Allure Readers Acknowledge L'Oreal Paris with Four Prestigious Readers' Choice Awards

Allure Readers Acknowledge L'Oreal Paris with Four Prestigious Readers' Choice
Awards

NEW YORK, May 27 /PRNewswire/ -- L'Oreal Paris, an innovator in the cosmetics
and beauty industry, earns consumers' seal of approval, winning four Allure
magazine Readers' Choice Awards for Feria Multi-Faceted Shimmering Haircolour,
Infallible Never Fail Lipgloss in Sangria, HIP High Intensity Pigments
Metallic Shadow Duo in Platinum, and True Match Super-Blendable Makeup.

Each year, thousands of Allure readers are invited to vote for their favorite
hair, makeup and skincare products. More than 2,000 products were entered
across all categories and only 53 products were selected as Allure readers'
picks.

Through these awards, women across America have expressed the importance of
beauty, innovation and quality at a reasonable price--validating L'Oreal
Paris' niche as the leader in providing affordable luxury to consumers.

For more information about L'Oreal Paris, visit www.lorealparis.com.

About L'Oreal Paris:
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company
that combines the latest in technology with the highest in quality for the
ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the
four major beauty categories - haircolor, haircare, skincare and cosmetics -
and includes such well-known brands as Preference, Excellence and Feria
haircolors; VIVE Pro, Studio Line, and L'Oreal Kids haircare; Dermo-Expertise
skincare, including Revitalift, Age Perfect, Collagen, Skin Genesis, Sublime
Bronze and Men's Expert; Colour Riche, True Match and Bare Naturale cosmetics
collections, a portfolio of mascara including Voluminous, Double Extend and
Telescopic among many others, and the HIP High Intensity Pigments line.

For more information on L'Oreal Paris and its brands, and to get
comprehensive, personalized beauty information from the experts, visit
www.lorealparis.com for access to unique content and dynamic interactive
features, including the exclusive "Can I Help You" diagnostic tool.

SOURCE L'Oreal Paris

Alisa Greco, +1-212-984-4908, agreco@us.loreal.com, or Vijay Lalwani,
+1-212-343-8917, vlalwani@brandbuildingla.com