Schwan's Home Service Partners with Jeff Gordon Foundation to Fight Pediatric Cancer

Schwan's Home Service Partners with Jeff Gordon Foundation to Fight Pediatric
Cancer

Proceeds from specialty ice cream tins go to charity

MARSHALL, Minn., May 27 /PRNewswire/ -- Schwan's Home Service, Inc. announced
today a partnership with four-time NASCAR Cup Series champion, Jeff Gordon, to
raise money to support the fight against pediatric cancer. Under the
partnership, $1 from each sale of specially made ice cream tins featuring
Gordon and his No. 24 DuPont Chevrolet will go to The Jeff Gordon Foundation
to assist in the Foundation's fight against pediatric cancer and support for
the Jeff Gordon Children's Hospital.

"I definitely have a sweet tooth and I thoroughly enjoyed the 'research' I did
tasting the different flavors," said Gordon. "While I enjoyed that experience,
I really appreciate Schwan's joining my foundation in the fight against
pediatric cancer."

Pediatric cancers are the cause of more childhood deaths than any other
disease. The Jeff Gordon Foundation focuses its support on pediatric cancer
research and the Jeff Gordon Children's Hospital. Over the past 10 years, the
Foundation has granted over $7 million to pediatric medical initiatives.

"We are proud to partner with Jeff Gordon in his ongoing efforts to help
children suffering from cancer. Jeff has been great to work with, and it has
been a pleasure helping him in developing his ice cream flavor and designing
this collectible tin. Our customers will really enjoy these," said Schwan's
Home Service President Scott McNair.

This collectible tin was designed for the race fan and Jeff Gordon enthusiast.
Each tin will be filled with one of Gordon's all time favorite flavors, "Wide
Open Mint Chip Swirl," a combination of mint ice cream, chocolate fudge and
chocolaty chips. One in every 1,000 tins has been personally autographed, and
customers who purchase the tins will receive a special Jeff Gordon Fan Club
membership discount.

The commemorative Jeff Gordon ice cream tin can be pre-ordered online at
www.schwans.com/jeffgordon.

About The Jeff Gordon Foundation

The Jeff Gordon Foundation was established as a non-profit 501 (c)(3)
organization in 1999 by the four-time NASCAR Cup Series champion. The
Foundation supports children battling cancer by funding programs that improve
patients' quality of life, treatment programs that increase survivorship and
pediatric medical research dedicated to finding a cure.

The Foundation also supports the Jeff Gordon Children's Hospital in Concord,
NC, which serves children in the community by providing a high level of
primary and specialty pediatric care. We are proud to support a quality
healthcare facility dedicated to compassionate care and medical excellence for
children.

For more information visit www.jeffgordonfoundation.org.

SCHWAN'S HOME SERVICE, INC., a business unit of The Schwan Food Company,
markets and distributes approximately 400 fine frozen foods under the
Schwan's(R) brand through home-delivery and mail-order services. Featured
product lines include the company's signature ice cream, pizza, choice meats,
seafood, ethnic specialties, breakfast items and desserts. Schwan's Home
Service, headquartered in Marshall, Minn., has nearly 500 local sales and
distribution centers located across the 48 contiguous United States. For more
information, visit www.schwans.com or call 1-888-SCHWANS.

THE SCHWAN FOOD COMPANY is a privately held, multibillion-dollar business that
manufactures and markets fine frozen foods through home-delivery,
retail-grocery and food-service channels. Its many popular brands include Red
Baron(R), Tony's(R), and Freschetta(R) pizza, Mrs. Smith's(R) and Edwards(R)
desserts and Schwan's(R) fine frozen foods. Headquartered in Marshall, Minn.,
for more than 57 years, the company's subsidiaries employ about 18,000 people
in the United States, Canada and Europe. To learn more about Schwan, visit
www.TheSchwanFoodCompany.com on the World Wide Web.

SOURCE Schwan's Home Service, Inc.

Scott McNair, Schwan's Home Service President, +1-507-537-8550