Amitive Is First to Deliver SCM in the Cloud

SAN MATEO, CA, May 27 (MARKET WIRE) --
Amitive, Inc., the pioneer of Community Supply Chain Management (C-SCM),
today unveiled the industry's first supply chain management (SCM)
solution delivered in the cloud: Amitive Unity 5.0. Delivered via the
Software as a Service (SaaS) model, Amitive Unity enables Community SCM
for both large and small companies that outsource manufacturing. Now in
version 5.0, Amitive introduces critical architectural enhancements that
let communities of supply chain owners, customers and supply partners
leverage the true value of cloud computing in any public or private cloud
environment. With "SCM in the Cloud," product companies can take
advantage of the lowest cost, most flexible IT solutions for global
supply chain management.

"Amitive is satisfying an important market requirement by delivering a
SaaS-based SCM solution that is ideal for cost- and risk-averse supply
communities," said Joshua Greenbaum, principal, Enterprise Applications
Consulting. "This latest version provides further value by allowing
Amitive's customers to take advantage of critical advancements in the
scalability, security and reliability of today's more mature cloud
environment."

Already, several leading-edge companies are looking to Amitive's novel
approach to SCM in the Cloud. By leveraging global resources and shared,
scalable technology on a centralized SCM solution, these supply chain
communities will benefit from Amitive Unity's performance, security,
availability and flexibility at a significantly lower cost than
traditional self-managed IT services.

"With an off-shore manufacturing model, our ability to produce custom
orthotics on a massive scale hinges on a seamless supply chain," said
Thomas Pichler, CEO of Orthera, an Amitive customer (see press release
Orthera Selects Amitive Unity to Run Custom Orthotics Business for Major
Warehouse Retailer). "Amitive is a catalyst enabling us to team with our
retail customers to centralize information, bridge process gaps and
create real-time, cross-community visibility. With this model, we can
drive the highly efficient product velocity of our global business
network to serve our customers better than our competitors."

Amitive Unity 5.0 - SCM in the Cloud

Patent-pending Amitive Unity 5.0 is the first SCM in the Cloud solution.
Architected from the ground up for a cloud computing environment, Amitive
Unity 5.0 takes full advantage of cloud computing to manage the complex,
dynamic requirements of today's business networks led by companies that
depend on outsourced manufacturing. By optimizing multi-enterprise
communication -- around forecasts, shared capacity, inventory in its
various forms and locations, business goals, etc. -- Amitive Unity
continuously synchronizes real demand and lean supply, while providing
end-to-end visibility into business processes across a distributed
community of partners.

"Too many vendors refer to applications that run in third-party data
centers as 'cloud-enabled,' but this simplistic approach of putting an old
architecture in the cloud is not dissimilar to the traditional ASP model.
It is neither powerful nor elastic enough for today's global supply
chains," said Amar Singh, CEO of Amitive. "We built Amitive Unity 5.0 to
fully leverage the two most powerful tenants of true cloud computing.
First, companies should not have to pay for 'just-in-case' computing power
in advance, and secondly, they should not be pinned down to one cloud
environment. Cloud is all about dynamic choice and scalability, and
Amitive Unity 5.0 is the only SCM software that lives up to the true cloud
computing moniker."

Dynamic Scalability

Amitive Unity 5.0 is the only SCM application that can dynamically scale,
enabling each user's software capacity to automatically deploy and release
virtual resources based on data volume and transaction loads. And, because
of Amitive's pay-as-you-go model in which actual costs mirror utilization,
Amitive customers do not need to reserve or buy anticipated peak capacity
in advance.

Amitive Unity 5.0 accomplishes this true-cloud elasticity via core
software architecture enhancements.

First, with new automatic load balancing, Amitive monitors each
community's traffic and usage, then dynamically deploys additional
application server capacity -- only when it is needed -- and releases
servers when demand decreases. For the first time, supply chain
communities can take advantage of the global, cross-time-zone nature of
their business and share cloud resources across other companies or
communities, so that manufacturing partners in Asia, for example, can
access extra capacity while partners across the globe in California are
at rest.

Next, Amitive Unity 5.0 delivers the industry's most sophisticated
approach to multi-tenant applications by providing each Amitive community
with the ability to create its own set of customized business processes.
This is quite different than earlier SaaS applications in which companies
could only modify pre-existing business processes. In addition, each
Amitive customer can create and assign unique process schemas for their
own customer communities. This advanced architecture is essential to
handling the complexities of the supply chain world, in which processes
such as "sales order creation" or "fulfillment" vary dramatically from
company to company.

Our Cloud, Your Cloud, Any Cloud

Recognizing that each Amitive customer has unique operating requirements
and technology sophistication, Amitive allows users to select and run
Amitive Unity 5.0 in any cloud environment: Amitive's private cloud, a
customer's private/internal cloud or a public cloud environment delivered
by companies such as Amazon, Go-Grid or Google. Amitive Unity 5.0 also
supports application migration across different cloud environments.

About Amitive

Amitive is the pioneer of Community Supply Chain Management (C-SCM)
software, which provides companies that depend on outsourced
manufacturing with on-demand, continuous synchronization of supply and
demand across a global, multi-enterprise supply chain community. Unlike
traditional SCM solutions which optimize against rigid manufacturing
constraints, Amitive unifies business processes on a new SCM in the Cloud
platform, enabling supply chain professionals to collaborate with trading
partners in real-time and gain end-to-end visibility across the entire
trading community. Amitive helps customers to lower inventory and
up-front capital requirements, manage business risk, boost product
velocity and enhance customer service levels. Visit www.amitive.com for
more information.

All products mentioned in the release are trademarks or registered
trademarks of Amitive. All other trademarks, trade names and/or product
names are used solely for the purpose of identification and are the
property of their respective owners.

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Press Contacts:

Sean Rollings
Vice President, Marketing
Email Contact
(650) 740-7238

Robyn Fernsworth
Kickstart Consulting for Amitive
Email Contact
(415) 925-0909

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