CPC Strategy Releases Q1 2009 Rankings of the Top 10 Comparison Shopping Engines...

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Wed May 27, 2009 9:30am EDT 

CPC Strategy Releases Q1 2009 Rankings of the Top 10 Comparison Shopping
Engines in the U.S. Comparison Shopping Marketplace

SAN DIEGO, May 27 /PRNewswire/ -- CPC Strategy LLC, a full service comparison
shopping management agency released its first quarterly rankings of the U.S.
comparison shopping marketplace.

Comparison Shopping websites like Microsoft's Cashback, Google's Product
Search, eBay's Shopping.com and Experian's Pricegrabber.com have become
important tools used by online shoppers to compare product prices and merchant
feedback from different online retailers. Given the current economic climate,
online retailers have increasingly turned to comparison shopping websites to
funnel qualified traffic to their websites.

Among Internet Retailer's Top 500 online retailers, Google Product Search
leads in market penetration with 72.2% of the top 500 online retail sites
using the channel to distribute their products. Shopping.com and Pricegrabber
follow with rates of 53.8% and 50.6% respectively with Microsoft's newly
acquired Cashback snagging 30.2% of the top 500 market.

CPC Strategy commissioned the research to provide eCommerce merchants who sell
soft goods (non-electronics) with insight into the main comparison shopping
engines to understand how each ranks in terms of size/volume, cost, return
rates, and overall service based on criterion important to merchants
advertising soft goods on comparison shopping engines.

Q1 2009 Comparison Shopping Rankings
    1. Google Base
    2. Nextag
    3. PriceGrabber
    4. Shopzilla
    5. Shopping
    6. Cashback
    7. Smarter
    8. Yahoo
    9. Become
    10. Pronto




For details and methodology please check out
http://blog.cpcstrategy.com/the-top-ten-comparison-shopping-engines-compared/

"Our goal was to create a simple list that merchants can easily look at and
get an idea of where they could get the most bang for their advertising buck,"
says CPC Strategy CEO Rick Backus. "We hope that by providing quarterly
rankings, more merchants will understand that the shopping engines are a
valuable addition to any multi-channel campaign."

CPC Strategy plans on releasing quarterly updates to its Rankings of the Top
Ten Comparison Shopping Engines in the U.S. Comparison Shopping Marketplace.

About CPC Strategy
CPC Strategy LLC is a leader in the full service comparison shopping
management industry, founded by former employees of the comparison shopping
industry and dedicated to providing eCommerce Merchants with the tools and
expertise necessary to manage successful comparison shopping campaigns. For
more information, please visit www.cpcstrategy.com




SOURCE  CPC Strategy LLC

Rick Backus of CPC Strategy LLC, contact@cpcstrategy.com
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