Steiner Sports and Tar Heel Sports Properties Deliver Pieces of UNC Basketball History

Steiner Sports and Tar Heel Sports Properties Deliver Pieces of UNC Basketball
History

Coach Roy Williams and UNC Athletics Receive One-of-a-Kind NCAA Final Four
Court Keepsake

CHAPEL HILL, N.C., May 27 /PRNewswire/ -- University of North Carolina
basketball fans can now own a part of Tar Heel history. Steiner Sports
Memorabilia, Inc. and Tar Heel Sports Properties are providing fans the
opportunity to purchase a game-used section of the court from the Tar Heels
triumphant victory in the 2009 NCAA Championship Game.

In addition, Steiner Sports and Tar Heel Sports Properties have donated a
section of the court to University of North Carolina athletic department. The
center jump circle logo formerly inside Detroit's Ford Field recently arrived
in Chapel Hill.

To commemorate the Tar Heels' fifth national title, Steiner Sports is now
offering fans and alumni the opportunity to purchase a piece of the floor
online, via tarheelblue.com and steinersports.com. Steiner Sports will
package up the floor into small, souvenir pieces. Approximately 200 signed
game-used sections have already sold out, which feature signatures from Coach
Williams and several members of the championship team.

"The Tar Heels have an incredibly devoted, loyal fan base across the country.
We knew if we were able to capture and make available this year's Final Four
success in a special way Tar Heels fans would be thrilled. It's a very unique
way to commemorative a terrific season," said Pete Kelly of Steiner Sports
Memorabilia, Inc.

"We wanted to do something special to mark the Tar Heels' 2009 championship,"
said Gary Sobba, general manager of Tar Heel Sports Properties, a property of
Learfield Sports and the multimedia rights holder of UNC Athletics. "We
expect this to be immensely popular and fans can order the floor on-line.
This is an outstanding way to remember the Tar Heels' victory in Detroit."

In addition to North Carolina, Learfield Sports (www.learfieldsports.com)
manages the multimedia rights for more than 50 collegiate institutions and
associations. It also titles the Learfield Sports Directors' Cup, oversees
marketing partnerships for the Black Coaches & Administrators (BCA) and
provides exclusive sports programming to more than 1,000 radio stations
nationwide. The company is an operating unit of Jefferson City, Mo.-based
Learfield Communications, Inc., which made its initial foray into the world of
sports marketing in 1975.

Steiner Sports Marketing, Inc. is a part of Omnicom Group Inc. (NYSE: OMC)
www.omnicomgroup.com. Omnicom is a leading global advertising, marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
Steiner Sports Marketing (www.steinersports.com) is a full service sports and
entertainment marketing and event company that leverages the power of sports
and entertainment to build successful marketing programs for a diverse group
of clients.

SOURCE Steiner Sports Marketing, Inc.

Jennifer Duncan of Learfield Sports, +1-469-767-8324,
jduncan@learfieldsports.com; or Pete Kelly of Steiner Sports, +1-914-307-1021,
pkelly@steinersports.com