Zinio To Offer Starwood Hotels & Resorts Guests Immediate Access to Favorite Digital...
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Zinio To Offer Starwood Hotels & Resorts Guests Immediate Access to Favorite
Digital Magazines
- Global Partnership Enables Zinio Magazines to be Read Online or Downloaded
at Four Points by Sheraton, Aloft, and Element -
NEW YORK, May 27 /PRNewswire/ -- Zinio, the global leader in digital and
interactive publishing products and services, today announced a global
partnership with Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) to
provide guests at its portfolio of specialty select hotels with access to a
branded newsstand, offering digital magazines. The hotel-branded digital
newsstands -- powered by Zinio -- will feature select single issues, for
guests to enjoy during their stay at all Element and Aloft properties and
participating Four Points by Sheraton properties.
"We are excited to align ourselves with Starwood to enhance its current guest
amenity offering with Zinio's digital-reading experience, driving mutual brand
awareness and cultivating consumer adoption," said Rich Maggiotto, President &
CEO, Zinio. "Leveraging Zinio's desire to offer on-the-go readers their
favorite magazines anytime and anywhere is a logical fit for Starwood's
specialty select properties."
The digital newsstand, which will be accessible in Starwood's guest rooms and
lobby kiosks, will offer participating titles including: Caribbean Travel &
Life, Destination Weddings & Honeymoons, Field & Stream, Golf Fitness
Magazine, Kiteboarding, Macworld, mental_floss, Outside, Outside's GO, PC
World, Saveur, Ski Magazine, Skiing, Spa Magazine, U.S. News & World Report,
Wakeboarding and Working Mother. Also, Starwood will be the first hotel
company to offer VIVmag (www.vivmag.com), the first interactive digital
women's luxury-lifestyle magazine, conceived and designed exclusively to be
read digitally.
Additionally, the newsstand will offer the following international titles for
Argentina (El Grafico, Lugares); China (Business Management Review, CAIJING
MAGAZINE, Digitimes, Elegance, Money Talks, Prestige, Scientific America
Chinese Edition); France (L'Express, Le Point); Italy (Giardini, Outside
Italia, Voyage); Mexico (elgourmet.com); New Zealand (Dish, Good, Habitat, New
Zealand Geographic); Spain (Actualidad Economica, De Viajes, Hola); Taiwan
(World Heritage); and United Kingdom (Art Review, Digital Camera World,
Essentials Magazine, Golf & Travel, MacUser,tgo, Uncut UK, Woman & Home Feel
Good Food, Yachting World, World Soccer).
"At all our specialty select properties, we aim to provide guests with unique
experiences that help make life on the road convenient and easy," said Brian
McGuinness, Senior Vice President of Starwood's Specialty Select Brands.
"Partnering with Zinio enables us to extend another unique branded offering to
our guests who want to keep current while traveling, without being burdened
with heavy hard copies of magazines."
Accessing the newsstand on the Starwood portal is simple:
1. Guests click through from the internet portal page to the private-label
newsstand where free single issues will be featured
2. Guests select a digital magazine and are directed to Zinio's
registration process
3. Guests create an account with Zinio, enabling them to read digital
magazines online or offline
Guests will enjoy immediate access to the world's most popular digital
publications, for free, with Starwood introducing the digital newsstands
through on-property marketing and online marketing efforts.
The Element North American rollout will be in May 2009, followed immediately
by the global rollouts of Aloft and Four Points by Sheraton. Within the first
year, the expected audience-reach for the Zinio partnership will range between
three and five million impressions.
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 960 properties in 97 countries and 145,000
employees at its owned and managed properties. Starwood Hotels is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis(R), The Luxury
Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by
Sheraton, and the recently launched Aloft(R), and Element(SM). Starwood
Hotels also owns Starwood Vacation Ownership, Inc., one of the premier
developers and operators of high quality vacation interval ownership resorts.
For more information, please visit www.starwoodhotels.com.
About Zinio, LLC
Zinio is the global leader for digital-publishing products and services.
Zinio provides publishers with new circulation and revenue-growth
opportunities through its comprehensive offerings from marketing programs that
include customer acquisition, retention and cross-promotion to seamless
production services, a robust e-commerce engine and extensive digital
delivery, circulation and fulfillment services. Major publishing partners
include Alpha Media Group, Bonnier Group, Hachette Filipacchi Media U.S.,
Hearst, IDG, Mariah Media, Inc., Martha Stewart Living Omnimedia, McGraw-Hill,
Playboy Enterprises, Inc., Rogers Publishing Limited, Source Interlink Media,
The Economist, Transcontinental and Ziff Davis. Zinio has offices in San
Francisco and New York with several franchisees worldwide. For more
information, or to purchase any of the digital titles offered by Zinio, please
visit www.zinio.com.
SOURCE Zinio
Lisa Hagendorf, Zinio, +1-646-383-4050, Lhagendorf@zinio.com; or Stacy
Trevino, Starwood Hotels & Resorts, +1-914-640-8513,
Stacy.Trevino@starwoodhotels.com
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