DeepDyve Unveils Free Search Tools for Websites, Bloggers

New Search Tools Help Websites Increase Visitor Engagement, Broaden Search
Capabilities to the Deep Web

SUNNYVALE, Calif., May 27 /PRNewswire/ -- DeepDyve, the research engine for
the Deep Web, today released a trio of free tools that allows websites to
incorporate powerful search capabilities for a more compelling user
experience. The tools announced today complement the company's recently
announced suite of Publisher tools which utilize DeepDyve's search technology
to make publisher content more findable from anywhere on the web.

DeepDyve's new tools enable websites and bloggers to quickly and easily
display related articles and search results directly within their sites and
blog posts. Visitors can now discover new, authoritative information
seamlessly as they read and browse through websites that utilize DeepDyve's
technology. The following tools can be implemented simply by copying/pasting
a few lines of code into the site, or by installing a WordPress plug-in:

More Like This Content API
The More Like This Content API automatically displays results from DeepDyve
that are similar to the information displayed on the current page. It is
designed for use by any website that would like to include a 'related
articles' functionality, regardless of whether their content has been indexed
by DeepDyve. To implement the API, go to:
www.deepdyve.com/corp/widgets/mlt_content

Content Highlight Widget
DeepDyve's Content Highlight Widget enables websites to integrate search with
their users' normal reading and browsing behavior. Visitors can highlight any
block of text up to 5,000 characters in length, and run that selection as a
query with a single click. To learn more, please visit:
www.deepdyve.com/corp/widgets/highlight_widget

WordPress Plug-In
DeepDyve's WordPress plug-in allows bloggers using this popular platform to
automatically include links to related articles directly in their blogs. The
plug-in utilizes DeepDyve's "More Like This" technology to use the text of the
blog as a query and return relevant search results. Visitors will benefit as
they get additional information to further explore a topic and find more value
in the blog that they are reading. For more information, please visit:
http://www.deepdyve.com/corp/widgets/wordpress

Major Trends Driving the Evolution of Publishing and Search
As users have become more accustomed to searching for information online, it
is now becoming clear that search behavior is evolving. A recent Hitwise
report(1) found that queries of eight words or more had grown from less than
1% of queries in 2004, to nearly 4% of queries by February of 2009. This 4x
increase suggests that users are not only growing more proficient in their use
of search, but they are forced to write longer queries to find what they want,
given the volume of data that is returned. While queries themselves are
expanding, so too are the number of places where users are searching.
Increasingly, users want to integrate search in "real-time," be it while they
are on Twitter or while reading articles online. As users search less at the
'portals' and more within individual websites, it gives content providers the
opportunity to become even stickier by making relevant, related information
more easily discoverable.

"DeepDyve's vision is to make Deep Web content more accessible to everyone,
particularly the 50 million knowledge workers who represent a very broad
cross-section of today's internet users," said William Park, CEO of DeepDyve.
"Our search tools are designed to help websites adapt to this changing user
behavior by integrating related search results with their content. This keeps
users engaged, and gives them the ability to search both surface and Deep Web
resources without ever leaving the website they're visiting."

Tools and Widgets on Display at SSP Conference, May 27-29
In late-April, DeepDyve unveiled a suite of tools designed specifically for
the publishing community. The tools are complementary to those being
announced today, but they have a greater level of specialization, tailored to
suit the unique needs of publishers. While today's tools are suitable for
virtually any website, DeepDyve's publisher tools are best suited for
organizations such as scientific communities, academic journals, and other
organizations with an extensive catalogue of content.

DeepDyve will be demonstrating its publisher tools and free widgets at booth
#230 at the Society for Scholarly Publishing Annual Meeting in Baltimore from
May 27-29.

Pricing and Availability
All of the tools announced today are available for free. Interested parties
are invited to learn more about these products by visiting
www.deepdyve.com/corp/widgets

About DeepDyve
DeepDyve, formerly known as Infovell, is the research engine for the Deep Web.
DeepDyve unlocks the vast and rich collection of information that is on the
web, but is hidden from today's search engines. Using DeepDyve, people find
the in-depth, high-quality information they need to answer complex research
questions. The company is headquartered in Sunnyvale, CA, with offices in
Shanghai.

(1) Hitwise report, 2/09

FOR MORE INFORMATION, CONTACT:
John Snedigar, Faultline Communications
john@faultlinecomms.com / 408-705-7518

SOURCE DeepDyve

John Snedigar, Faultline Communications, +1-408-705-7518,
john@faultlinecomms.com, for DeepDyve