The Lippin Group and the jLINE Group Enter Exclusive Strategic Alliance

Relationship Expands The Lippin Group`s "Brand2Hollywood" Unit
LOS ANGELES--(Business Wire)--
The Lippin Group, one of the world`s leading independent
entertainment/communications public relations and marketing firms, has entered
into an exclusive brand-focused alliance with The jLINE Group, an event
development and entertainment marketing firm. Dick Lippin, chairman and CEO, The
Lippin Group, and JL Pomeroy, president and founder of The jLINE Group, made the
announcement today.

The partnership evolved from the success of previous joint projects. It will
expand The Lippin Group`s "Brand2Hollywood" unit in the areas of event
development and production, programming brand integration and product placement.

"The establishment of this new association with jLINE recognizes our belief in
the valuable and strategic bridge we can provide between the worlds of
entertainment and leading consumer brands. We can create efficient and mutually
beneficial ways for these worlds to interact," Mr. Lippin stated. "What we are
offering is a low financial cost of entry for companies to be associated with
Hollywood and the ability to shape a marketing campaign that achieves heightened
brand visibility in the process."

Ms. Pomeroy said, "This alliance represents a natural progression for The jLINE
Group. Our ability to strategically align consumer brands with entertainment
properties will be enhanced with access to The Lippin Group`s considerable
entertainment client roster. And with the support of executives in New York, Los
Angeles and London, we will be dynamically positioned to execute and promote
these brand associations."

The "Brand2Hollywood" unit, headquartered in Los Angeles, was formed in 2006 as
a natural extension of The Lippin Group`s representation of corporate sponsors
in television, film and music. Ms. Pomeroy will work closely with the unit`s
Executive Vice President Jennifer Price and Vice President Alex Lippin. Their
activities will be supported by The Lippin Group`s offices in New York, Los
Angeles and London.

About The Lippin Group: The Lippin Group has long worked with corporate sponsors
of television programming, including Apple, General Electric, Kraft, Procter &
Gamble, Johnson & Johnson, Coca-Cola and Campbell`s Soup. Later, the list
expanded to encompass producers and distributors of entertainment in television,
film, music, home entertainment and new media.

In addition to representing high-profile projects like "High School Musical,"
Mad Men" and "Law & Order," the agency also handles industry organizations such
as the Academy of Television Arts & Sciences, the Hollywood Radio & Television
Society, NATPE, the Independent Film and Television Alliance, the International
Academy of Television Arts & Sciences, NAMM and the Monte Carlo Television
Festival. Industry event campaigns include the Primetime Emmy Awards, People`s
Choice Awards, NAACP Image Awards, ALMA Awards, ESPN`s ESPYS and the Costume
Designers Guild Awards, which is executive produced by The jLINE Group.

About The jLINE Group: The jLINE Group specializes in strategic event
development, encompassing a vast array of services, including sponsorship and
branding partnerships, leveraging charity integration and talent procurement.
Further, the company has earned a reputation for successfully producing events
from conception to execution. Founder JL Pomeroy has a wealth of experience in
media, branding and the entertainment industry. During the past 15 years, Ms.
Pomeroy has worked at the executive level bracketing the industry as a magazine
publisher at Modern Luxury and as a vice president of sales and marketing at the
Richemont Group for brands including Cartier, Montblanc and Alfred Dunhill.

The Lippin Group, Los Angeles
Alex Lippin, 323-965-1990
or
The jLINE Group, New York
JL Pomeroy, 212-505-2009

Copyright Business Wire 2009