Coremetrics Announces Significant Enhancements to LIVEmail, Search and Intelligent Offer Applications

SAN MATEO, CA, May 27 (MARKET WIRE) --
Coremetrics, the leader in marketing optimization, today announced
significant enhancements to three of its key applications: Coremetrics
Search(TM), Coremetrics LIVEmail(TM), and Coremetrics Intelligent
Offer(TM). These enhancements are designed to make it easier to target
and retarget prospects and customers, and extend the reach of the
Coremetrics Continuous Optimization Platform, a unique system that forms
the essential foundation for any online marketing and business process.

At the heart of the platform is Coremetrics' exclusive Lifetime
Individual Visitor Experience (LIVE) Profile(TM), which tracks a
customer's browsing behavior over the long term, including offline
information, not just the first or last click. This rich, visitor-level
data is leveraged by Search, LIVEmail, and Intelligent Offer to equip
marketers to even more effectively tailor content and offers to the
unique needs of their customers via personalized recommendations and
email, display advertising, paid search, and more.

Coremetrics Search 7

Coremetrics Search is a pay-per-click (PPC) marketing application that
improves top-line business results on PPC investments while reducing
operational costs and demonstrating clear returns. Fully integrated with
the Continuous Optimization Platform and leveraging detailed LIVE
Profiles, this application helps businesses manage their paid search
initiatives for maximum business impact.

The new release of Search 7 is faster and more flexible, delivering
unprecedented efficiency and return for paid search initiatives along with
reduced operational costs. Coremetrics Search 7 is already being utilized
by large enterprises that individually manage millions of keywords per
day. Enhancements include:

-- Fast, scalable user interface for increased efficiency
-- First of its kind Google Quality Score reporting for simplified
management of complex campaigns, and more effective identification and
promotion of top performing keywords
-- Bulk edit and create, geo targeting, advanced filtering, bid rules
wizards and customizable dashboards

Search 7 will be available on June 1, 2009.

Coremetrics LIVEmail 3

Coremetrics LIVEmail is an automated email marketing management
application that enables users to integrate with email service providers
to create targeted email campaigns that improve open rate, click through
and conversion. Detailed LIVE Profiles deliver behavioral data to
customize each email offer for the specific user, significantly improving
response rates. Integration with Coremetrics Intelligent Offer brings
personalized product recommendations directly to each email, tailored for
the recipient's online behavior. Enhancements include:

-- Email best practice programs for improved results when targeting site
browsers, abandoners, purchasers, or dormant visitors
-- Advanced segmentation and filtering, configurable email release
schedules, and native reporting to track campaign performance
-- Enhanced integration with Coremetrics Connect(TM) certified email
service providers to improve email campaign distribution and efficiency

LIVEmail 3 will be available on June 15, 2009.

Coremetrics Intelligent Offer 4

Coremetrics Intelligent Offer is an automated product recommendation
application leveraging advanced algorithms and individual visitor
personalization to deliver up-sell and cross-sell recommendations across
many online and offline channels. Leveraging the rich LIVE Profile data
set and integrated across the Continuous Optimization Platform,
Intelligent Offer is proven to significantly increase revenues,
conversion and average order value (AOV) in hundreds of installations
worldwide.

Intelligent Offer 4 delivers unprecedented control and flexibility to
merchandiser recommendation programs. Online businesses can now optimize
and tailor their up-sell and cross-sell initiatives to best achieve
business goals, while delivering personalized recommendations to a wider
range of locations across their online properties. Enhancements include:

-- "Snap-In" Dynamic Recommendations for rapid integration of
recommendations with minimal IT assistance
-- Individual Visitor Personalization leveraging unique visitor profiles,
historical and in-session data and wisdom of the crowds to present each
shopper with the set of recommendations best suited to drive conversion;
Profiles and recommendations are driven in real time
-- A/B Testing to determine the highest impact of multiple recommendation
settings on overall site conversions
-- New Home & Category Page Recommendations deliver optimal
recommendations at multiple points across a web property
-- New business rules offer unparalleled flexibility and control,
enabling customers to manage sophisticated recommendations scenarios and
tailor recommendation outcomes to meet revenue, margin, inventory or other
business and campaign goals.
-- Enhanced fallback recommendations to match compelling products and
offers to visitors when behavioral data is unavailable

Intelligent Offer 4 will be available on June 1, 2009.

"Online businesses are experiencing a sea change: there's more data to
analyze every day, the online and offline world are converging and social
media is putting greater control into the hands of consumers," said John
Squire, chief strategy officer, Coremetrics. "Against this backdrop,
today's enhancements are designed to make it easy for marketers,
merchandisers and product line owners to continually optimize their
programs through integration, interoperability and shared services."

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help
businesses relentlessly optimize their marketing programs to make the best
offer, every time, anywhere, automatically. More than 1,900 online brands
globally, transacting more than $20 billion this year, use Coremetrics'
Software as a Service (SaaS) to optimize their online marketing.
Coremetrics' solutions encompass advanced online analytics and integrated
marketing optimization applications, including search engine bid
management, email targeting, ad impression attribution and cross sell
recommendations to acquire customers more cost effectively, increase
conversion rates, and increase lifetime customer value. Coremetrics is
consistently recognized by industry analysts and thought leaders, and in
2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley
Internet, Media, Entertainment and Communications companies. The company
is privately held with funding from Accel Partners, FTV Capital and
Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or call
866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To
learn more, visit www.coremetrics.com/privacy.

Media Contacts
Michela Stribling
Director, Corporate Communications
Tel: (650) 762-1433
Email: Email Contact

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: Email Contact

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