Theorem Launches Theorem Creations
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New online ad unit offers full-service creative, rich-media capabilities CHATHAM, N.J. & LAS VEGAS--(Business Wire)-- Theorem, Inc.(www.TheoremInc.net), an online media operations and data services company, has announced the formation of a creative online advertising unit, Theorem Creations (www.TheoremCreations.com), augmenting its existing suite of business offerings. Theorem Creations` launch follows the acquisition and integration of creative online advertising company Webpencil. Theorem Creations provides banner ad design, mobile ads, video, HTML emails, landing pages, microsites and rich media services across all platforms, utilizing Flash, DART Motif, PointRoll, Eyeblaster and Atlas. Under the Webpencil name, Theorem Creations personnel have been working with more than 200 customers, including ad agencies and individual clients. Recent campaigns include the Obama 2008 presidential campaign, CreditReport.com, Columbia Records, Warner Music Canada and CareerBuilder. "We were hearing from many clients that cost-effective, quality online ad design was lacking in the marketplace," said Jay Kulkarni, CEO and founder of Theorem. "Through Theorem Creations, we aim to fill this gap and provide agencies, publishers and advertisers with a viable quality option for their interactive advertising needs." "Joining Theorem has provided our teams and customers with additional sales and customer support," said David Rosowsky, senior client services manager, Theorem, and cofounder of Webpencil. "This has allowed us to move closer to our goal of scaling our business." About Theorem Inc.: Founded in 2002, Theorem is a pioneer and leader in offering online media operations and reporting services to the digital marketer. Theorem`s expertise in the online marketing space allows it to deliver world-class service to some of the most reputable brands in the online marketing community. Theorem powers ad trafficking, search operations, reporting and analytical services, as well as online ad design services, to over 250 customers worldwide. These offerings provide Theorem`s blue chip customers with timesaving and cost-effective solutions that are able to scale with their growing businesses. Theorem Inc. is a privately held company based in Chatham, N.J. with offices in Las Vegas, London, Bangalore and Mysore, India. For more information, visit www.TheoremInc.net. Trylon SMR Gina Preoteasa, 212-725-2295 gina@trylonsmr.com or Matthew Caldecutt, 212-725-2295 matthew@trylonsmr.com Copyright Business Wire 2009
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