JBL Reaches New Heights with Pro Wakeboarder Dallas Friday
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Three-Time World Champ Uses Great Music as Inspiration for Getting into the Zone NORTHRDIGE, Calif.--(Business Wire)-- JBL Inc., a division of Harman International Industries, Incorporated (www.harman.com), today announced its sponsorship of professional female wakeboard champion Dallas Friday. Harman International will supply JBL equipment to support her 2009 wakeboard season - everything from the JBL equipped automobile she uses to drive to competitions to the JBL headphones she uses to get into the zone for her final heat. When she`s relaxing after a day of flips and spins, a JBL home theater system helps her unwind. Music is a driving force amongst athletes to go to the next level and JBL recognizes this by bringing the best sound technology. Friday said, "Music has always been a great tool for finding inspiration in everything I do, in the water and out. The stock speakers that came in my SUV and white earbuds that came with my MP3 player didn`t provide the quality I needed to get me all the way in the zone. JBL has made a difference. It`s like I`m enjoying my own personal concert wherever I am." For more than 50 years, JBL has provided all generations with award-winning sound technology. Today, the brand extends its heritage to embrace a talented breed of particularly active individuals who relate to Friday`s high standards and love of music. The gymnast-turned-professional wakeboarder said listening to music helps motivate her to keep pushing to the next level. "The JBL brand has long been a supporter of the kind of inspiration that Dallas Friday brings to today`s youth," said Christopher M. Dragon, director of customer marketing for Harman Consumer. "Our partnership with a pro female wakeboarding champion helps both parties fuel their passions for great sound and a healthy lifestyle." Friday recently took first place at the 2009 Wake Games in her hometown of Orlando, Fla. and a strong second place at the 50th Masters Water Ski & Wakeboard Tournament. Her career accomplishments include five national titles, four X Games gold medals, three world championships, a number of Pro Tour stop victories and an ESPY award for the best female action sports athlete of the year. 2009 Competition Schedule for Dallas Friday: * May 29-31: Pro Tour, Ft. Worth, Texas * July 10-12: Nationals, Oklahoma City, Okla. * July 21-26 : World Games Kaohsiung, Taiwan * Aug. 14-16: Pro Tour, Reno, Nev. * Aug. 28-30: Worlds, Orlando, Fla. For more details on Dallas` upcoming competitions please visit her Web site at http://DallasFriday.com About JBL JBL is a unit of Harman International Industries, Incorporated (www.harman.com). Harman International designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets, and maintains a strong presence in the Americas, Europe and Asia, employing more than 11,000 people worldwide. The Harman International family of brands includes AKG, Audioaccess, Becker, BSS, Crown, dbx, DigiTech, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, Revel, QNX, Soundcraft and Studer. Harman International`s stock is traded on the New York Stock Exchange under the symbol "NYSE: HAR." JBL, AKG, Audioaccess, Becker, BSS, Crown, dbx, DigiTech, Harman Kardon, Infinity, Lexicon, Mark Levinson, QNX, Revel, Soundcraft and Studer are registered trademarks of Harman International Industries, Incorporated. Duet is a trademark of Harman International Industries, Incorporated. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5973387&lang=en A&R Edelman Kevin King Cabeliza, 408-916-3880 kevin.cabeliza@edelman.com Copyright Business Wire 2009
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