LeapFrog Interactive, a Leading Interactive Agency, Has Been Omniture Certified for the Online Marketing Suite

OREM, UT, May 27 (MARKET WIRE) --
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business
optimization software, today announced a partner relationship with
LeapFrog Interactive, a leading full service interactive agency, to
provide clients with increased advantages for interactive marketing and
advertising initiatives. The agency has become Omniture Certified for
implementing and supporting clients using the Omniture Online Marketing
Suite.

LeapFrog is building on its deep experience with Omniture SiteCatalyst,
which it uses to provide clients with valuable online analytics data. As
an Omniture Certified partner, LeapFrog gains additional expertise to
better leverage the Online Marketing Suite to provide customers with more
relevant and targeted campaigns. Using Test&Target, an additional
component of the Online Marketing Suite, LeapFrog Interactive is able to
continually execute A/B and multivariate tests and create a more
personalized online experience through segmentation and targeting. By
integrating SiteCatalyst data with Test&Target, LeapFrog can now better
measure the results, effectiveness and relevance of clients' campaigns
and content across any online channel.

Mutual customers such as Axcess Financial, parent company of Check 'n Go,
are already benefitting from LeapFrog Interactive's expertise with
Omniture products.

"Omniture's Test&Target helps us better optimize content and glean
actionable insights into consumer activity and conversion in real time
without impacting our visitors' use experiences," said Michael Cammon,
Vice President, E-Business for Axcess Financial.

LeapFrog Interactive has been recognized as an Inc. 5,000 company and has
won numerous awards for creative and promotional projects. LeapFrog is an
interactive agency offering a full-service approach to advertising and
marketing services for the digital space.

"In today's world, it's essential that businesses present the most
relevant online content to keep traffic engaged in a personalized
experience," said Scott Million, VP of Interactive Development for
LeapFrog Interactive. "Becoming Omniture Certified demonstrates that we
can confidently execute digital marketing strategies for our customers
backed by strong analytics and increased insight into consumer behavior."

"Omniture's certified interactive agency partners use the Online Marketing
Suite to shape their digital marketing initiatives and optimize
activity-based campaigns for customers," said Mark Dillon, Vice President
of Channel Sales for Omniture. "Through enterprise-class products and
services, Omniture gives agencies the ability to deliver insight for their
customers from acquisition to conversion, with meaningful online analytics
as the foundation. Our partner relationship with and certification of
LeapFrog Interactive will help online marketers get the data they need to
implement successful digital marketing campaigns."

About LeapFrog Interactive

LeapFrog Interactive is a performance-driven interactive marketing agency
that creates powerful and innovative initiatives for major brands in the
consumer retail, fashion and entertainment, food and beverage, and
financial markets.

With offices in Louisville and Boston, LeapFrog works with clients from
coast to coast, including McGraw-Hill, Lily of France, Sutter Home, Tommy
Hilfiger, Axcess Financial, and Graco.

About Omniture

Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline and
multi-channel business initiatives. Omniture's software, which it hosts
and delivers to its customers as an on-demand subscription service and
on-premise solution, enables customers to capture, store and analyze
information generated by their Web sites and other sources and to gain
critical business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. In
addition, Omniture offers a range of professional services that
complement its online services, including implementation, best practices,
consulting, customer support and user training through Omniture
Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart,
Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.
www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and
SiteCatalyst are registered trademarks of Omniture, Inc. in the United
States, Japan, Canada and the European Community. Omniture, Inc. owns
other registered and unregistered trademarks throughout the world. Other
names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the
Securities Exchange Act of 1934 and Section 27A of the Securities Act of
1933, including, but not limited to, statements regarding the abilities
and expected benefits of our services to customers and strategic partners
and their end users. These statements are based on current expectations
and assumptions regarding future events and business performance and
involve certain risks and uncertainties that could cause actual results
to differ materially, including but not limited to, risks described in
Omniture's quarterly report on Form 10-Q for the period ended March 31,
2009, and from time to time in other reports filed by Omniture with the
U.S. Securities and Exchange Commission. These reports are available on
the Investor Relations section of our web site at http://www.omtr.com.
Omniture undertakes no duty to update any forward-looking statement to
conform the statement to actual results or changes in the company's
expectations.

Omniture Press Contact
Jamie Stum
801.932.7079
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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