SPSS Inc. Transforming Market Research Organizations into Modern Survey Research Call Centers

PASW Data Collection Software Improves Productivity and Increases Revenue
Through Virtualized Environments
CHICAGO--(Business Wire)--
Innovative market research organizations are turning to SPSS Inc. (Nasdaq:
SPSS), the leading global provider of Predictive Analytics software and
solutions, to virtualize their call center operations for a competitive edge in
an industry with tight budgets, limited resources and shrinking project
timelines.

Telephone interviewing continues to be one of the most effective channels for
capturing opinions, attitudes and preferences of customers, employees and
constituents in call center operations. To lower costs, accommodate a global and
increasingly virtual workforce, and give market researchers better control over
survey projects, leading market researchers rely on PASW Data Collection
(formerly Dimensions) feedback management and survey research software. The
outcome for these organizations is higher response rates, accelerated
productivity and higher quality results.

Part of the SPSS Predictive Analytics Software (PASW) portfolio of products,
PASW Data Collection supports the entire survey lifecycle - from authoring to
managing the data collection process to survey reporting and analysis -
supporting global, multi-channel research and feedback collection. Specifically,
PASW Data Collection leverages sophisticated technology, such as VoIP (Voice
Over IP) and virtualized environments, to maximize call center operations
regardless of geographic location and time zone, enabling interviewing to take
place at any location and operate around the clock with less overhead and a
lower overall cost.

Patrick Quigley, global vice president, market research at SPSS, said, "To gain
an edge over the competition, market research agencies are shifting toward the
modern call center and using PASW Data Collection to boost overall operations
and productivity. Success today is defined by customer knowledge and that occurs
by effectively gathering the `Voice of the Customer`, and using these insights
proactively to reduce churn, improve satisfaction, detect fraud and increase
marketing campaign results."

Efficient Project Management, Enhanced Productivity

PASW Data Collection streamlines management of call center operations by
providing central control with local execution - ensuring that globally
dispersed resources are deployed effectively and insight is readily available.

PASW Data Collection enhances the quality and quantity of telephone surveys with
fast, accurate predictive dialing that ensures interviewers always reach a live
respondent, resulting in more engaged interviewers and a more productive phone
center. PASW Data Collection fine tunes call center efficiency so organizations
are able to complete projects on time, within budget and with the least amount
of resources.

Opinion Research Corporation (ORC), a pioneering leader in the science of market
and social research, uses PASW Data Collection to enhance its research and
consulting for commercial and social research clients. PASW Data Collection
virtualizes the call center at ORC through centralized predictive dialing from
any remote location around the clock - leading to increased survey response
rates.

James Weber, senior vice president, information technology and operations,
Opinion Research Corporation, said, "PASW Data Collection provides unprecedented
flexibility for dealing with and better responding to the unexpected. Whether we
need to add interviewers on short notice or in a remote location, or better
handle an interrupted interview that needs to be rescheduled or handled via the
web, PASW Data Collection allows us to re-allocate resources across multiple
centers quickly and better serve our customers and respondents."

Increased Scale, Better Quality and Less Cost

Market research agencies using PASW Data Collection leverage virtual call
centers and easily scale resources up or down in real-time without disrupting
operations. Organizations can increase or decrease the number of interviewers
easily and re-deploy resources based on current needs without disrupting
existing operations. In this competitive environment, flexibility helps ensure
profitability.

Morley, based in Saginaw, Mich., is an integrated marketing services agency that
uses PASW Data Collection to capture the "Voice of the Customer" across multiple
touch-points, including web and phone, to bring data about people`s attitudes
into their clients` analytical decision-making. As various projects arise at the
last minute, Morley uses PASW Data Collection in its call centers - leading to
more survey projects in less time and with less infrastructure.

Ron Ridley, IT director at Morley, said, "By using PASW Data Collection, our
organization is no longer bound by walls or even continents as we`re able to add
interviewers on short notice by using remote extensions. This has increased our
efficiency, accuracy and scalability, and most importantly, enabled our
organization to spring into action and get moving on a client project with care
and detail - something that Morley is known for providing to its clients."

Learn more about the Modern Survey Research Call Center

SPSS Inc. will host a complimentary webcast where organizations can learn more
about the Modern Call Center on Tuesday, June 2, 2009 at 11 a.m. CDT. To
register, visit: http://www.spss.com/events/event.cfm?E_ID=2975&Country=US

Twenty-four of the top 25 global market research organizations rely on PASW Data
Collection software to maximize productivity and accuracy through every phase of
the research process, from ad hoc projects to high-volume, complex research
programs.

Availability

PASW Data Collection is available from SPSS Inc. by calling 800.543.2185.

About SPSS Inc.

SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics
software and solutions. The company`s Predictive Analytics technology improves
business processes by giving organizations forward visibility for decisions made
every day. By incorporating Predictive Analytics into their daily operations,
organizations become Predictive Enterprises -- able to direct and automate
decisions to meet business goals and achieve a measurable competitive advantage.
More than 250,000 public sector, academic and commercial customers rely on SPSS
technology to help increase revenue, reduce costs and detect and prevent fraud.
Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more
information, please visit www.spss.com.

Christina Preiss, SPSS Inc.
(312) 651-3437
cpreiss@spss.com

Copyright Business Wire 2009