Ogilvy Announces Expansion of Sustainability Practice

OgilvyEarth Unifies Offering to Help Clients Move Beyond "Green Marketing"

NEW YORK, May 27 /PRNewswire/ -- Ogilvy & Mather Worldwide today announced the
expansion of its global sustainability practice, unifying its multiple
offerings into a new entity - OgilvyEarth - the first global, cross discipline
practice created to help businesses deal with the communications of
sustainability as they move beyond "green marketing."

Recent data underscores the increasing importance of sustainability issues to
U.S. consumers. According to a recent poll conducted by Harris Interactive,
almost all of those polled, or 98 percent, believe it is important that
corporations have more sustainable business practices. At the same time, 90
percent of Americans report giving consideration to sustainable business
practices when purchasing a company's products and services.

In addition to mounting consumer pressure for companies to demonstrate
sustainable business practices, companies and organizations need to better
understand, respond to and manage a range of new sustainability-related
developments now under consideration by the U.S. government, the United
Nations and other countries around the world.

This convergence has created a crowded marketplace of companies and
organizations of all ilk using sustainability as a marketing tool. A
necessary skepticism has taken hold. OgilvyEarth brings together
best-in-class leadership to help clients develop substantive, actionable
programs that make a meaningful difference to their business and the planet.
Further, OgilvyEarth helps companies cut through the clutter to demonstrate
that commitment to stakeholders.

"Sustainability is a global call to action, an imperative that businesses must
heed," said Miles Young, CEO of Ogilvy & Mather. "In the Age of
Sustainability, these issues can no longer be ignored by organizations, but
need to be embraced and demonstrated to stakeholders in a way that is
sustentative."

Through its most recent engagement, OgilvyEarth is helping communicate
priorities that will impact the private sector globally. The practice is
working with the U.N. to develop a campaign that builds awareness about the
landmark United Nations Climate Change Conference in Copenhagen in December
2009, where 192 nations will negotiate a successor treaty to the Kyoto
Protocols for limiting greenhouse gas emissions.

Supporting the global practice is a board of directors consisting of
established leaders in sustainability who come from across six continents and
represent the business, scientific and government/NGO communities. Among the
board's members are Bill Becker, Executive Director of the Presidential
Climate Action Project, and Jeunesse Park, founder and CEO of Food and Trees
for Africa. Additional board members will be announced next month.

Ogilvy has initiated a broad range of sustainability-related work for clients
throughout the world and across its many disciplines. It created the Beyond
Petroleum campaign for BP; represents Unilever and the Ford Motor Company; and
helps numerous clients make sustainability a business practice, going far
beyond a green marketing campaign.

Mr. Young said that integrating the company's know-how under the OgilvyEarth
banner "was a strategic move to unite all our work under one roof in order to
present a holistic approach, share lessons learned and make it easier for
clients to access our expertise."

"OgilvyEarth is more about Ogilvy's commitment to sustainability than a
business opportunity," said Young. "We are using our greatest skills and
talents as part of a shared consciousness to help organizations develop
sustainable business practices."

For more information on OgilvyEarth, please visit: www.ogilvyearth.com.

Ogilvy & Mather Worldwide (ogilvy.com), a subsidiary of WPP (Nasdaq: WPPGY),
is one of the largest marketing communications networks in the world, with 495
offices in 120 countries, specializing in advertising, relationship and
interactive marketing, public relations, sales promotion and related services.

SOURCE Ogilvy & Mather Worldwide

Edison Lee of Ogilvy Public Relations Worldwide, +1-202-729-4068,
Edison.lee@ogilvypr.com, or Toni Lee of Ogilvy & Mather Worldwide,
+1-212-237-5090 (o), or +1-917-679-7631 (c), Toni.lee@ogilvy.com