TV/Appliances Retailer Bernie's Plugs Into Creative Channel Services' CyberScholar(R).com...

TV/Appliances Retailer Bernie's Plugs Into Creative Channel Services'
CyberScholar(R).com Product Knowledge Training to Develop Associates

LOS ANGELES, May 27 /PRNewswire/ -- Leading integrated retail marketing agency
Creative Channel Services, LLC (CCS) and Bernie's, New England's largest
independent retailer of TVs and appliances, are pleased to announce a
partnership to provide online product knowledge training via CCS'
CyberScholar(R) Retail Solutions to Bernie's sales associates in 15 stores in
Connecticut, Massachusetts, and Rhode Island. Accessible online, in-store and
at home, the CyberScholar @ Bernie's training program provides Bernie's sales
associates with up-to-date information on a broad range of home entertainment
and electronics products, helping them answer technology questions and better
serve customers.

"Bernie's fundamental concepts of outstanding service and integrity are the
qualities which make shopping in our stores special for our customers," said
Milton Rosenberg, CEO of Bernie's. "Most Bernie's associates become
part-owners of this business and they are the reason the company continues to
succeed. We are fully committed to our associates' career development and
with CyberScholar, we are providing them expert product knowledge and service
training, so that they are empowered to answer questions and provide
trustworthy advice."

CCS' CyberScholar.com is the #1 free online resource for consumer electronics,
computer and appliance sales training, delivering cutting-edge product
information, tips on customer service and selling techniques, and a robust
rewards program that motivates associates to learn while earning
certifications, entries to win prizes and other incentives.

"CCS is pleased to enhance the professional success and advancement of
Bernie's associates through CyberScholar.com," said Andy Restivo, president &
CEO of CCS. "Salespeople play a key role in delivering an outstanding shopping
experience, and with CyberScholar training, associates can help customers
choose products which meet their needs, thereby improving customer
satisfaction and decreasing product returns."

About Bernie's (http://www.bernies.com)
Bernie's is New England's largest independent retailer of TVs and Appliances
with 15 stores in Connecticut, Massachusetts, and Rhode Island, carrying top
brand-name TVs, appliances and consumer electronics. Bernie's also carries
Serta Bedding, Ashley Furniture, Weber Grills and more. Bernie's was recently
ranked nationally as the 28th largest Appliance and 82nd largest Electronics
retailer in the United States.

About CyberScholar(R) Retail Solutions
Utilizing the established platform of CCS' CyberScholar(R).com, the #1 online
training resource for technology salespeople, CyberScholar Retail Solutions
empower major retailers to deliver electronics product knowledge from numerous
manufacturers to their salespeople in one consolidated, consistent format.
With interactive modules, performance evaluations and real-time reporting,
CyberScholar Retail Solutions can be integrated with traditional retail
associate training or e-learning programs efficiently and at low cost.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency that
improves sales and profitability for manufacturers and retailers by helping
them enhance their customers' experience at the point of sale where most
buying decisions are made. CCS' In-store Influencer Marketing solutions focus
on educating, empowering and motivating retail personnel to connect a brand's
promise with consumers' needs in the critical moments leading to a purchase
decision. CCS' core competencies include field sales & marketing, learning
development, interactive services and promotional marketing to build brand
advocacy. Established in 1995 and headquartered in Los Angeles, CCS is a part
of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global
advertising, marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms provide advertising, strategic
media planning and buying, digital and interactive, direct and promotional
marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Andy Restivo
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=33705

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
mboeder@creativechannel.com

SOURCE Creative Channel Services, LLC

Mark Boeder, Director of Marketing of Creative Channel Services, LLC,
+1-310-665-9900, ext. 345, mboeder@creativechannel.com