Numark and Genius Products Reveal Scratch: The Ultimate DJ Videogame Controller for Xbox 360 and PLAYSTATION3

* Reuters is not responsible for the content in this press release.

Wed May 27, 2009 9:00am EDT

Designed by Leading DJ Technology Manufacturer, SCRATCH DECK Gives Players an
Authentic DJ Experience Like No Other
CUMBERLAND, R.I.--(Business Wire)--
Numark Industries, the world`s leading manufacturer of DJ technology, and
Genius, Inc., released today the first images of the videogame controller for
Scratch: The Ultimate DJ for the Xbox 360 video game and entertainment system
from Microsoft and PLAYSTATION3 computer entertainment system. SCRATCH DECK will
be showcased for hands-on play at a special event in Los Angeles on June 3,
during the week of the videogame industry`s most high profile trade show, the
2009 Electronic Entertainment Expo. 

"For decades, Numark has been developing turntables, DJ mixers and digital DJ
controllers. We know what professional DJs demand, and we used that knowledge to
produce SCRATCH DECK," said Adam Cohen, Director of Business Development,
Numark. "It was critical that we deliver an authentic DJ experience to gamers,
whether they be experienced DJs or players who have never put a needle to
vinyl." 

SCRATCH DECK combines two essential elements of the DJ and hip-hop experience -
a free-spinning, touch sensitive turntable with a crossfader and 5 Akai Pro
MPC-style drum pads. The turntable allows players to add their own style and
manipulate the songs in real time, while the MPC-style drum pads give players
the opportunity to perform and customize tracks by triggering samples using the
very same pads that are the cornerstone of professional hip-hop beat production.
Samples can either be pre-loaded into the game using 60 unique battle records
that will ship with the software, or players can record and upload their own
samples using a compatible USB microphone. 

In addition to the features created by Numark, SCRATCH DECK also contains
standard game controls found in music rhythm games. The turntable features a
realistic surface that feels remarkably similar to a vinyl record. The drum pads
and the crossfader also deliver an authentic and realistic music production
experience. Left-handed DJs will appreciate that SCRATCH DECK is designed for
use in right or left-handed configurations. 

"Being involved with Hip-Hop for so long, Numark has consistently been the
standard for innovation and leadership in computer DJ controllers, their quality
is second to none," said Quincy Jones III of QD3 Entertainment. "We are very
excited to partner with them to deliver the most authentic DJ experience for
gamers and look forward to letting gamers and Hip Hop enthusiasts get their
hands on the controller for the first time at E3." 

Scratch: The Ultimate DJ combines free-form DJ tricks with great rhythm game
play similar to top-selling rhythm games. Scratch: The Ultimate DJ is set in
distinctive urban environments and will feature songs from the biggest names in
Hip-Hop. Scratch: The Ultimate DJ, featuring the Numark SCRATCH DECK, will be
available in Fall 2009. 

For more press information and new screens of the Scratch Deck, please visit:
http://bhimpact.gamespress.com

About Numark Industries

Numark Industries is the global leader of professional DJ and audio equipment,
and is recognized for providing progressive breakthrough technology. Since 1971,
Numark has designed and delivered innovative products and numerous music
industry "firsts." For more information, visit www.numark.com; images are
available at http://www.numark.com/media. 

About Genius Products

Genius Products, Inc. (Pink Sheets:GNPR) is the owner of Genius Products, LLC, a
leading independent home-entertainment distribution company that produces,
licenses and distributes a valuable library of motion pictures, television
programming, family, lifestyle and trend entertainment on DVD and other emerging
platforms through its expansive network of retailers throughout the United
States. 

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5973398&lang=en





Numark
Kurt Heiden, Marketing Communications Manager
401-658-3131
kheiden@numark.com
or
Bender/Helper Impact
Tiyson Reynolds, 310-694-3151, tiyson_reynolds@bhimpact.com
Robert Santini, 310-694-3116, robert_santini@bhimpact.com



Copyright Business Wire 2009

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