Hyland`s, Inc. Announces the Launch of Its New and Improved Teething Gel

Hyland`s produces its all-natural Teething Gel in a paraben-free formula
LOS ANGELES--(Business Wire)--
Hyland`s Inc., a leading provider of over-the-counter homeopathic medicines,
announces the launch of its new and improved Hyland`s Teething Gel. The first
and only all-natural teething gel on the market and endorsed by well-known
pediatrician, Dr. Jim Sears, Hyland`s Teething Gel has been reformulated in a
paraben-free base that continues to provide temporary relief of symptoms of
restlessness and irritability due to cutting teeth.

With no benzocaine, sugar, dyes, coloring agents, parabens or artificial
flavoring, Hyland`s new homeopathic formula is all-natural and includes
chamomile, a popular and effective soothing ingredient for irritability. The new
medication comes in a tube that contains 50% more gel than previously and will
be sold at the same affordable price. As with many other products from Hyland`s,
Hyland`s Teething Gel comes in bilingual Spanish packaging.

"Hyland`s Teething Gel is the only all-natural, paraben-free teething gel on the
market. This should assure parents even more that they are providing their
children with the safest teething gel option, as opposed to products with active
numbing agents," said Dr. Jim Sears, noted pediatrician featured on CBS` daytime
show, "The Doctors." "I appreciate having the opportunity to endorse such a
natural and effective product and encourage parents to consider using Hyland`s
Teething Gel."

According to IRI data as of January 25, 2009, Hyland`s Teething Tablets continue
to hold the top-selling position for infant teething medication. The new
Teething Gel can be used alone or as a complement to this well-known and
mom-favorite for treating teething pain.

Hyland`s Teething Gel is now available in 0.5-ounce tubes in natural food stores
nationwide. The product will launch in chain drug and mass market stores later
this summer.

Check out the Before and Happy After Hyland`s video contest on
www.hylandsteething.com. Submit your video and have your friends vote on the
winning submission. Rules and contest details are available at
www.hylandsteething.com.

About Hyland`s, Inc.

Hyland`s, Inc., a subsidiary of Standard Homeopathic Company, develops
homeopathic medicines with the highest quality natural ingredients following the
strictest standards of preparation. With over a century of commitment, Hyland`s
tradition of excellence consistently provides quality and integrity in every
product. From Hyland`s Teething Tablets to Hyland`s Calms Forté, Hyland's cares
for your family at every stage of life. Consumers can trust all Hyland`s
products to be natural, gentle, effective and safe for the entire family.

Hyland`s, Inc.
Mary Borneman, 310-768-0700 x51
mborneman@hylands.com
or
Diccicco Battista Communications
Fran Lamb, 215-957-0300 x217
flamb@dbcommunications.net

Copyright Business Wire 2009