Theorem Launches Theorem Creations

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Wed May 27, 2009 9:15am EDT

New online ad unit offers full-service creative, rich-media capabilities
CHATHAM, N.J. & LAS VEGAS--(Business Wire)--
Theorem, Inc.(www.TheoremInc.net), an online media operations and data services
company, has announced the formation of a creative online advertising unit,
Theorem Creations (www.TheoremCreations.com), augmenting its existing suite of
business offerings. Theorem Creations` launch follows the acquisition and
integration of creative online advertising company Webpencil. 

Theorem Creations provides banner ad design, mobile ads, video, HTML emails,
landing pages, microsites and rich media services across all platforms,
utilizing Flash, DART Motif, PointRoll, Eyeblaster and Atlas. Under the
Webpencil name, Theorem Creations personnel have been working with more than 200
customers, including ad agencies and individual clients. Recent campaigns
include the Obama 2008 presidential campaign, CreditReport.com, Columbia
Records, Warner Music Canada and CareerBuilder. 

"We were hearing from many clients that cost-effective, quality online ad design
was lacking in the marketplace," said Jay Kulkarni, CEO and founder of Theorem.
"Through Theorem Creations, we aim to fill this gap and provide agencies,
publishers and advertisers with a viable quality option for their interactive
advertising needs." 

"Joining Theorem has provided our teams and customers with additional sales and
customer support," said David Rosowsky, senior client services manager, Theorem,
and cofounder of Webpencil. "This has allowed us to move closer to our goal of
scaling our business." 

About Theorem Inc.:

Founded in 2002, Theorem is a pioneer and leader in offering online media
operations and reporting services to the digital marketer. Theorem`s expertise
in the online marketing space allows it to deliver world-class service to some
of the most reputable brands in the online marketing community. Theorem powers
ad trafficking, search operations, reporting and analytical services, as well as
online ad design services, to over 250 customers worldwide. These offerings
provide Theorem`s blue chip customers with timesaving and cost-effective
solutions that are able to scale with their growing businesses. Theorem Inc. is
a privately held company based in Chatham, N.J. with offices in Las Vegas,
London, Bangalore and Mysore, India. For more information, visit
www.TheoremInc.net. 





Trylon SMR
Gina Preoteasa, 212-725-2295
gina@trylonsmr.com
or
Matthew Caldecutt, 212-725-2295
matthew@trylonsmr.com

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