Z Trim Holds Water for Food Technologists

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Wed May 27, 2009 9:30am EDT

Will Demonstrate Superior Water Binding Attributes across Food Categories at
IFT '09 Expo

MUNDELEIN, Ill., May 27 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (OTC
Bulletin Board: ZTHO), manufacturer of multifunctional fiber food ingredients,
today announced it will be exhibiting its products in Booth #447 in the
Healthy Food Pavilion of the 2009 Institute of Food Technologists' Annual Food
Meeting and Food Expo (IFT-AFME) in the Anaheim Convention Center June 7-9.

On display will be Z Trim corn powder's superior water binding capability in
emulsions and whole muscle meats.

The emulsion demonstration will feature Z Trim's use in different viscosity
ranges in dairy-based applications, including dressing, sauce, and dip.
Throughout, Z Trim provides advanced dispersing properties, keeping water and
oil in place and maintaining the integrity of the textural expectations for
each type of product.
 
"Z Trim improves surface tension far beyond other plant-based hydrocolloids
used to emulsify or thicken," said Lynda Carroll, Director of Product
Development for Z Trim Holdings. "Foods made with Z Trim have noticeably
better textural and sensory character," she said. "Emulsions become less
susceptible to breaking due to temperature extremes or interactions between
other ingredients having salt or acidic characteristics."

The heated sauce will demonstrate the superior heat stability Z Trim corn
fiber provides to finished products, and will serve as a complement to the
meats, which will also benefit from Z Trim. 

The meat demonstration will exhibit how Z Trim multifunctional fiber keeps
whole muscle meats juicy throughout processing and market distribution. Z Trim
Holdings' staff will be assisted in that demonstration by specialists from
World Technology Ingredients (WTI) of Jefferson, Georgia, distributor of Z
Trim to the meat industry.
 
"A marinade solution for muscle meats, whether injected or used in tumbling,
can contain up to 1% of Z Trim fiber, usually as part of a marinade or with
flavorings," said Robert Brooks, technical specialist with WTI. "Z Trim helps
to bind moisture in the meat, keeping it juicy," he said. 

ABOUT Z TRIM(R)
Z Trim Holdings, Incorporated, http://www.ztrim.com, partners with the food
industry in the deployment of solutions and technologies built around cutting
edge multifunctional dietary fibers, blends and custom emulsions.  Innovation
for health and wellness is built into our business model with value added
components of capital, process, product, market, and R&D knowledge.

Z Trim(R) and Z Trim blends are functional food ingredients emulsifiers and
stabilizers made from the hulls of either corn OR oat. Z Trim is versatile and
can serve as a fat replacement, thickening agent or emulsifier with
texturization, binding, shaping, suspension, water control and pH balance
attributes. Z Trim represents a natural and frequently cost competitive
alternative or complement to many of the oils, gums and starches it can
replace. Because Z Trim is non-caloric dietary fiber, replacement of added
fats with Z Trim can achieve up to 80% calorie reduction in many foods without
negatively affecting taste or texture, and can substantially reduce harmful
trans and saturated fats found in many foods. Z Trim has wide application in
dairy products, dressings, dips, sauces, baked goods, processed meats, snack
foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes
and many other foods.

Forward-Looking Statements and Risk Factors 
Certain statements in this press release may be "forward−looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. These statements involve a number
of risks, uncertainties and other factors that could cause actual results,
performance or achievements of Z Trim Holdings to be materially different from
any future results, performance or achievements expressed or implied by these
forward−looking statements. Other factors, which could materially affect such
forward−looking statements, can be found in our filings with the Securities
and Exchange Commission at www.sec.gov, including risk factors relating to our
history of operating losses, that our auditors have expressed substantial
doubt regarding our ability to continue as a going concern, the fact that we
may dilute existing shareholders through additional stock issuances, and our
reliance on our intellectual property. Investors, potential investors and
other readers are urged to consider these factors carefully in evaluating the
forward−looking statements and are cautioned not to place undue reliance on
such forward−looking statements. The forward−looking statements made herein
are only made as of the date of this press release and we undertake no
obligation to publicly update such forward−looking statements to reflect
subsequent events or circumstances.

    Contacts:  Phil Versten (Media)          Angela Strickland (Investors)
               (847) 549-6002                (847) 549-6002
               mediarelations@ztrim.com      ir@ztrim.com







SOURCE  Z Trim Holdings, Inc.

Media, Phil Versten, mediarelations@ztrim.com, Investors, Angela Strickland,
ir@ztrim.com, both at +1-847-549-6002, both of Z Trim Holdings, Inc.
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