve
performance by leveraging the high-carrier density in the site, and plans to
evaluate publicly peering Internet traffic on the Toronto Internet Exchange
(TorIX) which is located in the Switch and Data site. 

"Lavalife is focused on providing an enjoyable and secure dating experience to
its members," said Graeme Clark, Director Technology Operations for Lavalife.
"Our members expect our services to be available day and night, so we were
seeking a reliable partner. When we searched for the right colocation service,
we found a great fit with Switch and Data, a company that is as passionate about
its datacenters as we are about our online services." 

Switch and Data`s 151 Front Street site features an environmentally friendly
cooling infrastructure, using an innovative, energy-saving Deep Lake Water
Cooling system to cool the data center. This technology reduces energy
consumption by up to 90% compared with traditional air conditioning and reduces
greenhouse gas emissions. 

"We are proud to provide Lavalife with a secure and reliable place to host their
mission-critical infrastructure and expand their interconnection options," said
Ernie Sampera, Senior Vice President and CMO for Switch and Data. "Our site in
Toronto offers world-class performance and serves as one of the main aggregation
points for cross-border Internet traffic between Canada and the United States." 

Switch and Data's site houses TorIX, the Toronto Internet Exchange, which is a
key demand driver in the market. TorIX is the largest Internet Exchange in
Canada and more than 85 companies peer their IP traffic on TorIX to improve
quality and reduce expense. These peers are listed at www.torix.net/peers.php. 

About Lavalife

Lavalife is ranked the #1 website for online dating in Canada* and is ranked
among the top 10 worldwide dating sites.** A leading provider of products and
services designed for singles, Lavalife connects, engages and entertains through
a variety of web, voice and mobile communities. Founded in 1987, Lavalife Corp.
markets its products and services across the United States, Canada and
Australia. Lavalife's open-minded approach to online dating allows singles to
choose how they want to "click" by offering three unique and distinctive
services in personals: dating, relationships and intimate encounters. Lavalife
has attracted millions of unique members who exchange 1.3 million messages every
day. For more information, visit http://www.lavalife.com. 

*Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates
that it ranks #1 in Canada when publicly quoted statistics are adjusted to
reflect traffic assigned to other web sites. 

** Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates
that it ranks in the top 10 worldwide when publicly quoted statistics are
adjusted to reflect traffic assigned to other web sites. 

About Switch and Data

Switch and Data is a premier provider of network-neutral data centers that
house, power and interconnect the Internet. Leading content companies,
enterprises and communications service providers rely on Switch and Data to
connect to customers and exchange Internet traffic. Switch and Data has built a
reputation for world-class service, delivered across the broadest colocation
footprint and richest network of interconnections in North America. Switch and
Data operates 34 sites in the U.S. and Canada, provides one of the highest
customer satisfaction scores for technical and engineering support in the
industry, and is home to PAIX® - the world's first commercial Internet exchange.
For more information on Switch and Data, please visit www.switchanddata.com. 

Important information about Switch and Data is routinely posted to the investor
relations section of the company's website www.switchanddata.com. For copies of
all Switch and Data press releases and SEC filings, please visit
www.switchanddata.com. To automatically receive Switch and Data financial news
by email, please visit www.switchanddata.com and subscribe to Email Alerts.
Investors are encouraged to check Switch and Data's website frequently to access
the most up to date information. 





STC Associates
Jennifer Handshew, 212-725-1900 ext. 228
jhandshew@stcassociates.com
or
Switch and Data
Chris Reid, 813-207-7722
creid@switchanddata.com



Copyright Business Wire 2009

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