Schwartz Communications Wins Two Bulldog Awards

Agency Recognized for Healthcare IT, Consumer and Social Media Campaigns
WALTHAM, Mass.--(Business Wire)--
Schwartz Communications, Inc., today announced that the company and its clients
received two Bulldog Awards from the Bulldog Reporter for outstanding media
relations. Schwartz received a Gold Bulldog Award for the best
business-to-business product launch for work it did with Epocrates, Inc. The
agency also received a Bronze Bulldog Award for best special event/stunt for
work it conducted on behalf of Bill Me Later.

The Bulldog Awards honor companies that influence public opinion through the
media. It is the only national public relations award contest judged exclusively
by working journalists. The judges evaluate the entries based on creativity,
originality, strategy, execution and results.

Schwartz was honored with a Gold Bulldog for the launch of Epocrates Rx for the
iPhone. Working closely together, Schwartz and Epocrates helped the application
quickly become the top free medical software download from the iPhone App store.
To date, hundreds of thousands of healthcare professionals and consumers,
including more than 75,000 U.S. physicians, have downloaded the software.

Schwartz`s work with Bill Me Later on the company`s Man Cave contest netted
Schwartz a Bronze Bulldog. The contest provided consumers a chance to win a
$15,000 Man Cave makeover of their leisure time lair. Schwartz leveraged social
media, including a targeted sports blogger and Facebook campaign, to reach men
looking for a Man Cave makeover. The contest coverage generated more than 20
million media impressions. Coverage ranged from CNN for the Red Cave/Blue Cave
political Man Cave survey to Football fan groups on Facebook and ESPN Radio.
Entrees exceeded expectations with consumers creating YouTube video and Flickr
photo galleries to campaign for their shot at a new man cave.

About Schwartz Communications

Founded in 1990 by the husband-and-wife team of Steve and Paula Mae Schwartz,
Schwartz Communications today is the second-largest independent public relations
agency specializing in technology and healthcare. Schwartz Communications has
offices in Boston, London, San Francisco and Stockholm. The Agency has garnered
many awards and honors on behalf of its work for clients; in 2008, Schwartz was
named one of the top agencies for reliability and overall recognition of
editorial needs in a survey of 800 journalists.

Schwartz Communications, Inc.
Mark W. McClennan, APR, 781-684-0770
schwartzpr@schwartz-pr.com

Copyright Business Wire 2009