Fandango Selects Webloyalty`s CheckoutFree Platform as an Alternative Payment Method for Movie Tickets

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Wed May 27, 2009 9:00am EDT

NORWALK, Conn.--(Business Wire)--
Webloyalty.com (www.webloyalty.com), a leading provider of incremental revenue
for online businesses, today announced that Fandango, the nation's leading
moviegoer destination, selected Webloyalty`s CheckoutFree platform as its
solution of choice to help increase purchase conversion rates. CheckoutFree is
the platform developed by Lift Media, a company acquired by Webloyalty in June
2008. 

Designed for e-commerce companies, CheckoutFree can also help minimize site and
shopping cart abandonment and provide an alternative method of paying for goods
and services. 

"Fandango keeps its customers at the center of everything we do," said Fandango
CEO Chuck Davis. "The CheckoutFree platform provides us with an innovative way
to help our customers with alternative, value-added methods of paying for movie
tickets - just in time for the summer blockbusters." 

In a survey of U.S. consumers who recently made a considered purchase, Forrester
Research calculates the percentage of consumers who started their research
online, researched the product online only and then went on to make a purchase
to be 23 percent ("How Consumers Actually Shop for Retail Products Across
Channels," May 2008). 

Webloyalty`s CheckoutFree platform helps minimize site and shopping cart
abandonment by enabling consumers to make purchases for free, or at significant
discounts, if they agree to try or purchase just one of the hundreds of products
and services offered by Webloyalty`s advertisers. In addition to capturing
abandoned sales and elevating purchase conversion rates for online merchants,
the solution also benefits consumers with buy-one-ticket-get-one-free purchase
options and advertisers with help in securing new, high-value customers. 

"Webloyalty is glad to expand the scope and depth of our relationship with
Fandango to include our CheckoutFree platform," said Rick Fernandes, CEO and
co-founder, Webloyalty.com. "Through CheckoutFree, Webloyalty is providing a
solution that helps e-commerce companies generate incremental revenue while
providing consumers with a creative solution for making purchases." 

About Webloyalty

Webloyalty.com (www.webloyalty.com) provides more than 150 e-commerce sites with
solutions for generating incremental revenue by driving traffic, minimizing site
and shopping cart abandonment, offering alternative payment methods,
cross-selling additional merchandise and encouraging repeat business.
Headquartered in Norwalk, Connecticut, Webloyalty has more than 475 employees in
8 different locations across the US and in Europe. 

Additional information on Webloyalty is available at www.webloyalty.com
(www.webloyalty.com). Details on the company`s community outreach efforts are
available at Webloyalty.org (www.webloyalty.org). For customer service inquires,
please contact 1-800-732-7031 or customerservice@webloyalty.com. 



Webloyalty
Beth Kitchener, 203-295-2624
beth.kitchener@webloyalty.com

Copyright Business Wire 2009

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