Reportlinker Adds Home Shopping - Europe - March 2009

* Reuters is not responsible for the content in this press release.

Wed May 27, 2009 10:49am EDT

NEW YORK--(Business Wire)--
Reportlinker.com announces that a new market research report is available in its
catalogue. 

Reportlinker Adds Home Shopping - Europe - March 2009

http://www.reportlinker.com/p0119417/Reportlinker-Adds-Home-Shopping---Europe---March-2009.html

About this report 

Mintel`s report "Home Shopping in Europe" in 2009 covers the 19 largest home
shopping markets in Europe. We focus on the principal economies of Western
Europe plus the Czech Republic, Hungary and Poland. 

The reports for the UK, Germany, France, Spain, and Italy are available
separately. All other countries are only available in the single copy 19-country
version. But it is this report that gives the full overview of home shopping in
Europe. 

In this report we use data provided by the leading European trade associations
EMOTA and FEDSA. The European Mail Order Trade Association (EMOTA) is the main
representative body of the mail order industry in Europe. EMOTA comprises 18
national trade associations. The Federation of European Direct Selling
Associations represents the direct selling associations in Europe. It consists
of 27 country member associations and we are grateful to FEDSA for allowing us
to quote its data. 

If you want more details about this particular report, please contact the Mintel
information team on +1 312-932-0400 in the U.S., +44 028-90-241-849 in Northern
Ireland, +353 048-90-241-849 in the Republic of Ireland or +44 (0)20-7606-6000
in the UK and the rest of the world, or email info@mintel.com. 

Contents

Market in Brief 

Market size and performance 

E-commerce driving market growth 

Leading retailers 

The future 

Report Scope 

Technical notes 

Market definitions 

E-commerce 

Mail order 

Direct selling 

Direct response 

Television shopping 

Market shares 

Company profiles 

Abbreviations 

Financial definitions 

Currencies 

List of figures

Figure 1: Exchange rates, € to other European currencies, 2004-08 

Country codes 

Figure 2: Country codes 

VAT 

Figure 3: Europe: Standard VAT rates, 2008 

European Summary 

The European home shopping market size 

Figure 4: Europe: home shopping market by major channel of distribution, 2008 

Figure 5: Europe: estimated home shopping market, by country, 2008 

Direct selling 

Figure 6: Europe: direct selling sales as % of all home shopping sales, 2008 

FEDSA Data 

Figure 7: Europe: FEDSA members` sales, 2003-07 

E-commerce 

E-commerce market size 

Figure 8: Europe: Estimated e-commerce sales per capita, by country, 2008 

E-commerce penetration by country 

Figure 9: Europe: Percentage of individuals that ordered goods or services over
the Internet for private use in the last year, 2008 

E-commerce penetration by product category 

Figure 10: Europe: Goods and services ordered over the internet, for private
use, in the last year, 2008 

Mail order 

TV Shopping 

Non-store retailers sales and forecast 

Figure 11: Europe: Estimated non-store retailers` sales, 2004-13 

Retail competitor analysis 

Leading retailers 

Pureplayers - strongest performers 

But mail order still has the biggest presence 

TV shopping 

Figure 12: Europe: Leading home shopping specialists, sales, 2005-08 

Market shares 

Figure 13: Europe: Leading home shopping companies, share of home shopping
market, 2008 

Figure 14: Europe: Leading home shopping companies, share of home shopping
market, 2008 

Sales performance 

Winners 

Losers 

Signs of growth 

Figure 15: Europe: Leading home shopping specialists, sales change, 2005-07 

The future 

Traditional channels found a new (lower) base? 

E-commerce - the growth market 

Is multi-channel still the best model? 

Profiting from the "long tail" 

E-commerce going mobile 

Europe - Background Data 

Overview 

The big five economies 

Wealthiest and poorest markets 

Figure 16: Europe: GDP, consumer spending and retail sales per capita by
country, 2007 

Fastest growing markets 

Figure 17: Europe: Fastest growing economies, GDP (current prices) growth,
2003-07 

Figure 18: Europe: Fastest growing retail markets, 2003-07 

Summary tables 

Population 

Figure 19: Europe: Population by country, 2003-07 

GDP 

Figure 20: Europe: GDP by country, 2003-07 

Consumer expenditure 

Figure 21: Europe: Total consumer expenditure (current prices), 2003-07 

Inflation 

Figure 22: Europe: Inflation by country, 2003-07 

All retail sales 

Figure 23: Europe: Retail sales by country, 2003-07 

Austria 

Market in brief 

Sector size and forecast 

Figure 24: Austria: Non-store retailers` sales, 2004-13 

The home shopping market 

Figure 25: Austria: Home shopping market, by major sub-sector, 2007-08 

E-commerce 

Figure 26: Austria, Online shoppers by age, 2008 

Figure 27: Austria: Type of goods bought online, 2008 

Mail order 

Direct selling 

Retail competitor analysis 

Key points 

Recent developments 

Figure 28: Austria: Leading home shopping retailers, 2007/08 

Market share 

Figure 29: Austria: Home shopping retailers` share of all non-store retailers`
sales, 2007/08 

Belgium 

Market in brief 

Sector size and forecast 

Figure 30: Belgium: Retail sales, 2004-13 

The home shopping market 

Figure 31: Belgium: Estimated home shopping market by major sub-sector, 2008 

Mail order 

Figure 32: Belgium, Estimated breakdown of mail order turnover, 2004-08 

Direct selling 

E-commerce 

Retail competitor analysis 

Key points 

Recent trends and developments 

Domestic players crowded out 

Looking online 

Figure 33: Belgium: Leading home shopping retailers, 2007/08 

Market share 

Figure 34: Belgium: Home shopping retailers` share of all non-store retailers`
sales, 2007 

Enterprise data 

Figure 35: Belgium: Enterprise data, 2003-06 

Czech Republic 

Market in brief 

Sector size and forecast 

Home shopping to outperform all retail 

Figure 36: Czech Republic: Retail sales, 2004-13 

The home shopping market 

Figure 37: Czech Republic: Estimated home shopping market by major sub-sectors,
2008 

E-commerce 

Figure 38: Czech Republic: Online sales of goods, 2008 

Figure 39: Czech Republic: Online purchases in the last 12 months, by age group,
2003 and 2005-08 

Figure 40: Czech Republic: Composition of online shoppers, by age group, 2008 

Figure 41: Czech Republic: Composition of online shoppers, by demographics, 2003
and 2008 

Figure 42: Czech Republic: Online shopping, by product type, 2008 

Figure 43: Czech Republic: Top product types bought online, by gender, 2008 

Figure 44: Czech Republic: Top five product types bought online, by age group,
2008 

Direct selling 

Figure 45: Czech Republic: Direct selling sales, 2003-08 

Retail competitor analysis 

Key points 

Recent trends and developments 

Rapid consolidation 

Enter private equity 

Expanding to new areas 

Figure 46: Czech Republic: Identified leading non-store retailers, 2008 

Market shares 

Figure 47: Czech Republic: Leading retailers` share of home shopping market,
2008 

Denmark 

Market in brief 

Sector size and forecast 

Home shopping to outperform all retail 

Figure 48: Denmark: Retail sales, 2004-13 

Home shopping ahead of all retail over 2004-08 

Figure 49: Denmark: Home shopping specialists` sales, 2004-08 

The home shopping market 

Figure 50: Denmark: Estimated home shopping market by major subsector, 2008 

E-commerce 

Figure 51: Denmark: Online sales of goods, 2008 

Figure 52: Denmark: Ordering of goods or services over the internet, 2008 

Figure 53: Denmark: Percentage of e-commerce users purchasing selected goods and
services online, 2008 

Retail competitor analysis 

Recent trends and developments 

Proshop grows through acquisitions 

Saxo.com takes the lead in book e-tail 

Wupti.com explodes onto the market 

Organic deliveries stay strong 

Store openings for clothing? 

Book clubs losing ground 

Figure 54: Denmark: Identified leading non-store retailers, 2008 

Market shares 

Figure 55: Denmark: Leading retailers share of home shopping sales, 2008 

Enterprise data 

Figure 56: Denmark: Non-store retail businesses, 2004-08 

Finland 

Market in brief 

Sector size and forecast 

Economy to contract in 2009 

Home shopping retailers to underperform 

Technical notes 

Figure 57: Finland: Retail sales, 2004-13 

Home shopping behind all retail 

Figure 58: Finland: Non-store retailers` turnover, 2003-07 

The home shopping market 

Figure 59: Finland: Estimated home shopping market by major sub-sectors, 2008 

Mail order and e-commerce 

Figure 60: Finland: Online sales of goods, 2008 

Figure 61: Finland: Online shopping habits, 2004-08 

Figure 62: Finland: Online shopping, by product type, 2008 

Mail order 

Direct selling 

Figure 63: Finland: Direct selling sales, 2003-07 

Retail competitor analysis 

Key points 

Recent trends and developments 

Figure 64: Finland: Identified leading non-store retailers, 2008 

Market shares 

Figure 65: Finland: Leading retailers share of home shopping market, 2008 

Enterprise data 

Figure 66: Finland: Home shopping enterprises, 2003-07 

France 

Market in brief 

The future 

Market size and performance 

The competitive landscape 

Broader market environment 

Key points 

Population growth forecast to slow 

Figure 67: France: Population trends, 2004-09 

Figure 68: France: Population projections, by age group, 2005-45 

Implications for home shopping 

Economy 

Dodging the bullet 

Figure 69: France: Gross domestic product, 1997-2008 

Consumer confidence waning 

Figure 70: France: Consumer expenditure, 1996-2008 

Time for a revival? 

Figure 71: France: Consumer confidence, January 1998-January 2009 

Inflation up but not for long 

Figure 72: France: Consumer prices, 2002-08 

Implications for home shopping 

The market in context 

Key points 

E-commerce driving growth in the sector 

Figure 73: France: Estimated home shopping market by major sub-sector, 2008 

Figure 74: France: Share of home shopping by major sub-sector, 2008 

Mail order 

Figure 75: France: Mail order sector breakdown, 2003-08 

Direct selling 

Figure 76: France: Direct sales turnover of FEDSA members, 2003-08 

E-commerce 

Figure 77: France: Estimated e-commerce sales, 2003-08 

Sector size and forecast 

Key points 

Retail prospects 

Figure 78: France: Retail sales, 2004-13 

Figure 79: France: Mail order and other non-store specialists` sales as
proportion of all retail sales, 2004-13 

Recent trends in French home shopping 

Retail competitor analysis 

Key points 

Redcats the leading player 

But dwarfed by Amazon`s growth 

Intense competition 

Growth potential 

Figure 80: France: Leading home shopping players, 2007/08 

Market shares 

Figure 81: France: Market shares of leading home shopping players, 2007 

Enterprise data 

Figure 82: France: Enterprise numbers involved in the non-store sector, 2002-06 

Germany 

Market in brief 

The future 

Market size and performance 

Leading players 

Broader market environment 

Key points 

Population in decline 

Figure 83: Germany: Population trends, 2003-07 

Figure 84: Germany: Births, deaths, immigration and emigration, 2000-07 

Figure 85: Germany: Population, by age group, 2007, 2010 and 2015 

Recession hits Germany 

Figure 86: Germany: Gross domestic product, 1998-2008 

Weak consumer spending 

Figure 87: Germany: Consumer expenditure, 1999-2008 

Inflation in free-fall 

Figure 88: Germany: Consumer prices, 1999-2008 

The market in context 

Key points 

Spending on home shopping 

Figure 89: Germany: Home shopping market size by major sub-sector, 2003-08 

Figure 90: Germany: Home shopping market sector shares, 2008 

Mail order 

E-commerce 

Figure 91: Germany: Products and services purchased online, 2006 

Direct selling 

Teleshopping 

Sector size and forecast 

Key points 

Economic outlook 

Consumer outlook 

Retail sales forecasts 

Figure 92: Germany: Retail sales, 2004-13 

Retail competitor analysis 

Key points 

Otto is the market leader 

Arcandor decreases reliance on Germany 

Strong growth for Amazon 

Neckermann under new ownership 

Figure 93: Germany: Leading non-store retailers, 2007/08 

Market shares 

Figure 94: Germany: Market share of leading players, 2007/08 

Greece 

Market in brief 

Sector size and forecast 

Figure 95: Greece: Retail sales, 2004-13 

The home shopping market 

Figure 96: Greece: Estimated home shopping market by major sub-sector, 2008 

Mail order 

E-commerce 

Direct selling 

Retail competitor analysis 

Mainly foreign operators 

Figure 97: Greece: Leading home shopping retailers, 2008 

Hungary 

Market in brief 

Sector size and forecast 

Economic outlook 

Retailers` prospects 

Figure 98: Hungary: Mail order retail sales, 2004-13 

The home shopping market 

Figure 99: Hungary: Estimated home shopping market by sub-sector, 2008 

Mail order 

Figure 100: Hungary: Estimated breakdown of mail order turnover, 2004-08 

Direct sales 

Figure 101: Hungary: Estimated direct sales turnover, 2004-08 

E-commerce 

Figure 102: Hungary: Estimated e-commerce retail sales, 2004-08 

Retail competitor analysis 

Key points 

Recent trends and developments 

Foreign interests 

Emergence online 

The leaders 

Figure 103: Hungary: Leading home shopping retailers, 2007/08 

Figure 104: Membership of the Hungarian Direct selling association, 2009 

Figure 105: Membership of the Hungarian Mail Order Association, 2009 

Market shares 

Figure 106: Hungary: Estimated market share of leading players, 2007 

Enterprise data 

Figure 107: Hungary: Non-store retail, enterprise numbers, 2002-06 

Republic of Ireland 

Market in brief 

Sector size and forecast 

Economic outlook 

Retailers` prospects 

Figure 108: Republic of Ireland: Retail sales, 2004-13 

The home shopping market 

Figure 109: Ireland: Estimated breakdown of the home shopping market, 2008 

Mail order 

Figure 110: Ireland: Estimated mail order turnover, 2004-08 

Direct sales 

Figure 111: Ireland: Estimated direct selling turnover, 2004-08 

E-commerce 

Retail competitor analysis 

Key points 

Recent trends and developments 

Clubbing together 

Survival of the fittest 

Rise of the pureplays 

Figure 112: Republic of Ireland: Leading home shopping retailers, 2007/08 

Enterprise data 

Figure 113: Republic of Ireland: Number of enterprises, 2002-06 

Italy 

Market in brief 

The future 

Market size and performance 

The competitive landscape 

Broader market environment 

Key points 

Slow population growth 

Figure 114: Italy: Population trends, 2003-08 

Figure 115: Italy: Population projections, by age group, 2007-47 

Economy slips into recession 

Figure 116: Italy: Gross domestic product, 1996-2008 

Consumer confidence improvements brought to an end 

Figure 117: Italy: Household consumer expenditure, 1996-2008 

Inflation back on the up 

Figure 118: Italy: Consumer prices, 2003-08 

Unemployment decline halts? 

Figure 119: Italy: Unemployment rate, 1998-2008 

Market in context 

Key points 

Direct sales continue to lead the way 

Figure 120: Italy: Estimated home shopping market by major sub-sector, 2008 

Figure 121: Italy: Proportion of home shopping, by major sub-sector, 2008 

Mail order 

Figure 122: Italy: Estimated mail order sector breakdown, 2004-08 

Direct sales 

Figure 123: Italy: Direct sales turnover of FEDSA members, 2003-07 

Figure 124: Italy: Direct sales by product category, 2007 

E-commerce 

Figure 125: Italy: E-commerce retail spend, 2003-08 

Sector size and forecast 

Key points 

Retailers` prospects 

Retail sales forecasts 

Figure 126: Italy: retail sales, 2004-13 

Figure 127: Italy: Mail order and other non-store specialists` sales as % of all
retail sales, 2004-13(f) 

Recent trends in Italian home shopping 

Retail competitor analysis 

Key points 

Vorwerk leads the way 

Food players making their mark 

Foreign entrants 

Figure 128: Italy: Leading retailers in the home shopping sector, 2007/08 

Market shares 

Figure 129: Italy: Market shares of leading home shopping players, 2007 

Enterprise data 

Figure 130: Italy, Enterprise numbers, 2002-06 

The Netherlands 

Market in brief 

Sector size and forecast 

Figure 131: Netherlands: Non-store retailers` sales, 2004-13 

The home shopping market 

Figure 132: Netherlands: Consumer expenditure on home shopping, 2007-08 

E-commerce 

Figure 133: Netherlands, Online purchases by internet users, 2008 

Mail order 

Direct selling 

Retail competitor analysis 

Key points 

Wehkamp 

Neckermann 

Bol.com 

Otto 

ECI 

Store-based retailers 

Figure 134: Netherlands: Leading non-store retailers, 2007/08 

Market shares 

Figure 135: Netherlands: Leading non-store retailers` Market share, 2008 

Enterprise data 

Figure 136: The Netherlands: Non-store specialists, enterprise numbers, 2004-08 

Norway 

Market in brief 

Sector size and forecast 

Economic outlook 

Home shopping retailers growth to continue, but rate is slowing 

Figure 137: Norway: Retail sales, 2004-13 

The home shopping market 

Market size 

Figure 138: Norway: Estimated home shopping market by major sub-sector, 2008 

Mail order 

Figure 139: Norway: Non-store retail sales, 2005-07 

E-commerce 

Figure 140: Norway: Types of goods and services bought or ordered over the
internet for private use in the last 12 months, Q2 2008 

Figure 141: Norway: % of internet users buying goods or services over the
internet for private use in the last 3 months, Q2 2008 

Figure 142: Norway: E-commerce, share of home shopping retailers` sales, 2002-08


Direct selling 

Figure 143: Norway: Direct selling industry, product breakdown, 2007 

Retail competitor analysis 

Key points 

Recent trends and developments 

Figure 144: Norway: Leading home shopping retailers, 2008 

Market shares 

Figure 145: Norway: Leading Home shopping retailers` estimated shares of
non-store retailers` sales, 2008 

Enterprise data 

Figure 146: Norway: Number of non-store retail enterprises, 2002-07 

Poland 

Market in brief 

Sector size and forecast 

Figure 147: Poland: Non-food specialists` retail sales, 2004-13 

The home shopping market 

Figure 148: Poland: Home shopping market, by major sub-sector, 2008 

E-commerce 

Figure 149: Poland: Types of goods purchased online, 2007 

Direct selling 

Mail order 

Retail competitor analysis 

Key points 

Leading retailers 

Figure 150: Poland: Identified non-store retailers, 2007/08 

Market share 

Figure 151: Poland: Home shopping retailers markets share, 2007/08 

Portugal 

Market in brief 

Sector size and forecast 

Economy to contract in 2009 

Little growth in sight for non-store retailers 

Figure 152: Portugal: Retail sales, 2004-13 

The home shopping market 

Figure 153: Portugal: Estimated home shopping market by major sub-sectors, 2008 

Mail order 

E-commerce 

Figure 154: Portugal: Estimated online sales of goods, 2008 

Internet usage and on-line shopping 

Figure 155: Portugal: Usage of internet and online shopping, 2003-07 

Figure 156: Portugal: Internet usage by age, 2003-07 

Figure 157: Portugal: Internet usage by type of activity, 2003-07 

Figure 158: Portugal: Reasons for not shopping online, 2007 

To order this report:

Reportlinker Adds Home Shopping - Europe - March 2009

http://www.reportlinker.com/p0119417/Reportlinker-Adds-Home-Shopping---Europe---March-2009.html

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