Extreme Reach Video Network Expands to 2,000 TV and More Than 8,000 Media Destinations

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Wed May 27, 2009 9:11am EDT

Extreme Reach Video Network Expands to 2,000 TV and More Than 8,000 Media
Destinations

Implementing social network best practices, company virally grows business and
partner network to more than 4,000 unique users

NEEDHAM, Mass., May 27 /PRNewswire/ -- Extreme Reach, Inc., a pioneer in
connecting and simplifying the world of video advertising, today announced
that its video network has expanded to include more than 500 TV stations and
1,500 cable stations in less than three months. The Extreme Reach video
platform powers a large network of advertisers and agencies linked to
thousands of TV stations, cable stations, and Web publishers.  

Employing best practices from social networking and applying them to its
business, Extreme Reach has been able to achieve in months, what takes many
companies years. Harnessing the power of viral marketing, the network
invitation process lets members invite others involved in commercial
distribution (i.e. advertisers, agencies, media, post houses) to join and
become part of the network.  Once a company is a member, the process of ad
delivery is simplified drastically. 

"Working with Extreme Reach has been a pleasure. The sign up process for their
network made it easy for me to disseminate invites out to all of our customers
and partners and get them set up quickly.  Within a few hours we were able to
receive TV commercials in the exact digital format desired with impeccable
quality," said Nohemi Sanchez, KTSM TV traffic manager, El Paso, Texas. 

The Extreme Reach platform enables advertisers and agencies to deliver, manage
and track their commercial messages across all three screens of video - TV,
web and mobile.  Equipped with state-of-the-art tools, the ad delivery process
is seamless and allows customers and members to automatically receive their
commercial advertising in the exact digital video format they desire.

"Leveraging the power of the Internet and implementing best practices from
some of the most successful Web based networks, we have been able to achieve
significant milestones from the onset of our business," said John Roland, CEO
of Extreme Reach.  "We remain focused on delivering innovation, connecting
advertisers to the media in a quality way, and putting customer service first.
We are pleased with the results and grateful for a loyal and rapidly expanding
base of customers and partners." 

About Extreme Reach
Extreme Reach provides a video advertising management platform that connects
advertisers and agencies with thousands of media destinations and enables them
to manage, deliver and track their campaigns across all three screens of video
(TV, web, mobile). The Extreme Reach SaaS platform is the only hybrid,
all-software solution that leverages state-of-the-art technology to provide
powerful ad streaming and ad delivery capabilities.  Extreme Reach is a
privately held, venture backed company led by an experienced team of
executives from the traditional and Interactive media industries.  Company
headquarters are located in Needham, Mass., with offices in New York and
Louisville, Ky. For more information visit them on the Web at
www.extremereach.com

SOURCE  Extreme Reach, Inc.

Traci Massaro, TAM Public Relations, +1-978-255-1231,
tampublicrelations@comcast.net
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